Just two days ago, when the game daily bubble was tracking the hot news of the tide as always, it was attracted by a news that a junior high school student spent 3,000 yuan to buy a card blind box. After reading this message, the bubble can't help but think, if it is excusable for minors to control their high-priced purchase of blind boxes, then what is the behavior of adults (such as spending 5 digits a year to buy blind boxes) regardless of the premium purchase of blind boxes?
Combined with his own experience and the opinions of baby friends, Bubble calls this kind of blind purchase of premium tide play "new leeks", as the name suggests, it is easy to be cut leeks. Previously, there were relevant reports that the blind box was a "leek box", but in the bubble view, the premium blind box is the "leek box".
Do you have to compete for the "leek box?" ”
Taking the system of the entertainment industry as an example, the blind box circle also has the so-called first- and second-level star players, such as SP, Dimoo, BOB, Rico, Nanci, including the recent rising star Ono, who can be regarded as a first-line IP in bubbles, and the following is of course the second- and third-line players. Different levels of treatment are different, such as first-line IP before the sale of second-hand platform recycling valuation.
For example, the collection price of hidden models and limited editions on the recycling platform is far more than the original price, and Bubble once sold a SP hidden model at a price of 990 yuan. In addition, like some out-of-print models, the premium is also serious.
For example, Bubble mentioned in the previous manuscript to find the unicorn bob generation series, when bubbles see the price of the BOB boyfriend series end box in the second-hand platform has risen to 20,000, can't help but wonder if anyone will really buy it at this price? Will anyone really be a leek? Unexpectedly, there are still many baby friends in the acquisition.
As soon as the heat passed, the price fell sharply
Some baby friends may retort: "This is your hobby, and it is not your money that you spend, so you are willing to spend a high price to buy the style you like." But under the premise of love, what needs to be clear is that behind the blind box premium is more of a brand side or even a "scalper" in it. After the peak of the price speculation, when the price falls, it will be known that the falling price line may be greener than everyone's fund.
The rise in the price of the blind box is more like a bubble after the mermaid has dissipated, leaving good memories in a short period of time. When the price rises, some friends will think that this is the latest hit, and they will be happy to buy it for themselves. But look at today's blind box circle, can significantly increase the price is the popular style, some of the so-called "thunder" style is even nearly half lower than the price, such a price for the original in order to draw a hidden direct end box for the baby friends really friendly?
Take Bubbles, for example, when entering the blind box circle of the pit, Bubbles is still keen on Lingna Belle, who has been in the pit for a while. At that time, the original price of a Lingna Belle limited doll was 359 yuan, and the secondary market once rose to about 2500, and even Xing Dai Lu also rose. Bubble consulted a small partner who loved Star Dailu, and she said that the price of Lingna Belle was very high after the listing, almost all of them were around the thousands.
Half a year has passed, and when Bubble went to the secondary market to inquire about the price of Lingna Belle, the general price has returned to the original price, except for the other limited editions. In Bubble's view, a baby friend who can tolerate a short-term premium and can still buy should be called "a loyal suitor of scalpers." ”
Premium vs Love? Sober up and stop being a leek
On the question of what exactly to choose for "Premium VS Love", Bubble also launched a discussion in the blind box super talk, and basically the baby friends still said that even if they particularly like a series, they will not buy it at an outrageous premium. At the same time, some baby friends mentioned: "Being hyped up by some black scalpers to a high price, the price of a few K to buy a plastic toy is not pure burning money?" "There are also baby friends who give a compromise solution, if the entire series is premium, they may pick a favorite closing point to the end."
At present, the boom in blind boxes is gradually cooling down, and many consumers like Bubble who were previously keen on blind boxes and even keen to buy high-priced tides are slowly coming out of the pit. Blind box blind is a toy, blind is not the heart, for the need to burn money hobbies, should maintain a correct view of consumption, do not let yourself gradually become a "leek box." ”
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Having said all this, in essence, Bubble urges players not to be too impulsive when buying blind boxes, and not to pay for the love of the impulse label!