Image source: Glory
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In the winter of 2020, a wall crossed between the two brothers, and after Glory became independent, a car drove from the old office in Shenzhen to the new headquarters in Beijing, and from that day on, every employee of Honor became an entrepreneur. Where does the money come from? Not even the financial system was set up, and on the first payday, Honor employees received pay slips calculated on an Excel form for finance.
In the summer of 2021, Beijing is so hot, the new office is still being renovated, and the Honor 50 and Magic3 are polished under ice and fans.
The 211-day march is a two-way journey of glory and 180 million users and upstream and downstream partners in the industrial chain.
Smiling is the most favored theme of mobile phone manufacturers this year.
In 2017, on the occasion of its 4th anniversary, Honor became the first brand of Internet mobile phones in China. In 2021, Honor did come out of a smile curve from prosperity to trough and rebirth: the market share once fell from 16.7% in the second place in the market to 3%, according to the statistics of the Chinese smartphone market in the third quarter of this year, Glory returned to the third position of the market with a share of 18%.
01
What can go back 8 years? Mobile phone price!
What can last for 8 years?
8 years ago, Honor was born, and the first X series mobile phone released, honor 3X, is still used by more than 40,000 users. According to the operator data report, the replacement cycle of the Honor brand is 29.1 months, which is higher than the industry average.
Users who pursue cost performance, consider more durability, can the mobile phone still be smooth after 3 years of use? At the age of 8, honor X30 was on the market, and as soon as it came on the field, it came to an aging test with the same price as the friendly business, and the results showed that in scenarios such as large file filling, fragmentation process, and heavy load testing, it can do 3 years without stuttering.
What can go back 8 years?
Room rates are impossible, but mobile phone prices can be.
8 years ago, the Honor 3X hit the mid-range mobile phone market at a price of 1688 yuan, which has set off a huge wave of price. On December 16, 2021, honor X30 was released at a price of 1499 yuan, bringing the price of mobile phones back to 8 years ago, enough to become the "price butcher" of the mid-range mobile phone market.
Even in this entrepreneurial year, the speed of Glory has not slowed down, and more than 20 mobile phones have been released in a year, which is enough to reach the top three of domestic mobile phones. Moreover, the market sales volume should not be underestimated, and the Honor 50 has been the sales champion in the price range of 2,000 yuan to 4,000 yuan for several months.
02
A glorious year of entrepreneurship
After independence, Glory spent most of its energy on building a weaker offline channel, and not long ago, Zhao Ming, CEO of Glory Terminal Co., Ltd., said that the proportion of online and offline channels in Glory is now 3:7.
However, once-Internet mobile phone brands are still well versed in online marketing. Every time the phone is released this year, Honor will synchronize pre-sales in the live broadcast room of the big anchor.
On the afternoon of December 16, Jiang Hairong, CMO of Honor China, dropped the Honor X30 and a vase from a height of 1 meter at the same time, and the result was that the vase shattered on the marble and the mobile phone was unscathed. That night, in Li Jiaqi's live broadcast room, when assistant Wang Wang took out the Honor X30 from the freezer at minus 20 ° C, the mobile phone did not appear black screen, running unsmooth and other abnormalities. The live broadcast peak has not arrived at 22:00, and the number of Honor X30 in Li Jiaqi's live broadcast room has exceeded 5,000 units.
From a market share of 9% in the second quarter of 2021 to 18% in the third quarter, Honor returned to the first echelon of domestic mobile phones at a rate of 105% sequential growth.
Honor 50 is a rebirth, but also the debut of Qualcomm Snapdragon 778G, Glory can get this 5G chip to channels and users have eaten a "reassuring pill". The digital series has always been the rhythm of the annual update generation, but this year Honor has significantly accelerated the iteration speed, launched the Honor 60 on December 1, and once again launched the 778G + 5G mobile platform, and the two global debuts are enough to show that Honor has the ability to pre-develop.
Even the mid-range machine Honor X30 released on the 8th anniversary is the world's first model equipped with a new generation of Qualcomm 5G chip Snapdragon 695.
As small as the experience of a stylus, it is polished by Honor and third-party apps, and the latency is optimized from an average of 8 milliseconds to a minimum of 2 milliseconds. In just 4 months, the horizontal screen applications accessed by the Honor Tablet V7 series have increased from more than 4,000 to more than 5,300.
All of the above shows that the rapid expansion of online and offline channels and the rapid recovery of the supply chain are all reasons for the growth of the glory multiple.
03
The Glory "Metacosm" begins with sports
The metaverse that constantly maps today's physical world to the virtual world of the future, closer to the reality in front of the eyes, is the One More Thing brought by Glory Zhao Ming on the occasion of the 8th anniversary.
The 0.01 second improvement of athletes on the field is a hard work under the field for several years; behind the big country competitive sports, there is a contest of scientific and technological strength. Following becoming the smartphone and terminal provider of TEAM CHINA China National Team, Honor announced at the 8th Anniversary Conference that it will provide smartphones and smart wearable devices for the Chinese Ice and Snow and Short Track Speed Skating National Team.
The 1+8+N full scenario is applied to sports planning, using IoT equipment and AI technology to monitor, collect and analyze athlete training data to optimize the training program. For example, skiers wearing the Honor Watch GS 3 to turn on the professional ski mode can collect important data such as maximum slope, sliding distance, sliding speed and heart rate, and help athletes record and analyze each training status. In addition, Honor will also cooperate with Alibaba Cloud to develop epidemic prevention software and build an epidemic prevention management system.
The new world of wisdom is the definition of glory's metacosm, as we all know, before there is no independence, glory has been taking into account the development of intelligent hardware product ecology.
Once the Hongmeng system was launched, everyone was most concerned about whether Honor had joined the first batch of partners, and the answer was no! However, Glory has not denied the possibility of joining the Hongmeng ecology, but at the moment when mobile phone manufacturers have developed their own chips to build the underlying technology, in the future, Glory is more likely to build interconnection between different intelligent products, take the fate into its own hands, and circle the loyal user base and ecology more firmly.
Author/IT Times reporter Sun Yan
Edit/Kick Sister
Typography/Ji Jiaying
Pictures/Glory
Source/IT Times public account vittimes