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The scene of the 2021 Southern Premium Best Partner Symposium.

Nandu News On December 10, the 2021 Southern Excellent Best Partner Symposium was held in the Shenzhen Branch of Nanfang Newspaper Media Group. Representatives of excellent suppliers of Southern Premium from all over the country gathered in Shenzhen to enhance mutual understanding through offline exchange opportunities and discuss how to rely on the superior resources of Southern Premium to help provide a "Shenzhen model" of rural revitalization and consumption support.

According to the product quality, service level, cooperation scale and other standards of hundreds of suppliers, The 30 best partners of the Southern Excellent Products were finally selected, and due to the impact of the epidemic, some suppliers could not come to the scene, and a total of 21 suppliers participated in the symposium.

Multiple businesses go hand in hand

The person in charge of the Shenzhen Branch of the Southern Press Media Group and the Shenzhen Information Department said that for many years, Shenzhen has taken on the role of a special zone to promote help and cooperation. From poverty alleviation to rural revitalization, in addition to providing users with a large number of original news, authoritative information and in-depth analysis on Shenzhen's help and cooperation, the Shenzhen Branch of Southern Press Media Group has also launched innovative and integrated products and live broadcasts to help farmers with the joint construction channel as the front. Among them, the Southern + Lianping Chickpea live broadcast sold nearly 100,000 kilograms of products at a time, which not only launched the product brand, but also effectively increased the sales of local products.

"In the process of promoting the implementation of the strategy of serving rural revitalization, The Southern Press Media Group integrated its resource advantages and worked hard to create the 'Southern Excellent Products' media e-commerce platform." Zheng Weiyan, deputy general manager of Guangdong Southern Media Distribution and Logistics Co., Ltd., introduced that Nanfang Excellent Products traces the source of products, selects natural green foods and high-quality products in production areas with geographical advantages, starts from Guangzhou and Shenzhen, and creates a service platform for people who pursue high-quality life to consume with confidence.

Zheng Weiyan also introduced for the best partners of Southern Premium that "community group buying", "unit regular welfare group purchase", "consumption support" and "gradually involved in the distribution of ingredients" will be the development direction of Southern Premium in Shenzhen next year. "It can be said that the development of Nanfang Premium in Shenzhen next year will be a year of multiple businesses going hand in hand and promising, which is worth waiting and seeing." Zheng Weiyan said.

Six dimensions of platform advantages

It is understood that as of now, Nanfang Premium has 1,000 community groups in Shenzhen, nearly 200,000 online fans, and has carried out consumer assistance and welfare procurement cooperation with more than 600 Customers of Shenzhen Party and Government Organs, Enterprises and Institutions offline, and has also joined hands with more than 100 suppliers to carry out consumer assistance and welfare procurement cooperation.

Wang Yongdong, general manager of Shenzhen Branch of Southern Media Distribution and Logistics Co., Ltd., explained in detail the platform advantages of Southern Premium products to outstanding supplier representatives from six dimensions: brand influence, supply chain system, product sales channels, product quality inspection mechanism, precision marketing and service guarantee system.

Wang Yongdong introduced that in response to the call of the state for accurate poverty alleviation and rural revitalization, Nanfang Excellent Products has continuously innovated sales methods, cooperated deeply with agricultural cooperatives and growers, used Internet data, exerted the humanistic empowerment of the newspaper media, and while telling the story of rural green mountains and green aquatic products, it also built a production and marketing docking platform, established a long-term and effective supply chain mechanism, and helped the sales of agricultural products to embark on a sustainable development path.

It is understood that Nanfang Premium was designated as an official consumer assistance operation enterprise by the Guangdong Provincial Federation of Trade Unions and the Guangdong Provincial Rural Revitalization Bureau in May this year, and was awarded the title of "Consumer Assistance and Love Unit" by the Shenzhen Rural Revitalization and Collaboration Exchange Bureau in September.

As the best partner representative, Liu Yuanming, general manager of Guangdong Jinsannong E-commerce Co., Ltd. from Heyuan, Guangdong, expressed his gratitude to Nanfang Youpin at the meeting, "Nanfang Youpin mobilized the enthusiasm of Longchuan farmers in Heyuan, brought income to farmers, and provided a broad market for Longchuan agricultural products." ”

All parties win-win and share empathy. Consolidate and expand the results of poverty alleviation, help the implementation of the rural revitalization strategy with the pioneering model, and promote the development of agricultural modernization with deep-level innovation, Shenzhen will provide more special zone models for the development of the whole country and the province.

Contributed by Nanfang Daily