Rednet Moment December 20 news (reporter Zhou Yuguang) returned to Dongfeng Nissan, repositioned brand development, the new car "big V" listed... Dongfeng Nissan Venucia has made many new moves this year. After the high-profile appearance of the Changsha International Auto Show just passed, the RedNet Moment News Reporter interviewed Zhang Maohua, director of the Marketing Department of Dongfeng Nissan Venucia Business Headquarters, and asked him to talk about the future road of the Venucia brand.
In 2021, Dongfeng Nissan officially launched a dual-brand operation, and venucia brand and NISSN brand became one. As an important business sector of Dongfeng Nissan, Venucia will become the forerunner of Dongfeng Nissan's exploration of electrification, intelligence and rejuvenation. Venucia and Nissan product brands are connected with the same branch, corresponding to the same sound, and seek the same atmosphere, sharing the resources of dongfeng Nissan R&D, manufacturing and other full-value chain systems. Venucia is no longer a single player, the two brands in resources, marketing, channels and other dimensions of mutual synergy, mutual promotion, promotion effect maximization, for the national dealers to inject investment confidence.
Zhang Maohua introduced that in 2021, Dongfeng Nissan integrates the resources of the whole value chain to inject new vitality into the upward development of the Venucia brand, and after 11 months of hard work, the Venucia brand has achieved breakthrough sales results, which can be summarized by "2 sustained over 10,000" and "1 doubling".
Among them, Dongfeng Nissan Venucia accumulated sales of 71,040 units from January to November, an increase of 5.5% year-on-year, while in the field of new energy, the cumulative sales of electric vehicles from January to November doubled, and the cumulative sales of terminal retail increased by 125% year-on-year. At the same time, in November, the wholesale sales and terminal retail of the whole vehicle series both exceeded 10,000, and the single-month orders of Dongfeng Nissan Venucia Big V also continued to exceed 10,000, and the retail sales of Dongfeng Nissan Venucia D60EV terminals increased by 91.8% year-on-year.
Zhang Maohua said frankly that behind the breakthrough achievements of Dongfeng Nissan Venucia this year, thanks to the support of the whole value chain system, venucia brand has continued to strengthen venucia's brand value perception from the aspects of enriching product matrix, enhancing brand services, and increasing the layout of new energy, so as to accumulate potential energy for Venucia's future development.
In 2021, venucia brands will actively promote the market layout of home cars and SUVs. In March, Dongfeng Nissan 2021 first car Venucia D60 series was newly listed, in July, Dongfeng Nissan Venucia Star 2021 Star Enjoyment Edition upgrade listing, in September, Dongfeng Nissan Young Tide Force SUV Venucia Big V was officially launched, with a more universal price, to bring Chinese young consumers a new choice for joint venture quality car purchase. As the forerunner of Dongfeng Nissan's electrification, Venucia not only achieved a steady breakthrough at the level of large customers, but also promoted the market layout of Venucia electrification through the vertical and in-depth strategy of one city, one policy in important new energy private consumption cities in China.
A very intuitive performance is that at the "last auto show at the end of the year" - Changsha International Auto Show, we saw the conjoined booths of Venucia and Nissan double brands, but there was obvious positioning and tonal division. Venucia booth full car series kind debut, Venucia big V and Venucia star double male to help, Venucia big V presents a young tide force, Venucia star main queen comfort, home car D60PLUS shows the whole family satisfaction of intelligent technology, D60 EV is green travel, in several exhibition cars and appears particularly prominent. The entire booth is positioned in an orderly manner to meet the diversified car needs of consumers.
It is the image of a young brand, an emerging brand and a brand across the value chain.
In terms of service, Dongfeng Nissan Venucia actively promotes the landing of the "One Heart, One Peer" service brand, continuously upgrades the customer service system, and is committed to solving the problem of car use for car owners and users with high quality and efficiency. Online, open a one-click direct executive line "Lao Huang Hotline" and One-to-One service; offline, Venucia cooperates with car owners to carry out face-to-face interaction, implement refined services, ensure the quality of life of millions of users, and "walk with one heart" with their families. At the same time, the owners' club Venucia Grand V Alliance was officially established at the Guangzhou Auto Show, and the quality service was further advanced.
Zhang Maohua said that in the upcoming 2022, Dongfeng Nissan Venucia Development Center will continue to focus on intelligence and electrification, and use the dual advantages of joint ventures and local brands to continue to expand the boundaries of Dongfeng Nissan's capabilities.