The year is approaching, and it is time for the year-end summary. After experiencing the turbulent 2021, the entire automotive industry has shown a tenacious posture, facing the haze of the epidemic and the dilemma of "lack of core" and making difficult progress, and the overall recovery trend has emerged. After the lexus ES launched a new car in August, it became more and more courageous, and its sales continued to usher in breakthroughs. In the just-concluded November battle, it cut 6812 eye-catching report cards, achieving a staggering growth of 104.3% month-on-month, and its market competitiveness should not be underestimated. The car is eye-catching in many aspects, and can stand out among the many models, which can be called the imported model of the year.
In fact, the achievement of ES results is quite difficult, and the feedback of the Lexus market has been repeated in recent times, and the reputation among consumers has shown a downward trend. However, in difficult times, ES can still stand out from the siege, which shows the strength of its overall strength. After all, in this segment, it will face the Mercedes-Benz E-Class, BMW 5 Series and Audi A6L top three encirclement and suppression, and it will also need to compete with opponents such as Hongqi H9 and Cadillac CT6 for limited living space. Considering that the starting price of the car is as high as 294,900 yuan, it is valuable to be able to achieve such a record in a single month. At present, there are a total of ten models on sale, which can attract the attention of different consumer groups by enriching the product line.
The purchase of a car at a higher price is unattainable for many domestic models, but it often appears on the ES. Not only does the new car need to be purchased at a higher price, but the waiting time is also a long process. Thanks to its excellent quality and excellent reputation, the ES is a sought-after commodity in the used car market, and there is almost no need to worry about becoming a stock car. In many cases, the price of its second-hand quasi-new car will exceed the guide price of naked cars, which is very rare in the market. ES's retention rate was as high as 101% in the first year, and it still has 82% of the performance after 4 years. In contrast, the sales star Audi A6L has a leading retention rate of 61% after 4 years, which shows the strength of ES.
The reason why we can achieve such a good result is that the excellent quality of ES plays a decisive role. The car emphasizes industrial aesthetics in appearance, pays attention to the use of sharp lines when designing the shape, and exudes a unique visual effect between the edges and angles. The front part of the face is powerful in the Lexus classic "spindle" medium net aura, and it shows more attack attributes under the hard polyline. The F-SPORT model, on the other hand, is filled with a honeycomb structure, and its recognizability is unquestionable. ES headlight group is exaggerated and sharp, most models are equipped with matrix LED light source, and also the application of BladeScan speed rotating mirror type high beam adaptive control system, not only in the night after lighting is very eye-catching, the penetration effect is also worth affirming, the observation field of view is further improved.
The side of the car is to use the beauty of line coordination to highlight the subduction posture, and there is no need to worry about the sporty attributes. The middle one through the waist line and the upward rib line under the door complement each other, and the overall three-dimensional sense is very prominent. With wheel sizes up to 19 inches, the tires are class-leading in grip and stability.
Although the tail of the ES is not equipped with a through-type light set, the sharp shape is also eye-catching. Visual extensibility is also enhanced with a mid-range traverse chrome trim connection. Many people will love its slightly raised tail wing, which looks sporty. Overall, ES is undoubtedly more attractive for young people in terms of appearance.
In terms of interior configuration, ES has been built with a new concept. Its touch LCD screen can reach up to 12.3 inches and is also made of glass for an excellent visual look. It is also very thoughtful to bring the display closer to the main driver's seat by 100mm, which is more convenient to control. The technical attributes of its vehicle and machine system do not have to worry, and the built-in functions are quite rich, which can effectively feedback a variety of instructions. Wireless phone charging, HUD head-up display and active noise reduction technology can all effectively improve the driving experience and enhance its overall competitiveness.
In terms of size, the ES length can reach up to 4980 mm and the wheelbase reaches 2870 mm. It makes efficient use of the interior space, which is where ES has always been. Here, I need to praise the rear of the car to alleviate the fatigue of driving, and the legs can move more freely when full, so there is no need to worry about curling up.
In terms of power, ES distinguishes between the traditional gasoline version and the hybrid version of oil and electricity, which can take into account the different consumer car habits. Its hybrid technology can be called the industry leader, can achieve a strong output and fuel-saving and durable combination, some models in the WLTC conditions of NEDC 100 km comprehensive fuel consumption as low as 4.8L, called quite close to the people, daily car costs therefore save a lot. In order to further benefit the market, ES has also launched a six-year or 150,000-kilometer warranty for some models to solve everyone's worries.
In summary, ES has shown reliable quality in many aspects and is a rare good car in the market. It is the key to Lexus to seize the market, and at present, it has withstood the pressure and handed over a beautiful answer sheet in terms of sales. Considering the car's excellent retention rate, you will never regret buying one.