On December 10, Gushengtang Holdings Limited was listed on the Hong Kong Stock Exchange, becoming the first stock of Chinese medicine services in China. In the open letter of listing, Tu Zhiliang, founder and chairman of Gushengtang, pointed out that the successful listing of Gushengtang in Hong Kong is only the first step of Chinese medicine to the world at the capital level.
Founded in Beijing in 2010, After more than 10 years of development, Gushengtang has become the largest grassroots TCM service chain group in China and the largest user of proprietary Chinese medicines and Chinese medicine tablets in China.
The listing of Gushengtang reflects the recognition and trust of the people, the market and the capital in traditional Chinese medicine. This is not only a matter for an enterprise, but also a matter worthy of the happiness of the Chinese medicine community, and it is worth thinking and learning from the entire Fujian Chinese medicine community and even the national Chinese medicine community.
"Conscientious medicine, assured medicine" makes patients trust in traditional Chinese medicine
Tu Zhiliang mentioned in an interview with the media that for patients, the company is not listed, and will not care; whether the doctor is good or not, the medicinal materials are not decent, and the service is good or not, which is fundamental.
If a patient wants to see a good doctor, he must first find a good doctor. Gushengtang has advantages in terms of expert resources. As of June 30, 2021, there are nearly 20,000 physicians practicing in Gushengtang Medical Service Network, many of whom are from national medical center cities such as Beijing, Shanghai, and Guangzhou; there are 4 Chinese medicine masters, nearly 8,000 chief physicians and deputy chief physicians and other well-known old Chinese medicine experts in the professional team.
At the same time, Gushengtang actively responded to the state's policy of encouraging cooperation among medical associations and multi-site practice of physicians, and invited senior experts from Guang'anmen Hospital of the Chinese Academy of Chinese Medical Sciences, Guangdong Provincial Hospital of Traditional Chinese Medicine, the First Affiliated Hospital of Guangzhou University of Traditional Chinese Medicine, yueyang Hospital of Integrated Traditional Chinese and Western Medicine affiliated to Shanghai University of Traditional Chinese Medicine and Longhua Hospital affiliated to Shanghai University of Traditional Chinese Medicine to sit in grass-roots clinics, not only covering a wide range of departments such as internal medicine, gynecology, hepatology, otolaryngology and other departments, but also jointly developing high-quality clinical specialties with public tertiary hospitals, such as oncology. Dermatology and spleen and stomach departments.
If you want to see a good doctor, in addition to having a good doctor, you also need to have good herbs. Gushengtang has always regarded the quality of medicinal materials as the lifeline of the enterprise, on the one hand, it has formed a vertical comprehensive supply chain with the upstream and downstream of the industry; on the other hand, it has established a perfect digital supply chain system with multiple quality inspections and irregular sampling of experts in traditional Chinese medicine appraisal, and realized the training of "conscience medicine, assured medicine".
In terms of store services, according to public data, Gushengtang received 87.2% and 97.1% praise in 2019 and 2020, respectively. More intuitively, nearly 30% of Gushengtang's new customers in 2020 are referred by existing customers through customer referrals; the quarterly customer return rate in 2021 is 68.2%. This set of data is enough to show that the patient's satisfaction with a medical institution is reflected, and it also witnesses the public's trust in traditional Chinese medicine.
In recent years, the state has introduced a number of measures to revitalize the development of traditional Chinese medicine, in the face of graded diagnosis and treatment, multi-point practice and other policies, Gushengtang allows the people to see the famous Chinese medicine and good Chinese medicine in large hospitals at the doorstep of their homes, which not only solves the problem of the last kilometer of the people's medical treatment, but also as a grass-roots Chinese medicine outpatient clinic, so that patients can enjoy a higher reimbursement ratio, effectively solve the problem of "difficult to see a doctor, expensive to see a doctor", and also improve the sense of gain and happiness of patients seeking medical treatment.
Tu Zhiliang said: "It is precisely because of the favorable time and place that Gushengtang has obtained 8.4 million cumulative customer visits almost without advertising and promotion, relying on word of mouth among patients, and has developed into the first share of TCM medical services." ”
The mutual achievements of strong brand enterprises and famous TCM artists
It has 4 masters of traditional Chinese medicine, more than 40 national-level famous old Chinese medicine doctors, more than 20 chairmen (vice chairmen) of national special committees, more than 60 provincial famous old Chinese medicine doctors and provincial society chairmen (vice chairmen), nearly 8,000 chief physicians and deputy chief physicians and other famous old Chinese medicine experts.
