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Toyota plans to attack pure electricity in a big way, and Lexus will become a pure electric brand

Recently, Toyota Motor announced its latest electrification strategy, for all-electric, hybrid and fuel cell electrification models, the company will invest a total of 8 trillion yen (equivalent to 448 billion yuan) by 2030 for technology research and development and equipment investment.

Toyota President Akio Toyoda hosted a press conference in Tokyo, where the technology focus will be pure electric, and 4 trillion yen (equivalent to 224 billion yuan) will be used in the field of pure electric power.

Toyota plans to attack pure electricity in a big way, and Lexus will become a pure electric brand

According to Toyota's latest plan, the company's sales of new all-electric vehicles will be significantly increased to 3.5 million units per year by 2030. This figure is an increase of 1.5 million units worldwide (including fuel cell models) from the 2 million vehicles set in May this year.

In recent years, Toyota has invested more than 1 trillion yen (56 billion yuan) in research and development and equipment investment.

According to the latest cumulative investment, Toyota will invest more than 2 trillion yen (equivalent to 112 billion yuan) in research and development and equipment every year, of which about half will be used for electrification transformation.

Toyota plans to attack pure electricity in a big way, and Lexus will become a pure electric brand

Akio Toyoda specifically mentioned the surge in demand for pure electric models around the world, and Toyota plans to launch a total of 30 new pure electric vehicles by 2030.

Regarding the product layout of Toyota's high-end brand Lexus, Akio Toyoda revealed that the brand will achieve 100% coverage of pure electric sales in Europe, North America and China in 2035.

In this way, in the future, Lexus will be completely transformed into a pure electric brand.

It is worth mentioning that of the 400 million yen investment in the 2030 switch to pure electric power, the investment in the battery field is classified as 2 trillion yen, which is 0.5 trillion yen higher than the 1.5 trillion yen announced in September this year.

Tatsuro Ueda, chairman and general manager of Toyota China, said that at present, Toyota's bZ pure electric series models have planned 7 models, of which 5 will be introduced into the Chinese market in the future. In terms of pure electric segments, by 2025, Toyota and Lexus will have 10 new cars in China.

From the current information, Toyota, which originally "bet" on hydrogen power, finally chose to keep up with the mainstream direction of the global automotive industry and turned to electrification after the hydrogen fuel cell was not accepted by the mainstream. It is hoped that Toyota, which started early in the electrification of automobiles, can catch up with a wave of "good sets" when it is "turning" in a big way today.

Xiaoxiang Morning News reporter Hu Xiong synthesized

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