Editor-in-Chief | Zhong Kun
Author | Qin Yiyong
Edit | Chen Shuhao
Reports from car hoist circles
The blue ocean of the new energy vehicle market is becoming more and more red, in addition to the continuous influx of "latecomers" eager to try, the new car-making forces that broke the game are also constantly consolidating their own development results.
On December 12, Nezha Automobile opened 12 new stores in one go, adding another ripple to this special day.
12 new stores opened
Nezha welcomes heavyweight users
With the official completion of a new batch of stores, Nezha Automobile currently has a total of 25 stores in the Sichuan-Chongqing Theater, including 6 in Chengdu, 4 in Chongqing and 15 in Sichuan. This is the continuous improvement of the development of Nezha Automobile, and it also provides strong support for better service to Sichuan and Chongqing users.
At the event site, Mr. Meng Lei, assistant to the president of Nezha Automobile Marketing Company, led 12 city partners to hold the "Nezha Automobile Service Convention Oath", which opened a new chapter in brand development under the joint witness of the on-site media and the public.
It is worth mentioning that the event also welcomed a heavyweight car owner: Zhang Shan, a former world champion and Chinese women's shooting Olympic champion. Not long ago, Zhang Shan bought a Nezha U Pro and officially became a member of the fast-growing Nezha family.
With the expansion of new stores and the growth of users, Nezha Automobile is also accelerating the construction of a travel ecosystem. Among them, as one of the "trump cards", Nezha power-up service has completed the power-up layout in 150 cities across the country, with 1637 free charging stations and 19663 DC charging piles, covering more than 95% of the user use areas, truly realizing "100 cities - thousand stations - 10,000 piles".
Not only that, the Nezha power-up service also ushered in the entry of the "national team" and achieved interconnection with the State Grid. This is another progress in the layout of the public charging network on the basis of "star charging" and "small orange charging". In the Sichuan-Chongqing region, Nezha Automobile has now laid out 101 charging stations (66 in Sichuan and 35 in Chongqing), which will provide more complete and convenient charging services for car owners.
These undoubtedly provide strong support for Nezha Automobile to accelerate the "noisy sea" new energy vehicle market.
True "stars"
Nezha V Pro is renewed and upgraded
Of course, what helps Nezha Automobile accelerate the "noisy sea" is not only the expansion of stores, but also the growth of product lineups.
Based on the carefully built new exclusive platform for pure electric vehicles, Nezha Automobile has launched a variety of models of different levels, covering the mainstream market of A0-B class. Up to now, there are Nezha U Pro, Nezha V, Nezha V Witch Edition, and Nezha V Pro models on sale. The follow-up plan is to launch a new model every year to meet the needs of users and the market.
Another "star" at the event site is the newly upgraded "70,000-level intelligent technology cabin" - Nezha V Pro.
As a real smart pure electric SUV within 100,000 yuan, Nezha V Pro has been loved by young consumers since its listing. In order to further meet the needs of young consumers with personality and dare to be outstanding, Nezha V Pro provides users with twelve colorful skins to choose from, and the official unified price is 2499 yuan. At the same time, Nezha V Pro practices the concept of "science and technology equality" of Nezha Automobile, and realizes the renewal and upgrading of the four major aspects of intelligence, safety, power and service, bringing users a more comprehensive new experience of smart travel.
The intelligent upgrade is the biggest highlight of the new renewal of Nezha V Pro. The new car is equipped with a fully upgraded L2 level intelligent driver assistance system, equipped with high-performance chips and up to 14 high-precision core sensing devices, the performance far exceeds the same level of products, can fully perceive the vehicle's surrounding environment and road conditions in an all-round way, and fully protect the safety of users.
Among them, the full-speed ACC adaptive cruise system can realize a full-speed domain of 0-120km/h and high-precision follow-up through the combination of camera and millimeter-wave radar, covering more than 20 kinds of complex working conditions including congestion, intersection and parking, uphill and downhill, etc., to meet most of the scenarios of user urban travel. The one-touch remote control parking function equipped with Nezha V Pro can automatically identify and park into the parking space, fully solving the parking troubles of novice drivers such as parking difficulties and irregular parking spaces.
The new car is also equipped with a newly upgraded 14.6-inch intelligent central control screen, as well as the only 360 information security protection at the same level, which fully ensures the smooth operation of the car and the machine, protects the privacy and safety of the owner, and brings users a more relaxed and worry-free car experience. It is worth mentioning that the new 360 information security protection is the first step for Nezha Automobile to build an intelligent security protection system. In the future, Nezha Automobile will continue to evolve in information security, providing all-round and system-level security for the data and information security of intelligent vehicles.
Nezha V Pro adopts 70kW high-power motor, the maximum torque is 150N·m, and the NEDC cruising range is 401km. The new car accelerates from 0-50km/h to only 3.9s. While quickly responding to the power needs of users, it can easily cope with various road conditions such as urban commuting and highway sections.
As an annual ingenuity, Nezha V Pro truly achieves the perfect combination of extreme performance and high kinetic energy. H-EPT 3.0 constant temperature battery management system, ESC body stability system, but also let Nezha V Pro has better winter battery life and better safety and control, so that drivers can enjoy a more relaxed driving pleasure.
In addition to hard-core products, the most impressive thing is the meticulous service of Nezha Automobile, which perfectly interprets the sentence: good cars are not expensive, and the service is top-notch.
Nezha Automobile provides four lifetime free car services for new car buyers - 1) lifetime free three-electric warranty (limited to the first non-operating private car owner, the annual mileage does not exceed 30,000 kilometers), 2) lifetime free road rescue, 3) lifetime free car network traffic (monthly 5G traffic), 4) lifetime free FOTA upgrade, providing a full range of car use protection for Nezha car owners.
In addition, new car buyers can also enjoy 5,000 yuan / taiwan replacement subsidy or up to 5,000 yuan / taiwan financial discount while enjoying 2 years of "free power-up" and "valet charging" services.
Seven years
Nezha is getting "growing up"
As a pure electric passenger car production qualification of the National Development and Reform Commission and the Ministry of Industry and Information Technology, it is also the only new force car manufacturing enterprise with "double qualification and double factory" in China. Since its birth in 2014, Hezhong New Energy Automobile Co., Ltd. (hereinafter referred to as "Hezhong Company") has nurtured and cared for Nezha Automobile to thrive all the way, truly "making high-quality intelligent electric vehicles within reach".
Since the start of sales in November 2018, Nezha Automobile has achieved a cumulative production and sales of more than 80,000 units. Among them, Nezha V has delivered 47,399 units since its listing on November 3, 2020. With excellent product highlights such as high value, high performance and high quality, Nezha V has been deeply recognized by young consumers, especially in first- and second-tier cities, where delivery accounts for more than 50%.
At the same time, Nezha Automobile delivered more than 10,000 units for the first time in November this year, and successfully entered the monthly sales club. From January to November this year, Nezha Automobile delivered 59,547 units, an increase of 393% year-on-year, ranking first in the new car-making forces.
Nowadays, with the arrival of a new generation of upgraded products - Nezha V Pro, the outside world has once again seen the acceleration of Nezha's car. The next Nezha car will be more worth looking forward to.
Hulu man's point of view:
There is no doubt that this is an affirmation that belongs to users, and it is also an achievement that belongs to Nezha.
Even if the competition in the new energy vehicle market is becoming increasingly fierce, as long as we can uphold the original intention of "building cars for the people" and continue to create smarter and safer high-quality intelligent pure electric products, then the majority of users will definitely reserve a broader world for Nezha Automobile.
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