Based on humanistic fireworks, changsha is more humane, and the micro-documentary "Smoke Mars City" is popular on the Internet

Based on humanistic fireworks, Changsha is more humane

The micro-documentary "Smoke Mars City" became popular on the Internet

A series of themed micro-documentaries "Smoke Mars City" was broadcast on the whole network. The video series will be launched every Thursday on Bilibili from September 16. Until last week, the number of broadcasts on the whole network has reached 5 million+, and the exposure has reached tens of millions of people, which has received widespread attention and many praises from the society.

It is understood that "Smoke Mars City" is jointly created by Changsha Bank and Fang Laboratory, based on Changsha, selecting 12 vivid characters, 12 stories told, using each episode of about 10 minutes of "micro-records" to reflect the many sentient beings in the city, reading the humanistic charm in the buildings hidden in the street corners, and excavating the spiritual value of Huxiang in the new era.

12 "Changsha people", they come from different industries, with various labels - He Guliang, a non-hereditary heir of stinky tofu who has been working hard for 40 years; Bai Yini, the designer of the net red barbecue shop; Luozhou Road, a returnee who insists on exploring the urban environmental protection and intelligence; Xiu Xian, a fitness coach from a power plant worker to a million Internet celebrities; Great Grandpa, a talk show actor who implements the "spirit of entertainment" with his mouth; Peng Shiping, an entrepreneur who chases dreams and a pure heart; Wang Weitong, a "mermaid" who insists on underwater education; and Wang Wei, a "paper architect" who restores old Changsha Luo Zihan, a post-90s "Shang Second Generation" who took over his father's responsibility; Jiang Xiaojing, a sports dancer with world-class honors; wu Ning, the inheritor of Hunan's Xiang embroidery who "embroidered" Hunan to the world.

They live in Changsha, and Changsha is rendered in a different light on them. In their stories, you can find the figure of every Changsha person, who strings together the bricks and tiles of Changsha and outlines the spirit of Changsha in the fireworks.

Changsha Fire Palace

In "Smoke Mars City", we can not only see a variety of characters who have lived out new tricks in Changsha, but also see the figure of many high-quality Huxiang brands. Through each story, we can feel that new power brands are gathering strength and gradually shining in the city of Changsha, becoming synonymous with Changsha city.

It is worth mentioning that "Smoke Mars City" takes the humorous and humorous authentic Changsha dialect "pang stink drops", "play proudly", "engage in the road", "disobeying" and so on as the title of the single episode, and condenses the positive and optimistic mentality and hard-working spirit of Hunan people since ancient times with a concise colloquial language, representing the unique innovation consciousness of Hunan people in the new era. In the documentary, it not only pays tribute to the master craftsmen who adhere to their profession - they inherit the excellent cultural skills of Huxiang, but also make people impressed by the young men who boldly open up a creative way of life - it is they who write the follow-up to the spirit of Huxiang.

The circle of "Smoke Mars City" reflects that Changsha Bank has always adhered to the concept of "happiness", and recently, the brand slogan of Changsha Bank has been upgraded from "a bank that intelligently creates happiness" to "it is so happy".

The characteristics of "Fast And Happy" are the adaptations and adjustments made by Changsha Bank in focusing on the development of the future stage: digitalization and intelligence highlight "fast", and "happy" is the service essence that highlights customer value. The future of financial products and financial services are jointly empowered by speed + temperature, reflecting the power of financial upward goodness under the continuous blessing and promotion of financial technology.

The grounded life of Changsha reveals that the characteristics of Huxiang are the highlights of "Smoke Mars City" and the "happiness" that Changsha Bank has been pursuing. Nowadays, "Smoke Mars City" has attracted attention and learning from all walks of life. At present, "Smoke Mars City" is synchronously launching a learning power platform, and the Changsha culture, Changsha characteristics, and Changsha stories will also promote the "happiness" of Changsha people to the whole country.