As we all know, Tesla currently adopts a direct model, and no 4S stores have been set up offline, as to why it should choose this sales model, tesla finally gave an official response today.
Tesla said that consumers buying a traditional brand car, generally need to go through at least 8 steps, not only to query the local dealer, but also to negotiate with the sales price, if it is a loan to buy a car, but also need to compare the financial policies in detail, it is cumbersome.
If consumers buy Tesla cars, they only need to browse the information in the official, and then go to the offline store to test drive the experience, and finally they can buy a car, if the consumer has identified the car as the choice of their choice, it can also be simplified to place an order directly on the official website.
Tesla also claimed that based on the direct operation model, the brand deleted unnecessary links and expenditures, and the marketing expenses were almost zero, so that the company could focus more on research and development and manufacturing of the vehicle itself, so that consumers could experience the convenience and benefits of "manufacturers to pick up cars", and did not give middlemen the opportunity to earn the difference.
At the same time, due to the lack of internal combustion engines, gearboxes and other components, electric vehicles do not need to replace oil, machine filters, less routine maintenance items, coupled with long maintenance cycles, lower car maintenance costs.
And Tesla service center based on the direct operation model, maintenance projects and accessories price transparency, national unification, in the country a total of 50+ cities, 110+ service centers, basically covering the mainstream of the region.
In the comment area, Tesla fans have said that the direct sales model is really suitable for themselves, "just like Taobao shopping", someone left a message.