Text: Three-three
Speaking of Outstanding Entrepreneurs in China, many people will think of Ren Zhengfei, Liu Chuanzhi, Cao Dewang, Ma Yun, Lei Jun and other big men, and today's business field is no longer the world of male entrepreneurs, many female entrepreneurs have gradually entered people's vision, such as Zong Fuli, who just took over wahaha Group, Dong Mingzhu, chairman of Gree Group, etc. are shining in the business field.
The legendary road of "working little sister"
Compared with the "Wahaha Princess" Zong Fuli, Dong Mingzhu's story is undoubtedly quite inspiring, from an ordinary migrant girl to the current CEO of Gree Group. Behind her, there is also a very legendary story.
Dong Mingzhu was originally like most people, married and had children, and lived an ordinary life. When she was 30 years old, her husband unfortunately died of illness, and she took her son alone in life. But Dong Mingzhu did not bow to fate, after all, her husband is gone, and her future life must rely on herself, and she will not desperately do it. So she gave up a stable job in Nanjing and chose to go to the south to start a business.
In 1990, Dong Mingzhu, a 36-year-old migrant worker, came to a small factory in Zhuhai, Guangdong Province, and started her own sales career. The most valuable point about Dong Mingzhu is that no difficulty will make her convinced, and she will not give up until she reaches her goal. With such persistence, her sales performance is also gratifying. In that year, the annual sales of the Anhui region under the supervision of Dong Mingzhu exceeded 16 million yuan, accounting for one-eighth of the company's sales. As long as there is Dong Mingzhu in the place, no matter how poor the sales are, she can do it.
From an unknown migrant girl to an industry leader, from a migrant girl with a monthly salary of 200 yuan to a migrant queen with an annual salary of 9 million yuan. In the time that Gree has ruled the market for 25 consecutive years, Dong Mingzhu has created a market value of 400 billion yuan for Gree, and she herself has landed on the 2020 Hurun Rich List with a wealth of 5.9 billion yuan. At that time, The chairman of Gree Group, Zhu Jianghong and Dong Mingzhu, were like Bole and Maxima, mutual achievements, the result is naturally a win-win situation, try to ask, who did not grow up listening to the advertising slogan of "good air conditioning, Gree manufacturing".
I have to say that Dong Mingzhu is a myth, from an ordinary woman, to a sales queen, to an industry benchmark, her success is unbeatable.
Gree's "Dong Mingzhu Era"
Dong Mingzhu is more than sixty years old, but you can't see the traces of being destroyed by the years in her body. Even though there were wrinkles on her face, her eyes were like a torch, and her face was full of fortitude and ambition. Dare to challenge the impossible, the courage to open up their own road, this is Dong Mingzhu's success law.
In 2012, Zhu Jianghong, who had been in charge of Gree for 24 years, abdicated, and Dong Mingzhu took the position of chairman of Gree Group, and since then, Gree has entered the "Era of Dong Mingzhu". Dong Mingzhu believes that as a listed company, it is necessary to adhere to dividends. Although this move has been opposed by many people, Dong Mingzhu believes that it is necessary to have the ability to return profits to consumers and give investors the greatest return, so that the company can develop bigger, go faster and farther, and the facts have proved that Dong Mingzhu's persistence is the right choice.
In 1996, Gree was listed to date, gree market value once reached 420 billion yuan, the annual tax contribution to the country is 15 billion to 16 billion, and dividends are close to 50 billion.
In fact, since Dong Mingzhu became the chairman of Gree Electric Appliances in 2012, Gree's dividends have been increasing. In 2013, Gree net profit was 10.872 billion yuan, dividends of 4.512 billion; in 2014, Gree net profit was 14.253 billion yuan, dividends of 9.024 billion; in 2015, although Gree revenue and net profit both declined, the dividend payment rate increased again, reaching 71.48%. In the home appliance industry, the annual dividends of Gree Electric Appliances far exceed those of its peers, even in the entire capital market, Gree's high dividends are also eye-catching, and it is therefore crowned by the capital market as the "most generous listed company".
Gree can sit firmly on the throne of domestic air conditioning leader In addition to its own business model, Dong Mingzhu's decisive and sharp and courageous style has also made her synonymous with Gree.
The most noteworthy is that in 2013, Dong Mingzhu and Xiaomi founder Lei Jun's "1 billion bet", at a party, Lei Jun said that if xiaomi's turnover beat Gree five years later, Dong Zong lost to him a dollar on the line, Dong Mingzhu immediately responded unceremoniously: "I bet 1 billion with you!" ”
Where is the future of Gree?
At present, the domestic home appliance market competition is extremely fierce, and brands large and small are scrambling to use various means and new technologies to attract consumers to pay for it. In terms of revenue, the position of the boss of the air-conditioning market seems to have been robbed by mid-term in the first half of this year, accounting for about 70% of Gree's total revenue, the air-conditioning business revenue was 67.194 billion yuan, which was less than the 76.408 billion yuan of mid-term air-conditioning business revenue in the same period, and the gap was not only a little.
In addition, Gree and Oaks up to eight years of business war also let Gree spend a lot of energy, October 26, Gree released the third quarter of 2021 financial report, revenue of 47.083 billion yuan and net profit of 6.188 billion yuan, a year-on-year decline of 16.5% and 15.66%. Especially in the new economic era of e-commerce development and fierce brand competition, where is the future of Gree?
In fact, as early as 5 years ago, Dong Mingzhu thought that Gree Guang is difficult to get long-term development with the air conditioning business, she tried to invest in Yinlong New Energy, trying to enter the mobile phone market, just before, she also led Gree Group to cross-border car manufacturing, the result we do not know. But we have to admire Dong Mingzhu's extraordinary bravery and self-confidence.
In fact, for Dong Mingzhu, Gree is currently encountering some problems, but it is not that there is no way to save it. Nowadays, in addition to air conditioning, Gree also has brands such as Dasong and Jinghong, and the development is also good. In today's era of rapid development of e-commerce, Gree also keeps up with the trend, constantly tries new opportunities, and seizes all possibilities. In 2020, Dong Mingzhu personally broadcast the goods, only 13 live broadcasts, with a total amount of 47.6 billion, once crushing Wei Ya, Li Jiaqi and other cargo experts to become the new "king of goods".
At the shareholders' meeting of Gree Group, someone asked Dong Mingzhu when to retire, and she said that retirement is a natural law, although her body is more than 60 years old, but her heart is like 25 years old. And this kind of professionalism and self-confidence is something that many ordinary people do not have. As a good friend, Cao Dewang also lamented Dong Mingzhu's personal charm and said bluntly, "Dong Mingzhu is so beautiful." ”
In fact, from the perspective of Dong Mingzhu's increased research and development efforts and improved technology in recent years, she wants to make the world fall in love with Chinese manufacturing like Huawei. What is more touching the market is that in January 2022, Gree Group will usher in a new round of director changes, whether Ms. Dong Mingzhu can continue to be re-elected, let us wait and see!