The great hero is for the country and the people. Mr. Jin Yong said in one word that he broke the way of Chinese chivalry. As far as the design of the car is concerned, it can feel the feeling of home and country from the product level, and such a design has reached the spiritual resonance with the user. Design is the appearance of materialization, and the deep feelings of home and country is the designers' spiritual belonging and brand traceability, this time in the Chongqing Palace Museum of Cultural Relics Southward Migration Museum, Bofan tasted the second generation of Changan Automobile CS75PLUS, the designers used a superb and confident design language to dialogue with the traditional Chinese homeland feelings, chivalrous culture highlighted by the cultural self-confidence interpretation of Changan design team is among the world's first-class car design level.
A Century of Time and Space Dialogue The cultural relics of the Forbidden City moved south to meet the design of Chang'an
All accidents are actually inevitable, in Chongqing's Forbidden City Cultural Relics Southward Migration Museum, full of design sense of the country's only two Forbidden City Corner Tower coffee, one in the Forbidden City in Beijing, the other in Chongqing Palace Museum southward migration museum, such a scene collision is very interesting, the second generation of Chang'an CS75PLUS exhibition car behind is the Tang Dynasty's Ciyun Temple, and opposite is the 21st century world-renowned Chongqing landmark Raffles City. Designers are explaining the place of design, decades ago here is the place where the treasures of the Forbidden City are placed, behind these accidents, the direction of all clues can be normalized to the cultural main line of home and country feelings.
First of all, the Forbidden City cultural relics moved south to the museum, and this event was a time of turmoil in the last century, when people of insight of that era risked their lives to escort the cultural relics of the Forbidden City and the treasures of Chinese culture and design from north to south, all the way to Chongqing, and the protection of the Chinese cultural context in that era was their home and country feelings. The predecessor of Changan Automobile was the Shanghai Ocean Artillery Bureau during the period of the Western Affairs Movement, and in that era, the division of Yi long skills to control Yi was the feeling of home and country at that time. With the flutter of national fortunes, from Shanghai to Suzhou, to Nanjing, to Chongqing. In the 159-year history, whether it is military manufacturing or civilian automobiles, the cultural imprint of home and country feelings is deeply engraved on the Chang'an brand gene.
Time spans the 21st century, when Changan Automobile Styling Design Institute Mi Mengdong was in Africa, he heard so many friends expressing their desire to own Changan Automobile, let Changan Design rush out of China, and go global to become the home and country feelings of this generation of Changan people.
Behind the cultural traceability, the designer's home and country feelings
The torrent of the times is wrapping everyone forward, and in the post-epidemic era of the world, China's intelligent manufacturing is thriving and leading the global wind. And Changan Automobile's second-generation CS75PLUS, the inspiration from the light of tomorrow's city in the design language can be seen everywhere, and the wanjia lamp design of the lamp is based on the city we deeply love, Mi Mengdong introduced his design inspiration.
The traffic of the 21st century is composed of a ray of light, which shines with the starry sky, and the two galaxies in the sky and the earth, which is called a beautiful one. This is the fireworks of the city, and it is the best embodiment of every LOHAS who seriously devotes himself to life and enjoys life. Traffic lights and shadows flicker on the overpass, the confluence of the two rivers and Raffles City, the lights of thousands of homes in the building... Together, they form a unique portrait of the city. What is lit is the lamp, and what is reflected is life.
A good designer, must be full of yearning and love for life, obviously the second generation of CS75PLUS design team is such a good team, interior designers boldly use red as the main tone, to attract sports young users, and the interior color boldly try to contrast with the first generation of light blue and white contrast scheme, this is Changan's first attempt to use a large area of light color, refreshing and clean, bringing users a new experience.
The V-shaped whale-tail wave grille is not only distinctively integrated into the brand's characteristics, but also like a stream of starlight, with a dynamic upgrade. The second-generation CS75PLUS integrates the light of the stars and dots that symbolize people's expectations into the design of the front grille, and the sense of quality is greatly improved, and behind all the design innovation experiences, it is full of home and country feelings for the city and the yearning for a better life.
New Technology Wisdom Aesthetics The formation of the National Car Grid of Tomorrow's Light
With the rise of the national tide, Changan Automobile has also become the top stream of Chinese automobile brands with 20 million base disc users. New Technology Wisdom Aesthetics is a new design language that evolves the DESIGN DNA of Changan Automobile to the 2.0 stage, and under its guidance, two newly defined sequences are born, one of which is the UNI sequence that symbolizes future technology, and the other is the CS sequence that symbolizes the city of tomorrow to which CS75PLUS belongs. As a representative product of the CS sequence, the previous generation of 75P successfully undertook the mission, vividly depicting a fast-paced fashion city, bringing users the city's exclusive trend dynamic life.
Now, the new technology wisdom aesthetics give the second generation of CS75PLUS a new language after the advanced, its vehicle posture is more concise and powerful, the lamp design is more temperature, the grille shape is more technological, and the second generation of CS75PLUS makes the future city a visible city.
Car designers show more room for maneuver, CS75 sequence is a concentrated embodiment, unveiled in 2013, CS75 listed in 2014 with moderately advanced design to create an era of Hot Selling Chinese brand SUVs, each iteration, CS75 sequence can bring surprises, CS75PLUS 2020 to become China's SUV single product sales king, and boost Changan CS75 series in October 2021 cumulative sales of more than 1.5 million marks!
This time Changan Automobile's second-generation CS75 PLUS debut, two-line combat, a variety of choices of strategies, the national SUV grid is forming.