On December 16, at the 13th China High-end Home Appliances Trend Release and "Red Top Award" Award Ceremony, Hisense Laser TV 100L9F successfully won the Red Top Award.
"Red Top Award" is the highest honor of the annual top product in the home appliance industry, and the award-winning products not only have good market performance and reputation, but also guide the consumption trend of high-end home appliances.
A jury composed of many technical experts, industry experts and artists from the China Household Electrical Appliances Association, China Household Electrical Appliances Research Institute, China Quality Certification Center, Central Academy of Fine Arts, etc., evaluated and scored the shortlisted products from multiple dimensions such as technological advancement, high-end leadership, design, energy conservation and environmental protection, and personal experience. The professional jury, together with consumer voting, media reviews and other public opinions, finally selected excellent products that can reflect the high-end value of "art + life".
It is reported that since the establishment of the laser TV category of the Red Top Award in 2019, Hisense has successfully achieved the third consecutive crown of the Laser TV Red Top Award. Hisense Laser TV 80L5 and 88L5V won the Red Top Award in 2019 and 2020 respectively. This year, in the judging, Hisense U7G-PRO received a Nomination for the Red Top Award.
According to the survey and analysis of the "2021 High-end Home Appliance Market White Paper" released by GfK China, in the post-epidemic era, the recovery of consumer confidence has promoted the steady growth of the high-end market. Home appliances are artistic, color and material diversification, retro style, national tide design is welcomed by young people who pursue personality expression; high-value products and complete sets of home appliances are sought after by high-income users.
In the high-end market, Hisense laser TV has won the love of Chinese and foreign high-end users with its characteristics of cinema-level audio-visual experience, healthy eye care, and good home integration. 100L9F is Hisense's latest generation of flagship laser TV, high brightness, three-color laser light source, high color gamut are its technical labels. Hisense laser TV L9F series uses RGB three-color laser as a light source, a purer light source, which raises the color gamut of laser TV to a new height, reaching 107% ultra-wide color gamut (BT.2020) The color is more vivid. At the same time, the 100L9F adopts three-color laser integrated packaging technology, and the power consumption is only 1/3 of that of the traditional TV of the same size, which is more low-carbon and environmentally friendly.
Hisense ULED Ultra Quality TV U7G-PRO, which was nominated for the Red Top Award, is a customized product for Euro 2020. Hisense U7G-PRO focuses on the ultimate pursuit of picture quality, breaking the shackles of HDR high dynamic range through XDR technology, at the same time, equipped with a new generation of Xinxin U+ super quality chip independently developed by Hisense, coupled with the support of 100-level full array dynamic backlight technology, making the picture more transparent, the color more realistic, and the image more three-dimensional.
According to the omni-channel data of Aowei Cloud Network, from January to November this year, the sales volume of 75+ large-screen TVs in China increased by 68% year-on-year, and the sales of 80+ TVs increased by 110.5% year-on-year. Hisense laser TVs that won the Red Top Award, as well as Hisense U7 series TVs, have become important engines to promote the rapid growth of the high-end large-screen TV market.
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