On December 14, SAIC-GM's cumulative sales of the Buick GL8 exceeded 1.5 million units. As a pioneer, leader and standard setter in the domestic MPV market, Buick GL8 has been deeply engaged in the market for more than 20 years, always growing together with China's economy, and constantly enriching the connotation of MPV with the changes of the times and the changes of life scenarios, meeting the needs of consumers for all-scenario vehicles of IKEA, winning the trust and reputation of 1.5 million users, and the strength confirms that "there is a home, a business, and a GL8".
The cumulative sales of the Buick GL8 exceeded 1.5 million units
In December 1999, the first Buick GL8 rolled off the production line at SAIC-GM's Pudong Jinqiao Base, opening the golden age of domestic public and commercial MPV. With its atmospheric and modern shape, luxurious and spacious space, excellent safety and strong power, GL8 has become the "evergreen tree" of the domestic high-end public business MPV market and the "mobile business card" of high-end political and business activities. Since then, Buick GL8 has always looked ahead to consumer trends, deciphered potential demand, broken through the boundaries of public and private markets, continuously expanded the MPV market segment, and brought together GM's global superior resources to bring Chinese consumers an MPV car experience beyond expectations with a comprehensive evolution of product strength and brand value.
After 22 years of development and five generations of product evolution, today's Buick GL8 has developed from a single model to a GL8 MPV family with three product series of GL8 Evia, GL8 ES Luzun and GL8 land business class, 16 models, and breakthrough launched four/six/seven seat three-seat layout, as well as a more humanistic care, humanized experience of the welfare version of the model, to meet the needs of users diversified and quality caring. By realizing the comprehensive layout of the MPV market, Buick GL8 further leverages the consumption upgrade potential of the domestic high-end market and is favored by many consumers. From January to November this year, the cumulative sales of Buick GL8 series models were 149,175 units, an increase of 9% year-on-year, and the supply in the end market was in short supply. Among them, GL8 Aivia and GL8 ES Luzun accounted for nearly 60% of sales, and the product structure and sales quality continued to improve. At the same time, in the domestic level of more than 300,000 large and medium-sized luxury MPV, GL8 sales accounted for nearly 43%, ranking first in the market segment; in the joint venture brand MPV models, GL8 accounted for up to 53%.
Buick GL8 has evolved over 22 years and five generations of products
As a "phenomenon-level" model in the domestic MPV market, Buick GL8 has always focused on the user's comfortable riding experience since its launch, and has continuously made breakthroughs and innovations in design, power, safety, technology and process quality, starting from the user's point of view, and defining the medium and large luxury MPV market standards with the product strength of its peers. While inheriting and consolidating the advantages of the product, the current GL8 model has comprehensively upgraded the performance of comfort, silence, intelligent connection and safety performance: the vehicle is equipped with a 48V light hybrid power system for better driving quality, and the second row of luxury VIP seats is upgraded with fine details to achieve a further upgrade of the comfortable and exclusive experience. At the same time, forward-looking users for intelligent, networked car experience needs, the current GL8 model is equipped with Buick eConnect3.0 intelligent interconnection technology, Buick advanced intelligent intelligent driving assistance system, and industry-leading V2X intelligent transportation technology, allowing users to enjoy the luxury MPV efficient, friendly, intelligent and convenient interconnection experience. Since its launch in 2020, the current GL8 model has won a number of awards and won high recognition in the industry. The Buick GL8 flagship concept car, which was unveiled at the Guangzhou Auto Show not long ago, indicates that the Buick GL8 family will continue to expand and continue to open up a higher-end and more luxurious MPV segment.
The Buick GL8 family will continue to expand into the higher-end, more luxurious MPV segment
As an MPV tailored for Chinese, Buick GL8 is not only a car, it is also a "symbol" that integrates classics and innovations, records the development and changes of the times, condenses China's self-confidence, and shows China's strength. Standing at a new height of 1.5 million sales, Buick GL8 will continue to write the legend of "defining a market with a model" with its comprehensively evolved product strength and brand value, bringing users a more luxurious, more comfortable and more intelligent MPV experience, while also injecting richer connotations into the Buick brand and helping the brand achieve broader market coverage and value enhancement.