On December 16th, the "Red Top Award" of China's high-end home appliance industry ceremony was announced, and Oaks gained a lot at the "Oscar" of the home appliance industry, and the air conditioner Enjoy Wind Pro won the red top award for major appliances products, and the Oaks brand won the public welfare award. Oaks Air Conditioning Enjoy Wind Pro became one of the few award-winning air conditioning products, once again attracting attention in the industry.
As an important stage for the display of high-end achievements in the quality and high-end of home appliances, the Red Top Award is known as the "Oscar" of the home appliance industry. The Red Top Award Ceremony has been successfully held for 13 sessions since 2009, and all the award-winning products have won good market performance and word of mouth, which not only highlights the high-end status of the brand, but also guides the trend of high-end home appliance consumption. Since its establishment, the Red Top Award has been a bellwether for high-end home appliances, with the main theme of commending high-end products and promoting the upgrading and iteration of the high-quality home appliance industry.
Under the "red roof", Oaks air conditioner enjoy the value of the Pro technology
This year's "Red Top Award" selection by the China Household Electrical Appliances Association, China Household Electrical Appliances Research Institute, China Quality Certification Center, Central Academy of Fine Arts and many other technical experts, industry experts, artists composed of a jury, they from the advanced technology, high-end leadership, design, energy conservation and environmental protection, personal experience and other dimensions of the declared shortlisted products evaluated and scored, coupled with consumer voting, media review and other public opinions, so that each award-winning product is deserved, can reflect the "art + life" of high-end value.
The reason why oaks air conditioning subsidiary Mu Breeze Series latest hang-up Enjoy Wind Pro can win the "Red Top Award" is because the product sets the characteristics of gentle air outlet, healthy cleaning, energy saving and power saving, light luxury appearance and other product characteristics in one, creating a high-quality home air solution, which will better meet the needs of users for comfort, health, wisdom and green home life. Enjoy the wind Pro is equipped with intelligent temperature control sensing function, which can sense the temperature change of the room, intelligently switch between the two major air modes of "breeze feeling" and "light wind feeling", and let users enjoy a good night's sleep with intelligent innovative technology.
In addition, Changxiangfeng Pro adopts an easy-to-remove antibacterial filter that can effectively filter dust and has an antibacterial and mildew rate of up to 99.9%, which can easily achieve "one second disassembly and enjoy health". Changxiangfeng Pro adopts a new level of energy efficiency standards, and the APF value (Annual Performance Factor, annual energy consumption efficiency) is as high as 5.27 leading the equivalent model national standard value, which saves electricity and saves energy.
"Above life" emotional resonance can capture the hearts of young people
The theme of this year's Red Top Awards is "Above Life, Different Red Top Awards". The essence of "above life" is the care for people, in addition to the technical parameters of the hard state, the product also has more emotional bonds.
The product of the Red Top Award is to make it easy for users to find the puzzle of high-quality life appliances, and get more quality life experience from it. With the improvement of residents' living standards, the upgrading of home appliance consumption has become a trend, emerging home appliances, high-end quality home appliances are more and more loved by users, market segmentation, emotional experience has become the current development strategy of home appliance manufacturers structural upgrading.
At present, the main consumer force in the new era represented by the post-90s is rising, and they not only pay attention to the strength of the product itself, but also value the emotional resonance with the brand. In the public release of the new product TVC of Changxiangfeng Pro, Oaks Air Conditioning has accurate insight into the importance that domestic consumers attach to home and the home environment, taking "a small bedroom is always the center of life" as the starting point, presenting an eye-catching idea in front of the eyes of consumers, and better realizing emotional communication with consumers.
Oaks air conditioning is not limited to the young products, do not blindly emphasize the highlights of new products, but choose to resonate with young consumers from the concept of emotion and consumption behavior, which not only reflects the sincerity of Oaks air conditioning and young consumers, but also allows more young consumers to identify with the new power and sense of youth of Oaks air conditioning from the heart.
The original intention of the Red Top Award was to select reliable products to endorse its "quality". Oaks can win two major awards in the "Red Top Award" competition, and its strength comes from more than 20 years of technical accumulation and market precipitation behind it. Oaks air conditioning started in 1994, in the past 27 years, it has not only harvested its own upward and broad development results, but also witnessed the rise, iteration and highlight of China's Internet wave. In the era of transformation of the new retail revolution, the "Red Top Award" once again proves that Oaks will set sail in the new brand proposition of "new forces creating new trends".
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