Yesterday, the network graphics exposed by a puppet player on an ice pier were widely criticized by netizens, who claimed to be one of the actors of the ice pier at the opening ceremony of the Winter Olympics. Netizens were quite unhappy about this, bluntly saying that they "don't want to know what the skin of the ice pier is like" and criticized it for being suspected of rubbing heat. Why do netizens react so violently to this?
The explosion of the ice pier in this winter is undoubtedly another landing practice of the "cute economy", because of cute and consumption, because some people consume and drive more people to consume, the hot sales of the ice pier even lifted the stock price of several licensed dealers. Consumers are enthusiastic about the cute avatar, and the appearance of the skin is undoubtedly a large -- "disillusionment" scene.
According to the rules of the International Olympic Organizing Committee, the mascot cannot have gender differences, so it cannot speak, and the two mascots are also gender neutral, so in the animated movie "Our Winter Olympics", the ice pier does not speak, only simple syllables.
Ice pier belongs to the doll play in a special kind, is one of the symbols of this Olympic Games, in the doll play, the skin does not show the face, do not make a sound is the world's default, unwritten guidelines, to Disney as an example, many virtual characters have their own "human settings", every move has strict training, even if it encounters an unexpected situation, it is absolutely impossible to take off the hood in front of the audience.
Avatar dolls are somewhere between two- and three-dimensional and are generally recognized as beings with independent personalities. The subcutaneous self-exposure incident of the ice pier may be the inadvertent mistake of the actor, and this fault is a huge blow to the fans of the ice pier. The virtual image is a dream, this "dream" can really be converted into real money and silver, the shortage of ice piers once again confirms that the virtual image has a huge market potential, but around its right and wrong also exposes the dangerous shortcomings in the operation of the virtual industry.
Before the opening of the Winter Olympics, the Olympic Organizing Committee made strict regulations on how to correctly use the mascot image, especially in terms of copyright. With the popularity of the ice pier, the enthusiasts' "ice pier two creation competition" is also playing hot on the Internet, limited to personal production and personal use, without involving commercial use, these two creation games are also a way to promote the further dissemination of the image of the ice pier. This enthusiasm was stirred up by some people, and on February 8, three scalpers who sold ice piers at a high price were fined.
This kind of market chaos is not only the presentation of the thin copyright awareness of both merchants and consumers, but also exposes the shortcomings in the operation of the virtual image industry. The popularity of the ice pier is undoubtedly a valuable opportunity for the mainland avatar doll industry, it is an IP with long-term development potential, but it cannot withstand "waste".
Whether it is the appearance of the ice pier under the skin or the disorderly chaos in the market, the development of the virtual image IP of the ice pier is a great harm, as a specific cultural carrier, the mascot of the specific event is entirely possible to link with the mascots of other events, forming the IP family of the event mascot, continuously continuing the vitality of the virtual role, and also achieving a strong cultural output through multiple carriers such as film and television synthesis.
The charm of virtual dolls lies in "virtual", consumers are looking at this virtual image that does not exist, and any act of breaking the virtual is a heavy blow to the IP. The ability of domestic consumers to pay for the virtual image is really strong, but the operation of the domestic virtual image is somewhat weak, and the ice pier is a mascot that gathers the time and place and appears, don't hurt it.
Yangzi Evening News | Purple Cow News reporter Shen Zhao
Image source: Beijing Winter Olympics Organizing Committee official website
Proofread by Xu Heng
Source: Purple Cow News