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The new trump card for hunger marketing? Disney derivatives reservation channel can not be opened The price of related commodities on the second-hand platform exceeded 1,000

On the evening of December 12, "Disney" and "Disney Reservations" both rushed to the hot search, because the reservation channel of "2021 Duffy and Friends Christmas Series Merchandise" was difficult to brush out of the page for a long time after opening.

According to the announcement of Shanghai Disney Resort, the regular Lingna Belle plush toys, the 2021 Christmas series Lingna Belle plush toys and the 2021 Christmas series Lingna Belle plush toy keyring keyring products for this sale are sold in an "online reservation + offline purchase" method, and consumers need to go to the official WeChat public account of Shanghai Disney first and enter the "designated products in advance reservation" page to make an appointment. After the reservation is successful, you must go to the site to make an offline purchase according to the date and time period confirmed at the time of booking. Appointments are non-transferable, non-reschedulable and non-cancellable.

The new trump card for hunger marketing? Disney derivatives reservation channel can not be opened The price of related commodities on the second-hand platform exceeded 1,000

Shanghai Disney Resort made it clear in its announcement that seasonal merchandise is limited and is subject to availability. The 2021 Christmas Series Lingna Belle Plush Toys and the 2021 Christmas Series Lingna Belle Plush Toy Keyring are the first seasonal limited products of Shanghai Disney's emerging "female star" Lingna Belle, which has attracted a lot of attention and attracted many consumers.

However, after the reservation channel opened at 20:00 on December 12, many consumers reported that the reservation page could not be opened. The reporter also tried many times, but the reservation channel was always blank. Another consumer said: "Originally it started at 8 p.m., but before it arrived, the system crashed in advance." Subsequently, "Disney" and "Disney Reservations" rushed to the hot search, and the official Weibo comment areas of Shanghai Disney Resort and "Duffy Friends You" also poured in a large number of consumers who "discussed the arguments".

The new trump card for hunger marketing? Disney derivatives reservation channel can not be opened The price of related commodities on the second-hand platform exceeded 1,000

System crashes disappoint consumers

Citizen Ms. Lu told reporters that as a veteran Disney fan, she has been "squatting" for a long time in this round of pre-sales. On December 10, Shanghai Disney Resort announced that the reservation channel for the "2021 Duffy and Friends Christmas Series Merchandise" and "Regular Linga Belle Plush Toys", which were originally postponed, will begin at 20:00 on December 12.

Ms. Lu said bluntly that "regular Lingna Belle plush toys", "2021 Christmas series Lingna Belle plush toys" and "2021 Christmas series Lingna Belle plush toy key rings", taking the online reservation + offline purchase of the sale method, is also this "popular" product.

Since 7 p.m. on December 12, Ms. Lu has been constantly brushing her mobile phone. Unexpectedly, close to 8 p.m., the interface could not be opened, and it kept showing errors, which made her very anxious. The reporter saw from the screenshot sent by Ms. Lu that after consulting the official customer service, the other party was also "one question and three unknown", "The service provided by the public account is faulty, please try again later".

Subsequently, many netizens commented on the "spit" under the official Weibo. Some netizens said bluntly, "26 minutes, has been white screen"; some netizens said, "even the interface has not seen anything." At about 8 o'clock last night, the reporter opened the reservation channel on the mobile phone and found that the page could not be loaded successfully.

After the incident, the official Weibo of "Duffy Friends You" responded: "Due to the huge instantaneous access volume of the 'designated goods in advance reservation' channel, some tourists may have white screens and other conditions on the access interface, but the reservation system as a whole is running smoothly, and as of now, all the places have been booked." In terms of replenishment, "Duffy Friends You" only means "regular Lingna Belle plush toys are regular goods, and we will continue to replenish them", and does not mention the 2021 Christmas series Lingna Belle plush toys and the 2021 Christmas series Lingna Belle plush toy key rings.

The new trump card for hunger marketing? Disney derivatives reservation channel can not be opened The price of related commodities on the second-hand platform exceeded 1,000

The price of related commodities on second-hand platforms has "broken through 1,000"

"It was so easy to 'squeeze' in, and when the page opened, I found that it was all 'seconds' over." Ms. Lu disappointedly said that in stark contrast to the disappointed attitude of many netizens, on some second-hand apps and other platforms, many "daigou" have "flourished", and the prices of some popular commodities have broken through thousands of dollars in the blink of an eye.

After the reporter opened a second-hand trading App, he saw that some daigou immediately added sales links to related products, and also said that popular products had been "sold out". For the popular Lingna Belle related products, some netizens even offered a price of more than 1200 yuan to "buy".

Source: Xinmin Evening News, Beijing News Synthesis

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