On December 29, a topic of #Shanghai Disney # rushed to the top of Weibo's hot search list. According to the topic words, today is the time for Shanghai Disney 2021 Duffy and Friends Christmas series merchandise inventory to be publicly sold. Previously, the product could only be purchased through the form of lottery restrictions.
At 3 a.m. that day, more than 5,000 visitors lined up in front of Shanghai Disney' gate. Not only that, the video that broke the news on the Internet showed that a consumer did not dare to go to the toilet to buy a doll in line, and finally did not buy a collapse and shouted on his knees: "I am holding back blood!" ”
(Source Network)
For the long queue to buy dolls, many netizens left messages on social platforms to express their understanding. In addition to questioning the fact that most of the queues are scalpers, some netizens also said that Disney is playing hunger marketing again.
It is worth mentioning that at 8 p.m. on December 12 this year, Ling Na Belle's plush toys and key rings were also once grabbed by consumers when they opened online reservations on the official micro of the "Shanghai Disney Resort", which eventually led to the collapse of the reservation channel. At that time, many netizens said that Disney was playing hungry marketing. (text| AI Finance & Economics Tang Guo)