At the end of the year, even melons are rushing KPIs. Before December was over, I knew half as fewer male celebrities. The risk of collapse of the real idol is too high, while the virtual IP image is not, it will never grow old, and it will always emit light.
Being with your favorite virtual IP is like living in a sterile aesthetic refuge, where there is no three-dimensional uncertainty, where even freckles are cute.
If your wallet is okay, you can immerse yourself day and night in a dream bubble of logical self-consistency and healing warmth. Even if you are accidentally provoked, you will become the fault of the "two-legged monster" in the middle of the turn.
We selected 10 virtual IPs with super ability of circle fans, planned the "2021 Sterile Idol Report", tried to go deep into the IP circle, and explored how those "never collapsed" IP can give people a new universe.
Less than 3 months after her debut, Ling Na Belle has ranked among the top of the internal entertainment.
Lingna Belle is the new IP of Disney's Duffy family, and did not have a work before her debut. With cute and heart-warming gestures and no physical performances, she successfully captured a group of "cloud mothers" in fragmented messages. Because Shanghai Disneyland is located in Chuansha Town, this pink fox is particularly capable of seducing people's hearts, so everyone likes to call her "Chuansha Daji".
In order to meet this "mother's good eldest son", some fans are willing to queue for two or three hours, and some fans throw 12,000 yuan to invite Belle to the birthday party to help. Her Christmas style peripheral is even more sold at a sky-high price, and the original price of 2,000 Belle suits has been speculated to more than 20,000, and the strength of the interpretation of "cuteness is justice".
Belle's hands and feet always touch the hearts of fans. When taking the photo, Belle did not catch the fans' flying kisses, and made actions such as stomping feet and holding arms, and many fans felt offended and called "down their heads". In order to maintain the purity of their own baby, loyal fans insisted that "this is not Belle's problem", but the "inner tank" pot.
In order to create a fairy tale world like a real, Disney strictly stipulates that the puppet crew cannot communicate with tourists with their own voices and cannot take off their hoods where there are tourists. Even if they fall to the ground after heat stroke, the staff will consciously wear a hood. We enjoy the cuteness that Belle has created, and we must not forget to build these happy experiences, as well as the tall, fat and thin real people.
2021, the first year of the internal entertainment "collapsed house". After Wang collapsed the house, netizens lamented that they "went to KTV to sing half of the songs directly." Just when the star personnel collapse, virtual people are blooming everywhere on various platforms, and the industrial scale driven by the pre-plan will reach 107.49 billion yuan.
Virtual singer Luo Tianyi participated in the 2021 CCTV Spring Festival Gala performance, virtual girl Ling and live star Deng Ziqi appeared on the cover of VOGUE magazine together; ultra-realistic digital person AYAYI debuted with a zero-flaw "ID photo"; virtual blogger Liu Yexi rose to millions of fans in a short video; virtual Internet celebrity Ah Xi wearing braces will grow pox, but fans praised her as "more real than many real people living under the filter".
Compared with real idols, virtual idols "pinched" by software can freely customize their appearance, known as "human design will never collapse", and their personality stability and work cooperation are almost full. More importantly, virtual idols can also master all the singing and dancing skills at once, even 24 hours a day.
From QQ shows to sim games, we are actively creating virtual identities. Just like Di Li Reba has a virtual image of "Di Li Leng Ba", in the near future, ordinary people may also have a virtual skin bag, watch concerts in the meta-universe, change clothes at any time, make friends and fitness...
In October this year, "King Ranking", created by Ten-Day Kusanagi and animated by Japan's WITTSTUDIO, premiered, quickly breaking the circle, with a Douban score of 9.3. In the circle of friends and WeChat group, Prince Boji's avatar and emoji overflowed all over the screen.
Prince Boggie has been deaf and mute since childhood, and his limbs are weak. He was born wearing a crown, but by no means the best person to inherit the throne. Still, he didn't give up on himself. After countless critical hits, he insisted on responding to the ridicule of the crowd with an optimistic face, constantly tapping into his talents and winning a place in the "King Ranking".
Every time I saw Boji turn his back and secretly shed tears, it was as if this was himself on the road to growth. From childhood to adulthood, everyone cannot escape the "ranking". For ordinary people, there are very few well-known top-notch people, but they always hope that they can join them.
The author, Tokusasuke, may have also projected himself on Poggie. When he was young, he wanted to be a cartoonist, but became an office worker. It wasn't until one day at the age of 40 that he saw his colleagues show off a new comic strip that he quit his job to serialize comics and bring the brave Prince Boji to the front.
