According to Hong Kong stock data, BYD's total market value reached 872.6 billion yuan, reflecting its own "Chinese brand leader" nature from the capital market, and investors are optimistic about BYD. The same is true of the consumer market, BYD new energy sales in November has exceeded 90,000 vehicles, and shown a strong breakthrough of 100,000 mark, many BYD sales said that "car buyers are endless."
For models, many people understand the high-quality product matrix of the BYD brand and recognize them. However, what we want to say today is the service level of terminal service stores, with high-product models, and there must be corresponding terminal services as support, which is the performance of a brand development.
First of all, "spoilers", BYD's Ocean Network 4S store image is comparable to a luxury brand, you can read books and watch movies in the store, and even play racing games! The service is extended by two hours, and the maintenance is completed within 40 minutes, and the maintenance can be done after work.
The "primacy effect" refers to the impression of the first impression formed by both parties to the subsequent interaction. For 4S stores, the façade image is the first impression, consumers often evaluate it according to the scale and decoration of the 4S store, so in luxury brands, store construction is the foundation of the service experience, and it is also the top priority.
BYD is well versed in this, and in the image design of the Ocean Network 4S store 1.0, it uses "Daystar" as the core design language. The day star is a particularly bright "morning star" that can be seen on the eastern horizon around dawn. It represents the direction and symbolizes that BYD Automobile has opened up a new path in development.
In terms of appearance design, there is a sense of simple and fashionable design of luxury brands, a large range of light gray aluminum-plastic panels plus transparent high-brightness floor-to-ceiling glass, just like a simple picture frame, the BYD model is displayed like a work of art, and "frame" the eyes of passers-by, focusing on this. The solid curtain wall is accented with a daystar element, complemented by blue trims inspired by sunny days.
Inside the store, there is a world map dotted with the Stars of Revelation. The layout of the car purchase line in the exhibition hall is reasonable, car buyers can see the car they like most quickly, and the after-sales rest area is divided into a reading area, a TV area and a technology experience area, which do not disturb each other.
Such a design layout is no less than some luxury brands, and the overall comfort and atmosphere. In the new Ocean Network 2.0 image in 2022, the family design of "Daystar" will continue, but it will become more simple and high-end, and the exhibition hall will be changed to the design of the shop, making the overall sense of the store better.
Today, the professor came to the largest and most standard Ocean Network 4S store in the South District - Yuhao Store, which covers an area of 5,000 square meters, and the high-quality service it shows is applauded, from entering the store door to leaving, from pre-sales to after-sales.
Before entering the store, the first is more than 40 parking spaces, which ensures that guests can "have a seat to park" when they arrive at the store, which is a small detail but a big experience. Then there is the exhibition hall of more than 1,000 square meters, which mainly displays a variety of new cars in the marine system, and users will not have the embarrassment of "crowding people" when they see the car, and there are more than 40 sales elites, who can serve every customer in an all-round way.
And there are also services such as door-to-door signing, many-to-one, free charging, etc., saving time and worry, excellent user experience, and contributing to vehicle transactions.
Buying a car is not a "hammer deal", and after-sales service is equally important. Therefore, it has a 2000 square meters maintenance workshop, 21 workstations and nearly 20 maintenance technical teams, which can quickly complete maintenance.
The customer rest area is equipped with a variety of snacks, drinks, but also equipped with reading area, movie area, table football, and even racing simulation game machine and other leisure and entertainment areas, the maintenance process is not boring and boring, and can be viewed in real time through the mobile phone terminal, the maintenance progress and status of the car.
For those customers who do not have time to shop, they can receive vehicle maintenance and repair through online channels, 4S stores 24 hours, and in the fast maintenance channel, vehicle maintenance can be completed within 40 minutes, saving a lot of time for car owners, which is generally only available to luxury brands.
In order to take care of those "office worker" customers, the store extends the opening hours to 20:30, you can arrive at the store after work, and pick up the car that night, and the "precious time" on the weekend is of course left to the family.
In addition, car owners can also use the "technician direct question" function in the BYD community to solve the problem of maintenance and maintenance, the owner communicates directly with the technology, the fastest way to solve the problem, the owner is more at ease in daily use, and the mobile phone is like an online technician.
The technical level of the technicians does not need to worry, among which the sincere sheet metal spray business, management team and maintenance technology are officially certified, and the use of environmentally friendly water-based paint, construction in accordance with the standard process flow, to the maximum extent to provide comparable to the quality of the original factory, and repair part of the lifelong warranty, which is from the confidence of strength.
"Today, such a service attitude is not OK", Hong Kong's public service advertisement makes many people still remember, although it is more than 10 years ago advertising, but it is still the case today, service has become a major boost to consumption. From the release of the new LOGO at the beginning of the year, to the successive listing of DM-i to e platform 3.0 technology, coupled with today's considerate and meticulous high-quality pre-sales and after-sales service, as well as user image shaping, by which sales have climbed steadily, proving that the solid route of "walking on two legs" of products + services is feasible, and the BYD brand is also all the way up, and there must be further development in the future.