As a pickup editor, it is essential to pay attention to domestic and foreign product trends, in addition to those blockbuster model news, the overseas trends of Chinese brands are also my focus. In the past two days, I saw a comparison chart of three cars posted by a netizen on Ins, which shocked me.
Careful observation is not difficult to find that the appearance lines of these three cars are basically exactly the same, but the difference is the logo. The top of the Chevrolet logo is the mid-size pickup Chevrolet S10 MAX, which will be launched in Mexico next year, and below is the familiar SAIC Maxus T70 and Thailand's MG EXTENDER. IT IS NO SECRET THAT SAIC MAXUS CHANGED THE STANDARD SALES IN THAILAND, SO WHAT IS CHEVROLET DOING THIS OPERATION? Seeing the netizens here, will they exclaim, did Chevrolet copy the T70?
GM Chevrolet announces the landing of the S10 MAX in Mexico
No, people who know a little about the automotive market should know that SAIC and GM have always had a relatively close cooperative relationship, and Chevrolet, as a GM brand, this bid change is definitely not plagiarism, and several brands should have reached some kind of cooperative relationship privately. Named "Resale", it is actually the export of SAIC Maxus T70 vehicle.
As a global model under the GM Chevrolet, the S10 can be said to have a multi-party product source. For example, the S10 in the South American market has many pedigrees of Kurod and Isuzu D-MAX, and the S10 MAX uses the T70 vehicle for export to North America, and to some extent, these brands also have a parallel intersection.
The landing of Chinese pickup trucks in North America is definitely of far-reaching significance for the pickup truck industry. First of all, the four words of "vehicle export" are symbols of strength, which shows that SAIC Maxus T70 has international standards and capabilities in the whole business chain system of R&D, manufacturing, management, after-sales service from the beginning, and can develop products with international benchmarks to ensure world-class quality. At the same time, SAIC Maxus' well-known customization capabilities are also world-leading, so that products can accurately meet the needs of consumers in different countries and different markets.
According to relevant statistics, the local automobile market in Mexico has an annual sales volume of about 1.5 million units, of which the annual sales volume of the pickup truck segment is 183,000 units, which has accounted for 12% of the overall market. In this 12% segment, the TOP 5 brands occupy 60.1% of the market share, and the five products are: Nissan NP300, Toyota Hilux, FCA Ram 700, VW Saveiro, Ford Ranger, it can be said that Japanese pickup trucks occupy an absolute dominance in the local area.
As the world's automotive giant, GM has a very thorough understanding of the national market, and the North American automotive market is one of the world's three major automotive markets, and they know that the challenge of "entering" the new product is very huge. However, GM resolutely chose the T70 vehicle to "break through" North America, which means that Chinese auto brands already have the international product strength to cross the threshold of competition, and compete on the same stage with global first-line brands in the forest of the world, and the Future North American market will blow up a Chinese tide.
MG EXTENDER (SAIC Maxus T70 Thailand Edition)
In recent years, Chinese pickup truck brands have gradually gone abroad, of which SAIC Maxus has always been one of the largest export volume of Chinese pickup trucks, and has achieved very gratifying results in South America, Thailand and Australia. Taking Chile in South America as an example, the local pickup truck market has gathered up to 24 global pickup brands, the competition is fierce, SAIC Maxus pickup products have surpassed the international first-class brands to stand out, the market share is firmly ranked in the top three of the market segment, and the first quarter of this year has ranked first for three consecutive months. This good performance not only comes from the hard strength of the product, but also has an inseparable relationship with its C2B customization ability, SAIC Maxus can quickly develop personalized and differentiated products that match local needs according to the environmental characteristics and consumption preferences of a single region, and meet the multiple needs of local emissions, certification standards, regulations, market preferences, user preferences and so on. South America is sparsely populated, the city is mostly distributed in the mountains and plateaus, the climate is warm and humid, SAIC Maxus customized products according to regional characteristics, so that the durability and adaptability of pickup trucks perfectly take into account the local special geomorphological characteristics and diversified user use scenarios. According to local conditions, we will never lose a battle.
S10 MAX
It can be said that the cooperation between SAIC Maxus and GM is of great significance, and has played a strong role in promoting the Chinese pickup truck brand to go international. In addition to the joy, Xiaobian also has a question, since it is a vehicle cooperation export, why is it so secret? Is there any follow-up action? Will GM's other car series in the future also be handed over to SAIC Maxus? This is all what we are curious about, interested partners can leave a message to discuss together.