Each of us could be Poggie. Even if you are poured cold water by reality, you still have the courage to believe. A man who faces cruelty and still retains childlike innocence is not a waste.
"PUI PUI Guinea Pig Car" is a phenomenon-level original animation in Japan in 2021, and domestic netizens have said that "children only see ghosts, and adults watch guinea pigs."
Five wool felt guinea pigs of different colors make up the main character lineup of this stop-motion animation. They are both rats that love to eat greens and carrots, and four-clawed wheeled cars carrying drivers and passengers played by real people. Each episode is 2 minutes and 40 seconds long, and eating a bowl of spicy and hot kung fu is watched two or three times.
The content of the story is very positive, which can be called a traffic safety public welfare film: the driver who only cares about brushing the video causes a big traffic jam, the rat car behind the car overtakes in a stacked way; the owner of the littered garbage is discharged from the car as waste by the rat car... Furry shape, hissing demeanor, PUI PUI's guinea pigs call. Ask the world, what is cute, and the Orthodox people are bloody.
Liang Wendao praised this healing animation, allowing modern people to "get a moment of respite". Some netizens regard watching the guinea pig car after work as a "manifestation of the work gradually getting on the right track", because the energy after work is not enough to read serious literature.
In the Transformers base of Universal Studios Beijing, Wei Zhentian was nicknamed "Deyun Society Fugitive Student". Relying on the daily fear of tourists, frequent harvesting hot searches.
"Get rid of your dirty hands, disgusting carbon-based creatures." "You don't have hair under your hat, right?" "What is the Second Master?" Please explain! A large number of tourists did not hesitate to queue for an hour or two, just to be intimidated by this statement.
The funniest thing is that because of the mantra "stupid human beings", the studio wei zhentian was reported by individual tourists. The grievances of this big villain, even the official media can't look down, and they have rushed to remind people that the setting of wei Zhentian's recoil is a kind of scene design, in order to enrich the sense of immersive experience.
In the movie, Wei Zhentian, who "killed crazy autobots", was just a hit worker in the studio. In the face of tourists cutting in line, provocative gestures and the "violent behavior" of human cubs, he can only borrow movie lines to cope, and conscientiously play the work of the background board, which can be said to be without any row.
Ultraman is the funny "salted egg superman" in Stephen Chow's movie, and it is also an unforgettable childhood memory for many people. Many little boys' birthday wishes are to meet Ultraman, many big boys' lifelong pursuit is to become a child's Ultraman, and many girls' nightmares begin with accidentally sending their boyfriends an Ultraman emoji.
2021 marks the 55th anniversary of Ultraman's birth. Ultraman first crossed over to the cultural circle and collided with Sanxingdui cultural relics in the face; then, because of violent plots involving armed beatings, he was briefly removed from the shelves on platforms such as Station B, Tencent Video, and iQiyi. Only because some parents blamed their children's beating behavior in kindergarten on Ultraman's guidance.
Starting from "Diga Ultraman", Ultraman shoulders the mission of protecting the earth, directly discussing social issues such as earth energy and paying attention to empty nesters in the film. Ultraman fights visible monsters and the problems that plague the future of humanity.
At the end of each fight, Ultraman will flash a red light due to lack of energy, and then fight to defeat the monster. When we intend to filter out Ultraman's battle scenes, will this indomitable spirit also be removed? A new storm has emerged, do you still believe in the light?
Who didn't fantasize about sending an owl to Hogwarts as a kid to deliver admission letters? This year, the dreams of domestic "Ha fans" may have been collectively realized.
After a heavy snowfall in Beijing, Universal Studios' Harry Potter campus was covered in snow, and fans exclaimed that "this is the beginning of Hogwarts". In the raider notes about the studio in the Little Red Book, "Harry Potter" appears twice as many times as "Minions" and "Kung Fu Panda".
Spend more than 800 yuan to buy a wizard's robe and 300 yuan to buy a magic wand, and you will no longer be a Muggle in the mouth of the staff, but will be promoted to a "wizard". When you line up for more than an hour in the three broom restaurants, you will struggle with "people can't live in dreams, don't rely on dreams and forget life"
Avoid theme parks and your wallet is safe? Too naïve. Hogwarts Castle and the Lego set in Diagon Alley are so cute that even the handicapped party can't help but be moved. This year's "Harry Potter: Magical Awakening" mobile game is online, and next year's 4A masterpiece "Legacy" will be launched. Whether you're from the Lion's Court or the Snake's Yard, Harry cast the Money Snatching Spell, and Muggle Coins are ready.
