In recent years, with the popularization and deepening of the concept of "healthy life", parents' attention to healthy parenting has gradually increased. In the face of a variety of baby supplies on the market, how to scientifically select has become a problem for parents. At the same time, the baby as the center of gravity of the family, just like the "red man" exposed under the flash of the lens, every move is much concerned, the skin is slightly uncomfortable and red, which will make parents feel worried.
The cotton era combines parenting insights and choice pain points of parents, on the occasion of "Double Twelve" in 2021, the newly launched "Baby Does Not Want to Be Red" theme TVC, through the surreal approach - the baby's magic "accusation" in the photography exhibition, expresses that compared to becoming a "red person" who has attracted the attention of parents, the baby needs more gentle care and health care that does not make the skin red. TVC delivers the concept of "100% pure cotton, healthy skin will not be red" in the cotton era, and the health of the baby's skin is preferred by science popularization - 100% pure cotton cotton soft towels and cotton wipes, responding to the real skin needs of the baby.
100% pure cotton health concept, to meet the baby's real needs
According to the "Study on The Metabolism Simulation and Environmental Impact Assessment of Wet Wipes" and the test report of a third-party institution, 90% of the wet wipes on the market contain chemical fibers, and most of the soft wipes are chemically synthesized. These non-cotton products contain chemicals that can easily irritate the skin and are one of the sources of redness in your baby's skin. Every baby deserves more natural health care, and other products on the market, cotton era baby ultra-soft cotton soft towel and cotton baby wipes always adhere to the use of 100% pure cotton, the use of cotton spunlace non-woven fabric process, through environmentally friendly physical processing, to eliminate harmful chemical additives, so that the product to maintain the flexibility and comfort of cotton itself, in the sense of use at the same time, more healthy and safe.
Baby skin thickness is only one-third of that of adults, in order to better protect the fragile primary muscles, the cotton era for the baby's easy to dry, rash sensitive skin, specializing in baby ultra-soft cotton soft towel, the product adds natural emollient factors, for each wipe to bring skin-friendly zero irritation experience, so that the baby's skin is really away from friction redness. Cotton era baby wipes, the added water using EDI water treatment technology after 7 layers of filtration, is currently the industry's high-level purified water, and ensure that the pH is close to the baby skin itself, and finally after a strict sterilization process, to the baby to use more securely.
Adhere to strict quality and practice sustainable development
Relying on the parent company's 30 years of stable medical production experience and its own modern high-standard production and quality inspection system, the cotton era has been demanding every product with high standards and bringing cotton products with a higher safety level into daily life; at the same time, adhering to the renewable, degradable and sustainable 100% natural cotton as the core raw material, while ensuring health and comfort, hoping to contribute to the sustainable development of the earth through the environmental protection characteristics of cotton and cotton products.
The healthy skin-friendly experience of 100% cotton and high-quality and high-standard cotton products are not only a commitment to the healthy growth of the baby, but also a practice for a sustainable future. With innovation and continuous deepening of the maternal and infant market, the cotton era and Chinese parents walk hand in hand to grow and progress together on the road of healthy parenting.