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"The Labyrinth of Knowledge of Big Soldiers" is online to innovate popular science micro-documentaries with a gamification framework

On January 17, Youku Documentary held an online media viewing meeting of the innovative knowledge science micro-documentary "The Knowledge Labyrinth of the Big Soldier", where Meng Yan, producer of Youku Documentary Center, Shi Ke, chief director of "The Knowledge Labyrinth of the Big Soldier", and Chen Yishui, lecturer of the Department of Digital Media, School of Arts and Media, Beijing Normal University, conducted in-depth exchanges with the media from the perspectives of the creative background, content and presentation form of the micro-documentary, and the significance of youth education.

"The Labyrinth of Knowledge of Big Soldiers" is online to innovate popular science micro-documentaries with a gamification framework

"The Knowledge Labyrinth of Big Soldiers" takes the adventure of the knowledge maze as the main line, combining historical knowledge with the way to break through, and the five-minute micro-documentary makes cultural relics science popularization no longer out of reach. The innovative combination of various gamification presentation methods such as line manuscript comics, knowledge quizzes, and small classes, and the soldier and young generals are placed in the tense atmosphere of the "King of Qin's Pursuit Order", entering the cultural relics to explore the mausoleum of the First Qin Emperor, and truly achieving a sense of interactive participation. At present, in the 6 episodes of "The Labyrinth of Knowledge of the Great Soldiers", they explore the peerless famous cars of the Qin Dynasty, reveal the "thousands of people and thousands of faces" of the Terracotta Army, understand the production process of each Terracotta Army, and expose the secrets of the unearthed and discolored terracotta army.

Youku producer Meng Yan said that the planning of the documentary originated from two points: on the one hand, the content strategy adhered to by Youku and its documentary channel, "The Knowledge Labyrinth of Soldiers" belongs to the "inheritance" track of the three tracks of "Vientiane, Cool Fire, and Inheritance", digging deep into China's far-reaching historical and cultural heritage, and displaying more of China's excellent traditional culture with innovative means; On the other hand, many users hope that Youku will create more interesting historical science documentaries that tend to be child-oriented.

"The Labyrinth of Knowledge of Big Soldiers" is online to innovate popular science micro-documentaries with a gamification framework

Chief director Shi Ke explained in detail the content construction of "The Knowledge Labyrinth of Young Soldiers", "We have been exploring the creative route of historical documentaries, so that this kind of historical documentaries can become lightweight and more widely disseminated by the audience. Tell a larger history with small cuts, and use animation to polish the historical materials we have accumulated before. It is reported that the director team comes from the well-known documentary director Jin Tiemu's team, which is known for shooting historical documentaries such as "The Resurrected Legion", "Xuanzang" and "Old Summer Palace", which is also the team's first innovative attempt.

When asked about the perspective shift from "big documentary" to "micro-documentary", Shi Ke said that "The Knowledge Labyrinth of Big Soldiers" is mainly aimed at the K12 group, and in view of the characteristics of this group, the script and formal structure were polished many times in the preparation stage of the micro-documentary, and finally more attractive gamification elements were selected. Producer Meng Yan also said: "We want to make the work accessible to teenagers, parents and adults. Whether it's entertaining, playful, or even informative, informative, informative, etc., we strive to achieve a balance that both adults and teenagers enjoy. ”

"The Labyrinth of Knowledge of Big Soldiers" is online to innovate popular science micro-documentaries with a gamification framework

Chen Yishui, a lecturer at the Department of Digital Media, School of Arts and Media, Beijing Normal University, affirmed the design and value of "The Labyrinth of Knowledge of Young Soldiers", "After nearly 20 years of silence in the Chinese animation school, the emergence of "The Labyrinth of Knowledge of Young Soldiers" is a new attempt to integrate cross-media, integrating animation and documentary into a documentary on the history of young people, telling Chinese stories in a way that is easy for children to accept. She also said that each character in "The Labyrinth of Knowledge of the Young Soldier" is particularly recognizable, following the principle of simplifying children's cognition of the outside world in children's cognitive psychology.

For the combination of documentary and interactive comics, Chen Yishui believes that this innovative combination is very in line with the cognitive mode and cognitive psychological development stage of the adolescent group. "Interactive information and gamification settings can be a good way to arouse children's curiosity. Adolescents at this stage have a strong sense of self-efficacy, which is what we call intellectual curiosity. In this sense, the setting point of each plot can well achieve the satisfaction of self-efficacy. At the same time, it will also stimulate children's curiosity for historical knowledge. ”

Text/Beijing Youth Daily reporter Xiao Yang

Editor/Cui Wei

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