By the way, Harry, Ron, and Hermione returned to where the magic began this year to produce a special show, Back to Hogwarts. The show will be released on New Year's Day 2022 to mark the 20th anniversary of the harry potter and the Philosopher's Stone. However, author J.K. Rowling would regret his absence.
This year's Golden Rooster Award opened the recruitment poster to the public, with a prize of 100,000 yuan. Among the 100 works that entered the online voting, The No. 2 "Rooster Gaze" was highly praised by netizens.
A rooster drawn with colored strokes, simple and magical. Its eyes are three points of disdain, three points of sarcasm and four points of carelessness, and it does not look like a serious "poster chicken" at first glance. Netizen commented: "You can hardly tell whether it comes from a hidden postmodern master or a naïve and cute kindergarten child." ”
Netizens on Douban and Weibo spontaneously canvassed for the chicken, shouting "You vote, I vote, the gazing rooster debuts." In the end, the votes of "Rooster Gaze" ranked first, leaving tens of thousands of votes away from the second place.
When it came to the expert review link, "Rooster Gaze" unfortunately lost to the ink-style "film chicken" and did not have the opportunity to become the main visual poster of this year's Golden Rooster Award. However, one of the film festival's screening units is named "Rooster Gaze", which can also be regarded as a name.
Asked about the chicken's popularity, author Mr. Q said: "Everyone wants to be a maverick, not a mediocre, go-with-the-flow self. Many people are throwing chickens, but they are actually expressing themselves. ”
"In this life, people are like a lion dance, going up and down the mountain." Wearing a lion's head, it is a male lion boy. Taken off, it is a left-behind child, a migrant worker. Bypassing the usual mythical IP, this domestic animation feature film opens up another path of realism, allowing the audience to see the construction site and poverty, but also to see the ideal and romance.
Many people are rubbed on the ground by reality, some people have done salted fish for a lifetime, and some people have listened to the drums in their hearts and resolutely "do not recognize". In the first half of the film, Ah Juan always quotes Li Bai's poems, such as "I am born to be useful", and his firm belief in poetry infects Ah Cat, Ah Dog and Salted Fish Qiang, and promotes the creation of grassroots lion dance teams.
In the second half, Ah Juan, working several jobs a day, faced the cruelty of life. He no longer read poetry, but spent his life writing poetry. No matter how tired he was at work, he did not fall behind the practice of lion dance. At the last moment of going and staying, he resolutely participated in the lion dance competition. There is no fame in the First World War, no dream into a career, what is important is that you have fought for it.
Who believes in poetry these days? Fortunately, there are still people who believe in poetry.
Today, it is exactly the 10th month of the tree is not lazy. Because of his courage to say no to 996 during the interview, he was deeply appreciated by dean Hiss. He wears a yellow and black tie every day and says he wants to get closer to the hard-working bees, but every Monday he wants to travel back to the holidays.
On average, every two weeks, we see a status update on the tree that is not lazy. In this year, we have witnessed the sudden heartbeat and fleeting loss of love of the tree, accompanied by him swaying in the lying and struggling, and gradually withdrawn from the anxiety of the 25-year-old age.
From his Ultraman dad, mom who had allergic children, and kind and gracious grandpa, we had the privilege of getting to know the original family of tree slackers. The children who can get poisoned by cherry blossoms and sell all kinds of melons are indeed from other people's families.
According to the main creator Birdy, the new year tree is not lazy may be able to get out of the shadow of the ex-girlfriend, and maybe even embark on the peach blossom luck. For this news, the little assistant of the tree's best friend said that he would not comment.
Whether it is a real idol or a virtual IP, what really attracts people is the values and culture behind it.
Cute, burning, cute, funny, not only the description of the external image, but also the projection of the fan's inner world. Under the pressure of life and work, the avatar relies on beautiful or detached fantasies to alleviate and release people's anxiety.
Compared with the entertainment circle in the real world, where true and false are difficult to distinguish and routines are very deep, fans who chase virtual IP do not need to worry about the collapse of idols, and can also deeply participate in the cultivation of IP.
Liu Cixin said: "The purpose of my original science fiction novel was to escape from the ordinary life and use my imagination to contact those magical time and space that I could never reach. But then I found out that the world around me was becoming more and more like science fiction. ”
In the future, the world will become more and more real and illusory.
END
Produced by 丨 Lifestyle Research Institute
Finishing 丨 Xiaoyang
Design 丨 Ouyang Bobby
Vision 丨 Ouyang Bobby, ZeMei
Today's topic
Which virtual IP is your favorite?