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The 26th Guangzhou Art Fair opened! Enhance Guangzhou's cultural atmosphere and create an international art festival

Text/Yangcheng Evening News all-media reporter Huang Zhuhui Sui Wenguang Travel Propaganda

Photo/Courtesy of the organizer

From December 17th to 20th, the 26th Autumn Guangzhou International Art Fair (hereinafter referred to as the "26th Guangzhou Art Fair") was held at the Nanfeng International Convention and Exhibition Center in Haizhu District, Guangzhou, China.

The scale of this year's art fair is more than 20,000 square meters, with the curatorial concept of "focusing on global vision, analyzing the trend of purchasing, reconstructing the art market and leading the aesthetics of life", and the exhibition hall is planned as "vision, international pavilion", "metamorphosis, contemporary pavilion", "gathering gallery" and "investment and collection hall", through professional, data-based and international visual presentation, presenting a high-level, high-specification, high-transaction art festival for the world.

This year's Guangzhou Art Fair is organized and executed by Guangzhou Art Times Exhibition Planning Co., Ltd. The organizing committee said that all visitors to this year's art fair need to hold a negative nucleic acid test certificate within 48 hours to enter. (For more news, please pay attention to Yangcheng Pie pai.ycwb.com)

The 26th Guangzhou Art Fair opened! Enhance Guangzhou's cultural atmosphere and create an international art festival

The scene of the previous Guangzhou Art Fair

Xing "art" and "culture": Guangzhou Art Fair responded to the situation

Art is an important connotation and component part of culture, and is a witness and reflection of the cultural development of an era. At present, international culture has achieved more exchanges and integration, and the domestic cultural industry has been affected by certain external shocks and the impact of the epidemic, and the industry market is in a downturn, which is a moment to be revived and strive to move forward. Carrying forward excellent art and supporting the development of the art industry is an important form of boosting the revival of Chinese culture and disseminating Chinese cultural values in the new era.

With a history of 25 years of development, Guangzhou Art Fair is an international art fair with unique scale and influence, with an annual exhibition space of more than 20,000 square meters and a record high in the amount of art transactions, attracting the participation of many art institutions at home and abroad, and is an important window for cultural and artistic exchanges between China and foreign countries. At the same time, Guangzhou Art Fair is also a key cultural brand project of the Guangzhou Municipal Government and a key cultural tourism project of the Guangdong-Hong Kong-Macao Greater Bay Area, and an important cultural business card of South China.

In 2021, Guangzhou Art Fair actively integrates multiple resources and continuously mediates the market scene of the industry. On the one hand, through the holding of a number of large-scale offline exhibitions and salon activities in professional art museums such as Gao Jianfu Memorial Hall, Shenzhen Xusheng Art Museum, and Art Times Art Museum, we will unite the media and academic experts to conduct academic discussions, establish a professional document library for artists, increase artist exposure, and enhance the academic and market value of artists;

At the same time, we will cooperate with large platforms such as the Cultural Fair and the Golden Fair to explore more possibilities for the cross-border development of art. On the other hand, it is linked with enterprises to assist enterprises to establish art museums, transport and introduce high-quality artists and expert resources for enterprises, provide professional art museum landing suggestions and programs, so that the value of enterprises and artists can be better integrated, released and extended, and the value chains of different circles are connected, so as to build a more complete and good art ecosystem, so that art can truly go to the people and the masses.

The 26th Guangzhou Art Fair is a grand event carefully planned by the Guangzhou Art Fair platform in 2021. In addition to the four theme exhibition halls and a number of famous theme exhibitions, this year's art fair also set up a special Lingnan art and culture zone and international art awards and aesthetic salon activities, so that the industry can revitalize the market vitality, so that the beautiful vision of jointly building a "happy Guangzhou, harmonious bay area" and promoting the vigorous development of cultural and artistic undertakings has gradually landed.

The 26th Guangzhou Art Fair opened! Enhance Guangzhou's cultural atmosphere and create an international art festival

Works by artist Zhao Jinyu

Create a theme exhibition of famous artists: comprehensive construction of a new academic highland

In order to enhance the level of exhibition, enhance academic strength, enrich art forms and promote cultural exchanges, this year's art fair has planned and created a number of art theme exhibitions such as "The Great Beauty of Heaven and Earth" - Lu Yushun, President of the National Academy of Painting, ""Tianya Ruolin" - Yang Yuanyi Photography Art Exhibition and many other famous artists' theme exhibitions, as well as "Four Elephants Wuji" - Landscape Painting Theme Exhibition" and "Meaning Oriental" Oil Painting Art Theme Exhibition, "New Biological Language" - Contemporary Art Theme Exhibition" and many other art theme exhibitions.

Among them, the National Academy of Painting of China advocates the development concept of "Bacon casting the soul and keeping the right innovation" proposed by General Secretary Xi Jinping as the development concept of the painting academy in the new era, which is the vane of inheritance, research, innovation and development of Chinese painting. The Academic Exhibition of Chinese Painting by Lu Yushun, President of the National Academy of Painting, injects a strong academic force into this art fair and shows the unique charm and clear atmosphere of Chinese painting art in the new era.

Under the direct leadership of the Ministry of Culture and Tourism, the Chinese Art Photography Society, represented by Yang Yuanyi, has become an important exchange platform for photographic artists in China, representing the mainstream development direction of Chinese photography art. Through Yang Yuanyi's photography art theme exhibition, the human geography landscape of China and the world is displayed, allowing the audience to appreciate the beauty of nature and humanities, stimulating discussion and exchange among photography artists, and promoting the promotion and dissemination of Chinese photography art.