How does this "plane tree" of Gushengtang "attract the phoenix"?
The Upcoming Law of the People's Republic of China on Medical Doctors explicitly encourages physicians to regularly provide medical and health services to primary medical and health institutions. In recent years, as the largest grassroots Chinese medicine clinic in China, Gushengtang has reached official cooperation with a number of tertiary first-class hospitals and universities of traditional Chinese medicine, and famous doctors who choose to visit Gushengtang have a hint of mutual achievement and mutual protection.
Professor Cao Tianmei, a famous traditional Chinese medicine doctor in Guangdong Province and the former director of the Department of Traditional Chinese Medicine of shenzhen Second People's Hospital, has been sitting in Gushengtang for a long time, and she pointed out in an interview with the media, "Every doctor will have some unique medication habits, and cannot be bound by no medicine, and Gushengtang can give doctors the greatest convenience, that is, the varieties of medicinal materials, dosage forms, etc. are very complete, the quality of medicinal materials is guaranteed, and doctors can concentrate on clinical practice without distraction, and they can see doctors with peace of mind to do research." ”
For doctors, choosing a powerful medical institution to go to the doctor in an orderly manner can not only increase sunshine income, but also reduce the risk of medical accidents, but also meet the various pursuits of a doctor's career in traditional Chinese medicine: can focus on clinical practice, without chores; can bring excellent students to achieve the inheritance of the essence of traditional Chinese medicine; and can concentrate on collecting cases, conducting academic exchanges in traditional Chinese medicine, and constantly improving oneself. In addition, for young doctors, going to Gushengtang can follow the diagnosis of traditional Chinese medicine masters, national, provincial and municipal famous old Chinese medicine, which is an incomparably precious and rare learning opportunity.
For Gushengtang, driven by the concept of "chaining, collectivization, scale, branding, and internationalization", the platform also has a more prudent attitude when choosing doctors, and finally reached a cooperative relationship of mutual achievement and mutual protection between strong brand enterprises and TCM masters.
Accelerate the layout and help the development of Fujian's traditional Chinese medicine health industry
At present, Gushengtang Group has more than 40 branches across the country, covering 13 cities across the country. Over the next five years, it plans to open more than 200 stores nationwide.
It is understood that in the context of the rapid and good development of traditional Chinese medicine in Fuzhou, Gushengtang will follow the fuzhou traditional Chinese medicine development plan, plan to establish or acquire more than 3 traditional Chinese medicine diagnosis and treatment institutions in Fuzhou in three to five years, form cooperation with the top three hospitals and Fujian University of Traditional Chinese Medicine, plan to invest more than 100 million yuan, form a large-scale traditional Chinese medicine medical group in Fuzhou, and gradually form a well-known grass-roots traditional Chinese medicine brand with characteristics.
Internet medical care is an important direction of medical development, Gushengtang Fuzhou area medical institutions will be used as a carrier platform, give full play to their experience in grass-roots TCM operations and the platform resource advantages of top three hospitals and Fujian University of Traditional Chinese Medicine, cooperate to build Internet TCM hospitals, TCM big data centers, realize mobile TCM pavilions, big data operations, family doctors, TCM remote consultation and other solutions, and radiate the entire grassroots TCM chain network in Fuzhou.
At present, there are shortcomings in the development of traditional Chinese medicine in the community health service system in Fujian Province, and there is a lack of outstanding Chinese medicine physicians at the grass-roots level. Huang Xiaoyan, regional general manager of Gushengtang Fuzhou, introduced that in this regard, Gushengtang can send experts to various community health service centers, and at the same time provide high-quality Chinese medicine tablets to community health service centers to solve the problem of difficult medical treatment for traditional Chinese medicine in grass-roots communities.
In addition, Gushengtang will also rely on the advantages of the resource integration platform of famous TCM experts and the mature school-enterprise talent training cooperation model to actively build an important TCM talent cultivation base in Fuzhou and help the overall development of the TCM health industry in Fujian Province. (Deng Jianyun)