Recently, Nie Laichen, a non-hereditary heir of the clay sculpture in Niejiazhuang Village, Gaomi City, is busy painting and coloring a "mud tiger" that has long been fired, and near the Year of the Tiger, the "mud tiger" of the tiger element ushered in a booming year of sales, and the small mud tiger full of spirit is always in short supply. Nie Laichen's family has been making clay sculptures for generations, "Mud Tiger" is just one of the masterpieces, and now in the face of the diverse needs of different consumers, he has created a large number of different varieties of clay sculptures, and has developed into more than 200 kinds of works.
"The batch called Tiger that I am making now is a 16cm boutique called Tiger, which is customized by Qufu customers, a total of 400." Soon to the Year of the Tiger, mud called tiger in the market in short supply, on this type of tiger, in previous years about can produce more than 3,000, this year's orders will be more, this breed can also ensure more than 30,000 income. Nie Laichen, a non-hereditary heir of the clay sculpture in Gaomi City, said.
Nie Laichen was able to spare no effort to make "mud called tigers" and get a considerable income, thanks to the support of the local government. Gaomi City invested 20 million yuan to build a high-density clay sculpture industrial park in Niejiazhuang, with a number of functional areas such as the high-density clay sculpture culture and art museum, the industry-university-research practice base, and the clay sculpture association studio, and the industrial park magnified the carrier advantage and brand effect, injecting a "strong needle" into the intangible cultural industry of clay sculpture.
Nie Chuanshu, secretary and director of the party branch and director of Niejiazhuang Village in Gaomi City, introduced that their village explored the "party branch + cooperative + industry association" model, continued to strengthen the village-level collective economy, and was successfully selected as a famous cultural and ecological village in Shandong Province in October this year. The Niejiazhuang Clay Sculpture Cooperative, which was established, mainly engaged in the production, wholesale and retail of clay sculpture products, can process more than 5,000 "mud tigers" every month. At the same time, the Gaomi Clay Sculpture Association was established, absorbing 7 enterprises as members, and implementing the "five unifications" of raw material supply, technical guidance, quality standards, publicity and promotion and sales channels to comprehensively enhance the income of villagers.
With the "main backbone", the high-density clay sculpture industry has stepped out of the road of regularization and large-scale development, and the prosperity scene of "Niejiazhuang, facing the south gate, and every household pinching mud people" has reappeared today. Today, there are more than 50 villagers in the village engaged in clay sculpture, an intangible cultural heritage industry, with an average annual income of about 80,000 yuan per household. Scattered clay sculpture artists also have "mother's family", which can better hug the group for warmth, thus promoting the rise of the intangible cultural heritage industry. Nowadays, walking into Niejiazhuang Village, there are "little tigers" everywhere, and small mud bumps have become works of art in the hands of artists, creating this beautiful countryside. "It's really planted plane trees, attracted a lot of outsiders to visit us, brought more customers, the income has doubled compared to previous years, with the support of the government, the future of our industry I think will be better." As a folk artist, I want to make more exquisite and more high-quality works to repay the platform that the government has created for us. Nie Laichen said.
Relying on the profound intangible cultural heritage, Gaomi City has made every effort to promote the creative transformation and innovative development of folk culture in accordance with the theory of "promoting intangible cultural heritage, developing a beautiful economy, and boosting rural revitalization". Let the traditional skills continue in the inheritance and innovate in the development, and the industrialization of intangible cultural heritage has strongly promoted the revitalization of the countryside and deduced the cultural revitalization road from "inheritance" to "getting rich" at the fingertips.
"We organized a series of activities with the theme of 'Tiger'. Hold mud tiger research and judgment seminars, encourage and support non-genetic inheritors to carry out fine creation, focus on promoting the development of 'mud tiger' cultural creativity, hold an exhibition of clay sculpture innovation and creation in the Year of the Tiger, and concentrate on promoting the upgrading and construction of Niejiazhuang clay sculpture industrial park, so as to promote the prosperity of the intangible cultural heritage industry to promote the villagers' income. Yu Yan, director of the Humanities Research Office of the Gaomi Municipal Bureau of Culture and Tourism, said. (Dazhong Newspaper, Dazhong Daily client reporter Du Zhenqiang, correspondent Liu Yang, Xu Zhenyu, reported)