The 26th Guangzhou Art Fair opened! Enhance Guangzhou's cultural atmosphere and create an international art festival

Works by artist Chen Yingxin

Set up a new Lingnan Art Zone: boost guangzhou's cultural climate

As the cultural center of South China, Guangzhou has many gallery institutions and art creation bases, and is an important window for art exchanges and transactions in the country. However, due to the impact of the epidemic in 2021, the development of the Lingnan art market is facing a difficult test, and many art institutions are struggling and are in a sluggish and lagging state.

In order to boost the cultural atmosphere of Guangzhou and help more Lingnan artists and art institutions to get out of the trough, this year's Guangzhou Art Fair has set up a new Lingnan Art Zone to carry out regional theme curation with veteran gallery institutions and artists signed by the Guangzhou Art Fair platform, promote local cultural and artistic exchanges, and promote the recovery of market transactions.

At that time, the Guangzhou Art Fair will also carry out key publicity and buyer diversion in special areas, so that the audience can further understand the rich culture, classic art and urban style of Lingnan. The establishment of the Lingnan Art Zone will rebuild market confidence for more artists and art institutions, and revitalize the Lingnan art market.

The 26th Guangzhou Art Fair opened! Enhance Guangzhou's cultural atmosphere and create an international art festival

Works by artist Ou Yang

Four theme pavilions were unveiled: showcasing a variety of artistic styles

The 26th Guangzhou Art Fair continues the scale of previous editions, including well-known artist studios and gallery institutions, according to the type and nature of the works, divided into four themes of "Vision International Pavilion", "Metamorphosis • Contemporary Pavilion", "Convergence • Art Gallery Pavilion" and "Investment & Collection Pavilion" for exhibition hall planning.

"Horizons International Pavilion" exhibits different types of curatorial projects, including solo exhibitions of artists and themed group exhibitions, presenting the different directions and genres of Chinese and Western art development from a macroscopic international perspective.

The "Metamorphosis Museum" exhibits contemporary art works in different forms of expression, presented through the picture language and space of contemporary artists, so that the audience can further feel the current cultural environment and the characteristics of the times.

"Gathering Gallery" exhibits the works of many famous artists from the China Academy of Art, the Central Academy of Fine Arts, the Guangdong Academy of Painting, the Guangzhou Academy of Fine Arts, the China Academy of Fine Arts and other institutions, starting from the perspective of the new era, stimulating the vitality of traditional culture and promoting the profound Chinese cultural heritage.

"Investment & Collection" exhibits collection-level art products at home and abroad, opens up the treasure house of global art collections, and allows art lovers to stop and appreciate and select collections in the collection exchange exhibition area.

The 26th Guangzhou Art Fair opened! Enhance Guangzhou's cultural atmosphere and create an international art festival

Works by artist Zheng Zhenxi

Set up "GZAF International Art Award": to create an authoritative art award brand

Contemporary artists are the backbone of inheriting and carrying forward traditional Chinese culture, the forerunner of promoting cultural and artistic exchanges between China and foreign countries, and the main group that helps the diversified development of art, and they have made important contributions to enriching people's cultural life and promoting the innovative development of culture.

However, only a few artists have been known to the world, and the larger group of artists has not been known to the outside world, and its artistic value and social value have not been reflected as they should be.

According to the Organizing Committee of Guangzhou Art Fair, this year's art fair will hold the first "GZAF International Art Award", set up different awards such as "Art Influential Figure Award", "Art Figure Contribution Award", "Art Heritage Award", "Art Innovation Award", "International Art Communication Award", etc., conduct preliminary selection through artist self-recommendation, institutional recommendation, association nomination, exhibition discovery, etc., and unite authoritative institutions and academic experts in the art world to conduct the final selection of outstanding works of art in a fair, just and open manner.

The establishment of the "GZAF International Art Award" is an important plan to commend outstanding artists, affirm the achievements of artists' creative achievements, enhance their creative confidence, and enliven the academic and market atmosphere of the art world, and will also provide a model for artists, art collectors, art lovers, investors and other groups to provide art collection and cultural inheritance value reference.

The 26th Guangzhou Art Fair opened! Enhance Guangzhou's cultural atmosphere and create an international art festival

The exhibition site of the previous Guangzhou Art Fair

Guangzhou Art Fair Aesthetic Salon: Exploring a New Direction for Art Development

Since the beginning of this year, under the encouragement and promotion of relevant national policies and the increase in people's demand for culture and art, a new art ecology is taking shape. For art practitioners, how to seize opportunities in change, break through shackles, and seek innovation will help to better promote the development of the art industry.

In view of the current development trend of the art industry, the 26th Guangzhou Art Fair will hold a number of aesthetic salons, inviting art masters, critics, collectors, art investors, etc. to participate together, and inviting professional masters to serve as academic hosts, conduct dialogues and discussions on how art combines academic and market, times and contexts, etc., and gain insight into the new trends of current and future art development and more possibilities for cross-border innovation and development in exchanges.

At the same time, the salon will also discuss in depth how to popularize spatial aesthetics in a better way for the important curatorial concept of "leading the aesthetics of life" of this art fair, so that people can awaken artistic life, improve the quality of life, and create a richer spiritual world while satisfying material life.

Source | Yangcheng Evening News Yangcheng Pie

Editor-in-charge | Lili

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