On October 22, 2021, Xu Jiayin announced that Evergrande will transform the new energy automobile industry within 10 years, and at the moment when it is deeply involved in the liquidity crisis and the car manufacturing is highly questioned, Evergrande continues to buy, buy and buy the road to building cars, which is a big gamble!
On October 22, at the special meeting of Evergrande Group on the resumption of work and production, Xu Jiayin, chairman of the board of directors of Evergrande, announced evergrande's three major strategies for resolving risks and self-help:
First, unswervingly and go all out to achieve the resumption of work and production;
The second is to fully implement the sales of existing buildings and significantly reduce the scale of real estate development and construction;
The third is to realize the transformation from the real estate industry to the new energy automobile industry within 10 years.
On November 12, 2019, Evergrande New Energy Vehicle Global Strategic Partnership Summit was held in Guangzhou, Xu Jiayin announced the road of "buying, buying, combining, encircling, big, and good" and heroically set the goal of becoming the world's largest and strongest new energy automobile group within 3 to 5 years.
In recent years, Evergrande has invested a total of 47.4 billion yuan in buying, buying and building cars, but it has become a heavy financial burden for Evergrande.
Since the beginning of this year, Evergrande's debt crisis has intensified, with overdue commercial tickets, downgraded ratings, explosive wealth, plummeting stock prices, and real estate suspensions, and Evergrande, which has a lot of money, has begun to panic about lack of money!
In order to boost market confidence, on October 11, Liu Yongzhuo, president of Evergrande Automobile, shouted out the bold words of "three months of hard work, the first car of Hengchi in Tianjin factory off the production line", but it was only three seconds, and two days later, the news of the shutdown of the Tianjin factory was reported, which was really a chicken feather!
At the moment of being panicked by the lack of money, Evergrande continues to buy, buy and buy the road to build a car, which can be called "the belt is gradually widening and there is no regret"!
Xu Jiayin has never lacked boldness, Evergrande has never lacked radicalism, Evergrande is firmly transformed from a housing enterprise to a car company, which is not only a gamble on the future and destiny, but also the last blow to survival!
First, the golden age of real estate has come to an end, and Evergrande urgently needs to open up new profit growth points. Under the "three red lines", the days of housing enterprises are very uncomfortable, "housing is not speculation" is serious, the golden age of real estate has officially come to an end, from Evergrande's announcement of a significant reduction in the scale of real estate development and construction, it is not difficult to see that Evergrande has felt the sunset of real estate, and it is difficult to make money in real estate Evergrande urgently needs to open up new profit growth points.
Second, the road to diversification is a chicken feather, and there is no better choice than to build a car. Ren Zeping, former chief economist of Evergrande, attributed Evergrande's crisis to blindly opening diversification, on the road of diversification, Evergrande did stage a play what not to do, Evergrande Ice Fountain Blood Loss, Evergrande Cinema Shutdown, Evergrande Wealth Explosion, and new energy vehicles are a sunrise industry with a trillion market scale, and Evergrande, which is in a desperate situation, can only seek a way to survive in building cars.
There is a news worth noting, recently, 140 imported Toyota hydrogen energy vehicle Mirai in Dalian customs clearance, will serve the Beijing Winter Olympics, indicating that hydrogen energy vehicles have been officially recognized, compared to electric vehicles charging is a few hours, hydrogen energy vehicles only need 3 minutes to hydrogen refueling, the advantages are obvious, before, Toyota has a high-profile announcement that hydrogen energy is the future!
The Olympic Games have always been the "warm-up performance" of new technologies, just as electric vehicles debuted at the 2008 Beijing Olympic Games, and the appearance of hydrogen energy vehicles at the Winter Olympics may open a new direction for the development of new energy!
On the road to car building, Evergrande is currently investing in the field of electric vehicles, if the future road of new energy is really hydrogen energy, for Evergrande may be a heavy test, compared to electric energy, hydrogen energy has more difficult to break through the technical barriers, Japanese car companies have built a complete moat, the reason why Tesla power electric vehicles, is because "technology is not as good as people" and open another track, for Evergrande, which seriously lacks experience in car building, if the future hydrogen energy track is absolutely no less than a hard battle in Changjin Lake!