The domestic A-class car market has long been caught in the "Red Sea", Nissan Xuanyi, Volkswagen Langyi, BYD Qin, Toyota Corolla, Buick Yinglang, Geely Emgrand, etc., which is a fuel-saving lamp? Launch a new model, the probability will sink into the sea, can not stir up half a ripple, fortunately is under the age of 30 to buy a new car The proportion of young people buying new cars is getting higher and higher, they have also become the biggest "hero" that drives the sales of A-class car market, according to statistics, the proportion of young people under 30 years old who buy new cars has risen from 19.1% in 2017 to 30.4% in 2021, up 11.3%, so you will see that the new cars will be more and more young, more fashionable, more and more sporty in design, It's all about "doing what they want" for young people.
In the recently listed new cars, the performance of Kaiyi Xuandu is very eye-catching, it has quickly won more than a thousand orders since the opening of "blind booking", and the performance of "fledgling" Xuandu can be described as exceeding the general expectations of the market, which is quite surprising. So, why does it stand out in the "Red Sea" of the A-segment car market? Quite simply, "Generation Z" young people have become the main force in car purchase, they grew up in the information age, multicultural age, with maverick, uncompromising characteristics, not too obsessed with the brand, but also favored "domestic goods", more rational car purchase, but also pay great attention to the appearance and interior of the model, different from the post-70s and post-80s "brand first", they are more functionalists and pragmatists, which creates favorable conditions for the improvement of kaiyi xuandu sales.
Of course, "the iron also needs to be hard", and the product strength of Kaiyi Xuandu is also very good. It is jointly created by Wuliangye and Chery Automobile, the logo uses the "wing" element, the visual effect is very concise, and some netizens reflect that its logo is too "convenient", in my opinion, this concise car logo design is very clever, big debate, great courage, great wisdom and foolish wisdom, the simpler the design, the easier it is to remember.
First look at the design, its front face is very layered, the blackened mesh is closely connected with the headlight group, the two sides of the blackened lower grille are also integrated with barb-shaped LED daytime running lights, at the same time, there are three colorful decorative strips on the right side of the net and the lower grille, just like BMW's M series full of recognition, and full of performance style, the entire front face is very fashionable.
In the side part of the car, the raised waist line extends from the front fender to the rear of the car, which has a swooping effect and appears very dynamic. Its brake calipers are also painted in red, and with the dynamic rim shape, the entire side of the car is very moving.
The rear part of the car, the tail lights of Kai Yi Xuandu are very narrow and long, the left and right tail lights are almost connected, the middle is the Kai Wing LOGO, it does not use the through tail light, I personally think it is very wise, after all, the current through tail lights have been a lot, consumers see no amazing feeling, anyway is the opposite of things, especially the current young people pursue personality and fashion, too ordinary design can not enter their "eyes". There are also two exhaust pipes on the black lower skid plate of the rear of the KaiYi Xuandu car, which also enhances the sense of sport.
In terms of size, its length, width and height are 4666 *1825 *1483mm, and the wheelbase is 2700mm, which is larger in the A-class car.
In the interior part, Kaiyi Xuandu adopts the traditional T-type center console design, and the central control layout is inclined to the driver's side, which is convenient for the driver to observe and operate. It is equipped with a flat-bottomed multi-function steering wheel, and the 7-inch LCD instrument panel + 10.25-inch central control screen enhance the technical atmosphere of the interior. Its car machine supports satellite navigation system, voice recognition control system and Internet of Vehicles, etc., after the mobile phone downloads the "Kaiyi Zhixing" App, it can realize remote control such as mobile phone car search, remote opening/closing of air conditioning, remote unlocking of the door, etc.
The wide and thick seats of The Wing Xuandu have good ride comfort, thanks to the 2700mm wheelbase, its rear legroom is very spacious, and the rear platform is very flat, which is very friendly to the middle passengers in the rear row.
In terms of power, Kaiyi Xuandu is equipped with a Chery Kunpeng 1.5T turbocharged engine with a model of SQRE4T15C, with a maximum power of 156 hp, a maximum torque of 230 Nm, and a 5MT/CVT transmission system. In terms of chassis, the front McPherson independent suspension + rear multi-link independent suspension is still very good.
In terms of price, the price of Kaiyi Xuandu is 67,800-93,900 yuan, and the price of all models is maintained below 100,000 yuan, which is very competitive. Looking at its product strength, combined with its price, it is not difficult to understand why it can stand out in the "Red Sea" of A-class cars. So, what do you think about Kai Yi Xuandu?