Disney is on the hot search again! On the afternoon of December 14, "The price of Lingna Belle dolls is too outrageous" quickly jumped to the first place in Weibo's hot search.
Recently, Disney's "2021 Duffy and Friends Christmas Series Merchandise" reservation channel was difficult to brush out of the page for a long time after opening. In the surrounding area of this series, the most popular is the "top female star" Ling Na Belle, who debuted in September this year.
Genuine peripheral is difficult to find, Ling Na Belle's purchasing is rampant, a doll with an original price of 219 yuan was once speculated to more than 1,000 yuan, and the Christmas limited peripheral has been fried to more than 3,000 yuan on platforms such as idle fish.
Genuine dolls fried to 3000 a piece
On December 10, Shanghai Disney Resort announced that the reservation channel for the "2021 Duffy and Friends Christmas Series Merchandise" and "Regular Linga Belle Plush Toys", which were originally postponed, will begin at 20:00 on December 12. Among them, three products, "Regular Lingna Belle Plush Toys", "2021 Christmas Series Lingna Belle Plush Toys" and "2021 Christmas Series Lingna Belle Plush Toy Key Rings", are sold online reservation + offline purchase.
According to Beiqing Network, within two hours after the opening of the reservation channel on December 12, there were scalpers or consumers who "transferred" reservation qualifications on platforms such as Idle Fish. These "lucky ones" who have grabbed the reservation qualification will hang up the dolls at a high price, and some people even bluntly say that "private chat with the price, the high price will get". There are also people who directly mark the price, the three products that are limited to sale, the price of the conventional version has been speculated to 1000-2000 yuan, the price of the Christmas model is 1500-3000 yuan, and the keychain has also been speculated to 800-1500 yuan.
Because the official pricing of this batch of dolls has not yet been announced, there are also scalpers who post that the final transaction price is a "transfer fee" ranging from +1000-2500 yuan for the product. Some scalpers told reporters that according to Disney's pricing of limited products in previous years, the price of Christmas dolls this year should be 200-400 yuan, and the price of keychains should not exceed 150 yuan. In other words, consumers who have not grabbed the reservation qualification need to buy at a price of 8-10 times the original price.
Piracy is rampant and difficult to distinguish between true and false
Although scalpers are extremely highly priced, it is difficult to guarantee their authenticity. According to Xiaoxiang Morning News, the reporter consulted a scalper who priced the Christmas payment at 1800 yuan and asked the other party to provide the qualification certificate of the appointment, but the other party could not provide it for a long time.
Image source: Social media screenshot
The reporter also met a consumer on the Internet, who told reporters that the Lingna Belle that he spent more than 500 yuan on idle fish was a fake. "Now the fake is very realistic, the feel and shape can be said to be no different from the genuine version, I didn't see it when I first got it." The netizen said. Later, she inadvertently noticed that the flowers on the heads of the genuine dolls posted by other netizens were wrinkled, while her one did not. Subsequently, she went to search for relevant strategies for comparison, and only in a few details did she determine that she was a fake.
On platforms such as Weibo and Xiaohongshu, some netizens have even begun to distinguish between true and false for a fee, and the business is quite "booming", and many netizens who buy dolls from daigou and scalpers ask them to identify. "If it is less than 230 yuan to buy, do not identify again, 99% is fake, the genuine doll will cost 219 yuan, how can the scalper be so kind to only earn a dozen yuan." The reporter consulted an identified netizen as a buyer, who asked the purchase price at the beginning and said.
Of course, there are also many people who do not care about the truth or falsehood. On Taobao, Lingna Belle, which costs tens of yuan and more than 100 yuan, sells well, and some stores sell more than 1,000 orders a month. Some consumers said in the product review area: "Dolls are just happy to watch, there is no need to spend so much money to buy genuine products." ”
The surrounding industries have risen with the trend
The popularity of Lingna Belle has also led to the development of peripheral goods.
According to Xiaoxiang Morning Post, in the purchasing post of Idle Fish, there is a high-frequency word "face selection". The so-called "face selection" is similar to the appearance of pets that people choose when they buy pets. The reporter learned that because the dolls are stuffed with plush cotton, even Disney can't guarantee that each doll is exactly the same. "Some have a rounder face, some have a bigger nose, and you can see the buyer's preferences and pick some better when buying." A scalper said.
Because the face shape of the genuine doll can not guarantee "perfect", so there are many people who look at the business opportunity, to provide consumers with "baby change" services, baby change includes face change (adjust the facial features, face shape, etc.), change the small body (the large doll is reduced), change the color (the whole color of the doll is modified), add skeleton and magnet (can pose) and other projects, through these projects, the doll can have a smiling face, tongue spit face, grievance face and other expressions and various postures. The price of the baby is based on the project, ranging from tens of yuan to hundreds of yuan.
In addition, the baby clothes industry is also booming. Handmade Lady Sweet introduced to reporters that she is now mainly making clothes for Lingna Belle dolls, her most popular work is a small skirt priced at 299 yuan, since its launch in November has made more than a dozen, she can also customize clothing according to customer needs, the price ranges from 500-1000 yuan.
"For Lingna Belle's 'mother powder', Lingna Belle is not just a mascot placed at the head of the bed, everyone will be very careful to raise her, buy her clothes and shoes accessories, dress up beautifully, and change her style regularly." Sweet said. "Lingna Belle is not only not cheap to buy now, but it is also really burning money to raise."
Source: Daily Economic News Comprehensive Beiqing Network, Xiaoxiang Morning News, Public Information, etc