"To create high-quality content, and then increase membership fees, so that the audience is willing to pay for good content."
Following iQIYI's announcement of the adjustment of membership prices a few days ago, Mango TV also issued a notice on the 22nd to adjust its membership prices. Overall, the adjusted membership price has increased to varying degrees.
Among them, iQIYI Gold VIP monthly card will be raised by 3 yuan, gold VIP ordinary monthly card and even package season card will be raised by 5 yuan, and gold VIP ordinary season card will be raised by 10 yuan; Mango TV's continuous monthly subscription price will be raised by 1 yuan, the continuous package season price will be raised by 5 yuan, the continuous package annual price will be raised by 10 yuan, and the annual pass price will be raised by 20 yuan.
Screenshot of Mango TV member channel Weibo
In this regard, some netizens clearly stated that they "will not buy"; some people are curious about whether the rights and interests enjoyed by members have been adjusted accordingly after the price increase.
The reporter noted that iQIYI made it clear in the price adjustment notice that users who had purchased relevant membership services before the price increase would enjoy the original price service for one year. In addition, iQIYI has not made adjustments to the Gold VIP membership service.
iQIYI VIP member Weibo screenshot
Mango TV also promises that member users who have not cancelled their subscriptions before the price increase will enjoy the service of maintaining the original price for one year. At the same time, Mango TV has comprehensively upgraded its membership rights and interests matrix, including the right of priority participation in program recording and the right of priority participation in visiting classes.
It is worth noting that in the past period of time, topics such as "advanced on-demand services" and "advertising-free treatment" of VIP members of video platforms have repeatedly attracted attention and discussion.
In October this year, iQiyi, Youku, and Tencent Video successively announced the cancellation of the "advanced on-demand service" where VIP users can spend money to play new episodes.
However, since then, some media reports have reported that the video platform membership service still has problems such as buying members and opening screen advertisements, paying for some movies, spending additional money to upgrade cross-port viewing, and canceling automatic renewal to break through the layers of "ecstasy array".
The China Consumer Association has pointed out that the video platform meets the needs of users and provides VIP membership services, should respect the majority of consumers, abide by the principle of good faith, abide by the law, and put an end to mercenary, illegal deception, and overlord clauses.
According to a number of media reports, iQiyi has previously responded to the price adjustment: "The subscription price of the video platform has been low, and this phenomenon has affected the healthy development of the industry." In order to establish a more benign industrial ecology, let excellent content producers have a return, and ultimately provide members with more and better content, we decided to adjust the price of members. ”
Screenshot of Weibo
As for the increase in the price of video platform members, screenwriter Wang Hailin previously said through his Weibo that he did criticize the low membership fee of the video platform, but "to create high-quality content, and then increase the membership fee, so that the audience is willing to pay for good content, rather than only raising the fee but providing inferior content."
Source: Legal Network