China Consumer Daily reported (reporter Wu Bofeng) in the face of the recent large price fluctuations in the new energy vehicle market, many consumers are difficult to accept for a while, they all hope to buy an order in an "unpriced" state to avoid the resulting increase in car purchase costs.
The "China Consumer Daily" reporter found that today, this seemingly impossible task is only a problem that can be solved by spending money in front of the almighty "scalper". It is reported that some people can easily earn tens of thousands of yuan of benefit fees per order by selling new car orders in the "unpriced" state. Because the market is too hot, there is even a new term: the transfer fee.
New car orders became the market hard currency
"The transfer of the unpaid order of Tesla Model Y means that you can buy the model at a price of 276,000 yuan, which is 40,900 yuan cheaper than the official website, and now you can buy it is really earned." On a second-hand Internet trading platform, a Chongqing netizen released a new car order transaction information, which aroused widespread concern among consumers. Behind the product descriptions of just a few crosses, there are many consumers who want to buy a car in the message area.
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In fact, this is just the tip of the iceberg of private new car deals in the market. The reporter of China Consumer Daily found in the second-hand trading platform that transfer words such as "matching vehicles at any time", "no need to wait much" and "the fastest week to pick up the car" can be seen everywhere, and for people who are in a hurry to buy a car, a new car order in the state of "no price increase" is quite tempting.
In this regard, consumer Wang Ruolin sighed to the "China Consumer Daily" reporter: "After the price increase, Fang knows the value of the new car order that has not been increased. ”
Since the beginning of this year, automobile companies have raised the price of new energy vehicle products, superimposed on the decline in new energy vehicle subsidy policies and the weakening of preferential treatment of car companies, so that consumers feel the taste of rising prices of new energy vehicles.
The "China Consumer Daily" reporter found that at present, most car companies have raised the price of their new energy models. For example, Tesla's three price increases in 8 days, BYD's more than 10 models of the price increase and other news flooded the car market.
As a major manufacturer of power batteries, Zhang Feng, senior vice president of Fu Neng Technology, said in an interview with the China Consumer Daily reporter that with the easing of the market environment in the second half of this year, the shortage of raw materials at the beginning of next year may change. However, there are many factors that constitute the price of new energy vehicle products, and the overall price of new energy vehicles will be reduced at the earliest until 2023.
Chen Shihua, deputy secretary-general of the China Association of Automobile Manufacturers, also said in an interview with the China Consumer Daily reporter that due to the wide spread of raw materials, it is unlikely that the price of new energy vehicles will fall significantly in a short period of time. Considering the particularity of the market environment, it is not excluded that the price of new energy vehicles may rise further.
The "China Consumer Daily" reporter found that the more uncertain the price of new energy vehicle products, the greater the probability of appreciation of new car orders. Therefore, before the new energy vehicle market fails to return to normal, new car orders in the "unpriced" state are particularly sought after by the market.
Unexpectedly, the price increase of new energy vehicles that affect the car purchase plans of many consumers has become an opportunity for profits in the eyes of "scalpers". A "scalper" who resold the order of the vehicle told the "China Consumer Daily" reporter: "It doesn't matter if you don't buy, anyway, the current market is not worried about selling at all, and the price has no room for negotiation." ”
It is difficult for consumers to buy a car at a low price
"I never thought that behind the collective price increase of new energy vehicles, the transaction behind the gray area that was originally wandering became the biggest winner of this product price increase." Cai Xudong, a consumer who is more familiar with the situation of the car market in recent times, told the "China Consumer Daily" reporter that in the whole consultation process, a number of "scalpers" said that "having orders is the biggest resource", and showed up "muscles" in front of consumers who were waiting to buy a car. Cai Xudong said that these "scalpers" have completely captured the psychology of consumers who want to buy vehicles with preferential prices.
Wu Bofeng/Photo
It is understood that at present, the transfer fee of "new car orders without price increase" generally starts at 10,000 yuan. "China Consumer Daily" reporter learned in the conversation with netizens "Ah Oven" that the price of the 2022 Model 3 model transferred by it was 235,900 yuan, and in the case of guaranteeing that it could be settled, it would cost at least 30,000 yuan to buy this order, and not including the deposit fee, he agreed to transfer.
It is reported that the current model 3 model market price of 291,000 yuan, if consumers choose this method to buy a car, after subtracting the 30,000 yuan transfer fee to the seller, the actual discount is 25,100 yuan, the preferential margin is lower than the price given to the "scalper".
In fact, the transfer fee is often determined according to the popularity of the model and the market pricing. In general, models with higher market prices are cheaper because of a smaller audience. For example, the netizen "Hello fat! "The Model Y sold did not increase the price of the order, due to the higher price of the product, the market price discount of nearly 40,000 yuan, it said that only need to pay 13,000 yuan of transfer fee to be completed."
Cui Dongshu, secretary general of the National Passenger Vehicle Market Information Joint Association, told the China Consumer Daily reporter that the price increase of new energy vehicles is mainly due to the adjustment of the overall market supply chain environment. The rising cost is not put into the pocket of the car company, mainly to bear the cost of rising raw material prices. The difference is that the pricing of unpriced orders in the market is not regular, and it is completely determined by the seller's own psychological price. "Traders who sell orders are in line with the principle that as long as the market price is lower than the current market price, the order in their hands will be attractive, even if it is only 10,000 yuan, it is still a big discount for consumers who want to buy a car, so they will use most of the price difference space as a 'benefit fee'." Cui Dongshu said.
Setting rules is the key to eradicating chaos
In fact, in the field of automobile sales, the phenomenon of "scalpers" has a long history. The more popular models are sold in the market or when there is a rush to buy for special reasons, the more active the performance of "scalpers" is.
Not long ago, when investigating the Great Wall Motor Tank 300, a reporter from China Consumer Daily found that some Great Wall Motors 4S stores in Beijing tacitly agreed to consumers' private transaction orders. It is the acquiescence from car companies and car dealers that gives the car "scalper" market living space.
According to the reporter's understanding, in order to curb the "scalper" phenomenon and respond to the concerns of the consumer market, automobile companies are also "making moves".
Recently, Tesla launched the "No Resale Commitment Letter", which mentions: one or more cumulative orders to purchase multiple Tesla vehicles owners need to sign this commitment letter, promising to pick up the car within 365 days (subject to the first invoice date), will not transfer any vehicle to any third party transfer or actual transfer, in violation of the commitment within 7 days according to the amount of 20% of the opening fare of each defaulted vehicle to pay liquidated damages, otherwise Tesla has the right to restrict the default vehicle binding account change and supercharging and other services.
The head of Tesla's public relations department told the China Consumer Daily reporter that the rule is mainly aimed at people who buy multiple cars at one time or a year, and have no impact on regular consumers.
Xiaopeng Automobile carries out real-name identification of product orders, and must verify the identity information before signing the contract, and then enter the delivery process. Xiaopeng Automobile said that if a customer cancels the reservation for personal reasons, the vehicle order will be re-integrated into the unified management, and there is no possibility of private second-hand order resale.
NIO implements the real-name system of orders and does not support private transfers. If the car buyer is questioned as a transfer order, it may not be able to become the first owner of the car, and the buyer will not be able to enjoy the after-sales protection rights and interests such as maintenance and charging provided by the official oem only for the first owner.
Cui Dongshu said that as long as car companies and dealers pay attention to such phenomena and formulate more perfect rules for the purchase of new cars, "scalpers" will have no living space.