Text/Youyu Review/Zhang Ziyang Correction/Zhiqiu
Affected by the 5G replacement tide and the fall of Huawei mobile phones, the competition in the current smartphone market has become more intense than ever. In this context, many mobile phone manufacturers adopt "machine sea tactics" to gain more market share.
However, it is not difficult to find that in the mobile phone market that focuses on the cost-effective range, new machines of different brands often have a "face collision" situation, and even some models are very similar in configuration.
All this is naturally not a coincidence, in fact, these similar-looking models, although the brands are different, but most of them are made by the same manufacturer.
The manufacturer behind these "matryoshka doll" mobile phones is what we often call the ODM manufacturer, that is, the original design manufacturer.
It is understood that the so-called ODM model refers to the mobile phone brand from design to mass production of all the work to the third-party manufacturing company, for the design and manufacture of mobile phones, mobile phone brands only have the right to suggest. However, these mobile phones manufactured by third-party manufacturers will still have the logo of the mobile phone brand printed before the final listing.
In simple terms, ODM manufacturers are OEM manufacturers, and the mobile phones they produce are also OEM machines. Therefore, it is also common for ODM manufacturers to reuse the design of models that have already been listed.
Because the use of ODM mode to produce mobile phones, can save time, cost, etc., almost all mainstream Android mobile phone manufacturers, will be some of the low-end models to ODM manufacturers to produce and manufacture.
The Chinese company Wingtech Technology has become a foundry giant with a market value of more than 100 billion yuan by making OEM mobile phones. It is reported that as of the close of trading on December 15, Wingtech Technology's stock price was reported at 138.8 yuan / share, and the total market value reached 172.8 billion yuan.
For Wingtech Technology, there may be many readers are not familiar, according to public information, Wingtech Technology was established in 1993, is the world's leading mobile phone ODM leading enterprises, Samsung, Huawei, Millet and other mobile phone giants are Wingtech Technology customers.
Although it is a OEM mobile phone, the profitability of Wingtech Technology is not bad. According to the financial report previously released by Wingtech Technology, in 2020, the company achieved revenue of 51.707 billion yuan and net profit attributable to shareholders of listed companies of 2.415 billion yuan. It can be seen that OEM mobile phones also have big business.
On December 15, Fast Technology reported that Wingtech Technology won the ODM order of Samsung mobile phones. According to the report, Samsung has begun to issue next year's mobile phone ODM orders, and Wingtech Technology has won about 40 million units of orders.
It should be noted that Aijiwei reported in November this year that Samsung released about 60-70 million mobile phone orders to ODM manufacturers in 2022.
In fact, in addition to Samsung's ODM mobile phone orders, Wingtech Technology has recently won many other mobile phone ODM projects, and its ODM business team is expected to further expand, which also means that if there is no accident, Wingtech Technology's revenue will continue to grow.
It is worth mentioning that Fast Technology revealed in the report that in addition to winning Samsung orders, Wingtech Technology has also entered the Apple supply chain and will supply mobile phone lenses for the iPhone.
As we all know, Apple's requirements for suppliers are very strict, and Wingtech Technology's ability to break into the fruit chain also means that its technology and production level have reached the top level in the industry. In view of the fact that almost every manufacturer has achieved rapid expansion of revenue and scale after entering the fruit chain, the future development of Wingtech Technology is more worth looking forward to.