Wen 丨 Chestnut wine
In April, a number of new dramas on various platforms were launched.
First, Hunan Satellite TV launched the revolutionary spy war drama "Thin Ice", which was simultaneously launched on Mango TV and Migu Video, forming a confrontation with "Infernal" broadcast by Tencent Video not long ago; Then Youku's fairy tale drama "Long Moon Ember Ming", iQiyi and Mango TV's costume romance drama "Love and Love", and iQiyi's solo suspense drama "Thirteen Years in the Dust" were broadcast on the same day; "Ode to Joy 4", which gathers "New Five Beauty", is closely followed, and it is also released simultaneously on CCTV-8 and Tencent Video.
For a while, the drama market, which gradually calmed down after "Crazy", became lively again. The centralized layout of multiple platforms also makes who will spend the next blockbuster drama have more suspense.
The theme is widely covered, and the fairy drama leads
Judging from several new dramas in April, the overall theme covers a relatively wide range, involving fairy tales, urban, suspense, spy warfare, love and other tracks, which can meet the consumer needs of multiple circles in the drama market. Under the diversified content supply, judging from the multiple communication data of the current several dramas, Youku's costume fairy drama "Long Moon Ember Ming" is temporarily in the leading position.
According to the statistics of Mirror Entertainment, "Long Moon Ember Ming" has the highest peak popularity of cat's eyes, and since its launch, it has ranked first in the popularity list for many consecutive days. In addition, the number of views of the main topic of Weibo and the main topic of Douyin have reached more than 5 billion, which is far ahead of several other dramas. On the Baidu search index, many dramas have been launched so far, and the search popularity of "Long Moon Ember Ming" has also shown a cliff-like leading trend, and even, the current search popularity of "Long Moon Ember Ming" is much higher than that of "Crazy" during the hit period.
On the one hand, the reason behind this is that the audience of fairy tale dramas covers a wider range than other tracks, and the frequent explosions of fairy tale content in the past two years have repeatedly confirmed this. On the other hand, fairy tale dramas have always been a direction of Youku's key layout, in the past, fairy tale dramas were mostly focused on summer launches, and Youku launched this theme content in the early second quarter, which can also reflect the platform's focus on the fairy track.
It is thanks to the audience base of the long-term layout that before the broadcast of "Long Moon Ember Ming", the number of reservations on Youku reached as many as 5 million, and later, the show achieved a popularity of more than 10,000 in Youku station within 29 hours of broadcasting, becoming the fastest drama on Youku at present, initially showing a hit.
In contrast, the spy war drama "Thin Ice" and the suspense drama "Thirteen Years of Dust" are slightly less popular, but their performance in a number of communication data is comparable.
Among them, "Thin Ice" gathered Peng Guanying, Fu Dalong, Wang Jinsong, Wu Yue and many other actors, screenwriter Hai Fei also served as the screenwriter of "Codename", "Sparrow" and other similar content, under the strong main creative lineup, "Thin Ice" made many viewers shout brain-burning, #Fu Dalong one person plays two corners# and other topics appeared on Weibo hot search, causing many people to speculate about the future plot direction.
"Thirteen Years of Dust" as a new work of iQiyi Misty Theater, the lineup of Chen Jianbin + Chen Xiao has made people look forward to it. Faced with the dusty unsolved case thirteen years ago, Wei Zhengrong (played by Chen Jianbin), who was "always ready to explode", took his apprentice Lu Xingzhi (played by Chen Xiao) to embark on the road of chasing the murderer. In this process, "Thirteen Years of Dust" tries to unfold a "dual-time narrative" through the perspective of two people, adding more stories on the basis of suspense, while enriching the plot level and giving people the impression of interlocking them, based on this, the drama's Douban score reached 8 points.
For now, both dramas have performed well in their respective circles, and as of now, the main topic of Douyin in both dramas has approached 1 billion views. It's just that after these two tracks hatched "ceiling" level works, the entire track has not made much breakthrough so far. Especially in the suspense drama market, the theatrical layout of each platform takes it as a key direction, but in the past two years, the layout of related content has not shown a high explosive rate. Although "Thirteen Years of Dust" has attracted a lot of attention now, the current discussion of the series has yet to be further released.
Huace drama was cold, and the noon IP was eaten by word of mouth
In fact, in the current several new dramas, the audience base of the urban drama "Ode to Joy 4" is not inferior to fairy tale dramas, and even, in terms of IP popularity, the influence of "Ode to Joy 4" is higher. However, "Ode to Joy" aired in its fourth season, and the splashes became smaller and smaller. Up to now, the peak popularity of the show's cat's eye has not exceeded 9,000, which is almost a new low in the popularity of the series. On the TV side, the show's ratings performance has even shown a gradual decline, and on Douyin, the cumulative number of views of the main topic of #欢乐颂4 is only 120 million, far lower than other dramas in the same period.
However, as one of the key drama IPs at the time of the transformation of the noon sun, "Ode to Joy" has been placed on high hopes, and the image of the five girls on the 22nd floor created in the play and the friendship between them have also aroused the resonance of many people. However, as early as the second season, this IP began to have a trend of word-of-mouth collapse, and the Douban score of "Ode to Joy 2" fell to 5.4 points.
Later, in the process of continuous development, the "Ode to Joy" IP experienced a "change of five beauties", and reshaped the "new five beauties" on the basis of retaining the basic setting of "five girls on the 22nd floor". However, "Ode to Joy 3" returned after five years, although the "new five beauty" changed actors, it still intends to benchmark every previous character, and the overall lack of novelty, the Douban score of 4.8 reached a new low. Even in "New Five Beauty", the personalities and behaviors of some characters are annoying, such as Zhang Huiwen's He Yihong almost to the extent of "everyone shouts and beats", and now "Ode to Joy 4" is on the air, and netizens ridicule: "I want to see what else He Yihong can do."
It is true that there are also some controversies about Fan Shengmei and Qu Xiaoxiao in the "Original Five Beauty", and even related topics have become some flashpoints in the series, but the relevant controversies are based on the reality related to the public. And "New Five Beauty" tries to build more controversial characters, perhaps to drive more topical flashpoints, but it is difficult to stand without realistic support. In the currently broadcast "Ode to Joy 4", as far as the content released so far is concerned, although the series intends to amplify the "cool points" in it and is also describing new characters, it is less likely to continue the previous character construction and reverse the reputation, and affected by this, the popularity of the series continues to decline.
Also cold is Huace Film and Television's new drama "Love and Love". The play belongs to the same costume track as "Long Moon Ember Ming", and there are relatively some conflicts in theme, and the starring Song Yanfei and Zhang Haowei of "Love and Love", whose influence is relatively inferior to Luo Yunxi and Bai Lu of "Long Moon Ember Ming", does not have an advantage in the main creative team and cast.
In addition, from the current content trend of "Love and Love", although the play integrates multiple and compatible costume highlights such as marriage and then love, soul exchange, court power scheme, etc., the collision of more highlights also amplifies the joy of the drama, but there is a lack of novelty under the mixture, and the polishing of each point in the play is not deep enough, but it weakens the impact of each point of view, and the probability of the later stage is also difficult to be small and broad.
On the whole, in this round of new tide in early April, "Long Moon Ember Ming" is temporarily leading, and there are also well-performing circle works in the field of spy warfare and suspense. And the once popular IP "Ode to Joy", now the word of mouth and popularity in the fourth season are cold, which is really regrettable.
Mirror Entertainment (ID: jingxiangyuler) original
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