With the upgrading of consumption, the pursuit of quality life by a new generation of consumers is becoming more and more intense. The comfort of the home appliance experience is becoming more and more demanding, high-end quality home appliances are rising with the trend, and the consumption trend is characterized by high-end and set-up.
At the end of 2021, at the time of the replacement of the old and the new, as the "benchmark of trends in China's high-end home appliance field", the 13th China High-end Home Appliances Trend Release and Red Top Award Ceremony was successfully held at the Shangri-La Hotel in Tianjin. Heavy guests from home appliances, technology, retail, research institutions, economy, art, sports, entertainment and other fields were all present, and Ruili had the honor to participate in it and witness the birth of high-end good home appliances together with the Red Top Award.
As a highly influential fashion media brand in China, Ruili once again held hands with the Red Top Award to help quality life. Using media integration as a means to create a high ground for current traffic with fashionable and accurate diversified and multi-channel content, through linking ecological partners, so as to achieve common value-added, helping the Red Top Award to "go out of the circle" again.
At present, people's capture of fashion and trends is reflected in all aspects of life. Leading the trend of young life, so that home appliances become the "fashion items" in the eyes of young people, we must not shout slogans emptyly, but also to impress the hearts of young people.
Founded in 1995, "Ruili" is the cradle of the growth of many stars, artists, models and celebrities, with an exclusive pool of rising star traffic. Interpret practical fashion from a fresh perspective, provide customers with media services, advertising marketing, brand building, etc. through celebrity linkage and celebrity live broadcasting, and establish spiritual resonance with young circles.
Serving a better life has always been the direction of Ruili's struggle, which coincides with the original intention of the establishment of the Red Top Award. It is also Ruili's rich and powerful media matrix, as well as the national fashion media gene rooted in the fashion industry for 26 years, that will be fortunate to become the exclusive fashion strategic partner of the Red Top Award.
Lv Shenghua, head of the Red Top Award group, said that there must be more than one side of the "different Red Top Award", there are A side, B side, C side, and the Red Top Public Welfare is another side of the Red Top Award. Since the 2012 Red Top Award, we have been doing public welfare within our ability, and today is the tenth year.
This year, Ruili specially invited the well-known actress Ms. He Lin as the image ambassador of Red Top Charity 2022. She hopes that through her influence, the charitable deeds of Red Top Public Welfare will be better passed on, and more caring enterprises and caring people who pay attention to public welfare will be attracted to join the big family of Red Top Public Welfare.
He Lin also has her own understanding of the theme of the conference "Above Life", which she believes is an attempt to look at a vivid pyrotechnic life from a more Divine perspective.
In addition, this year, Ruili specially invited Deng Jiakun to become the new witness officer of the Red Top Award, and He Xiyao and Li Yang became the youth experience officer of the Red Top Award. Strive to bring more quality of life to young consumers, so that more people recognize and perceive the Red Top Award products.
It is worth mentioning that Ruili also created two live broadcasts for this year's Red Top Award exhibition area, through the strong cooperation of red anchors and senior home appliance editors, to open up the top stream platform channel for the festival and spread the Red Top Award products more widely.
The scene-based grass planting form attracts countless powders, and online consumers can directly purchase the Red Top Award products of the planted grass by watching the live broadcast. While bringing more valuable dissemination to the Red Top Award, it will further enter the lives of young people and expand the influence of the Red Top Award in the main consumer groups.
Since 2009, the Red Top Award has gone through 12 years, witnessing the consumer's consumption upgrade process of home appliances gradually moving from "functional demand" to "quality demand". This year, Ruili and the Red Top Award have joined hands again, and the in-depth cooperation between the two sides has conveyed the significance of the Red Top Award to build a consumer vane in the field of high-end home appliances in China.
Want to wear a skirt in winter? Then be sure to buy these ones!
Zhou Yutong's knitted vest of the white deer is also too top! Hurry up and learn