Zheng Yuanjie's "Fairy Tale King" was discontinued, and this year's December magazine became its masterpiece.
"Fairy Tale King" December 2021 issue (Source: Zheng Yuanjie Weibo)
In China's children's publishing market, "The Fairy Tale King" itself is a "fairy tale" that is difficult to reproduce - it was founded in 1985 and has published 495 issues so far, with a total print run of more than 200 million copies, each story independently written by Zheng Yuanjie.
Zheng Yuanjie explained the reason for the suspension:
"I want to say sorry to the millions of readers and friends who have supported the monthly magazine "Fairy Tale King" for 36 years, sorry that I am 66 years old and have limited energy, and I can only devote all my energy to fighting with the 7197328 Pipilu trademark, the 8229932 Fairy Tale King trademark, and the 5423972 Shuk trademark by stopping writing the monthly "Fairy Tale King" monthly magazine."
This children's publication, which accompanied the generations from the post-70s to the post-10s, came to an end. Readers have expressed their regrets, "I have been reading your "Fairy Tale King" for more than eight years, and now I have become the spiritual food of my son, and I feel deep regret. ”
Zheng Yuanjie:
Written for more than 40 years
I have been defending my rights for 30 years
As the king of fairy tales, Zheng Yuanjie's fairy tale characters and book titles have a wide influence.
When it comes to the trademark brands related to it, it is natural to think of Zheng Yuanjie.
As a result, for many years, Zheng Yuanjie has been persecuted by bad faith preemptive registration of trademarks and trade names, and the number of malicious preemptive registrations has reached more than 1,000. Among these thousands of infringements, on average, a lawsuit will take 3 years. Even, some have been playing for 14 years.
It took 14 years to invalidate the no. 3302660 Pipilu trademark that "Zhengzhou Pipilu Western Restaurant" preemptively registered in bad faith.
The three trademarks of The 7197328 Pipilu Trademark, the 8229932 Fairy Tale King Trademark, and the 5423972 Shuk Trademark have been used for 32 years and have not been successfully defended. Until now, there are still 672 trademarks that have not been successfully protected.
It can be said that in Zheng Yuanjie's more than 40 years of writing career, he has spent 30 years taking into account rights protection. In order to concentrate on defending his rights, he decided to suspend the writing of the monthly magazine "Fairy Tale King" from January 2022.
Zheng Yuanjie once said: "No writer is as large as me, facing such a large-scale book piracy, especially trademarks and trade names." In order to defend her rights, Zheng Yuanjie went from being a writer to an expert in rights protection who turned her back on the Trademark Law.
"Fairy Tale King" was written by one person for 36 years
On the 20th anniversary of the founding of "Fairy Tale King", a commemorative album was published. On the title page, Zheng Yuanjie wrote four big characters of "personality".
"I have what I have today, which is entirely due to character. My personality is not good, my heart is not open-minded, and I will repay my eyes. But without this, at least "Fairy Tale King" would not have been written alone for 36 years. ”
On May 30, 1978, his fairy tale debut, Gecko and Bat, was confirmed for inclusion in the children's journal Sunflower, and the editor returned a handwritten letter affirming that his ideals of writing for children were remarkable. Zheng Yuanjie set this day as the starting point for his children's literature creation.
Zheng Yuanjie, who worked tirelessly, quickly became famous, and almost all of his works were published in famous children's publications across the country. Some magazines sold 100,000 copies because of their popularity.
But then he discovered a problem, that is, in that era of a thousand words and two dollars, his income would not rise because of magazine sales, and his payment was not proportional to his income.
In 1985, under the introduction of a reader, he contacted the Youth League Committee of Shanxi Province and ran his own children's publication, which later became "Fairy Tale King". At that time, he proposed royalties instead of royalties, which was a precedent at the time.
Three years later, the monthly sales of "Fairy Tale King" exceeded one million.
The text of "Fairy Tale King" accounts for a very high proportion, for a long time the picture-text ratio is more than 9:1, and all the stories are completed by Zheng Yuanjie, and the intensity of work can be imagined.
Memories of generations
The suspension of "Fairy Tale King" made readers very sorry, and some people lamented: Shuk Beta, Pippiru, Rubik's Cube Mansion, is the memory of childhood ah...
"I began to watch your Fairy Tale King for more than eight years, and now I have become my son's spiritual food, and I feel deep regret."
A netizen said that he thought that there would be this day, but when this day really came, he still felt unreal. Along with it, there was also the juvenile period around 2000.
Zheng Yuanjie's fairy tale is a childhood that generations cannot avoid.
From "The Legend of Shuk Beta", "Roque the Great Bad Wolf", "Pentium Money Detector" to "Rubik's Cube Mansion", Zheng Yuanjie has created a large number of classic fairy tales.
Zheng Yuanjie's stories are integrated into many of his thinking and unique educational concepts, and these characters are also the epitome of Zheng Yuanjie, who does not obey authority, does not flattery and snobbery, and often does not fit in with traditional concepts, becoming the brand of the times with a wonderful painting style.
Adults who grew up watching his works will continue to see him as a life mentor, asking him all kinds of questions on Weibo, their work, emotional difficulties, confusion about the future, and how to educate their next generation.
Over the years, Zheng Yuanjie has not stopped writing. A total of 5 million words have been written in several years and have not yet been published. According to his plan, 13 unpublished novels, including "The Enemy", will be published 100 years after his death.
At the end of this year,
Although "Fairy Tale King" is painted with a rest,
But Zheng Yuanjie's story will continue.
Stop publishing without stopping writing,
I wish Teacher Zheng forever young!