Near the end of the year, major platforms have begun to broadcast blockbuster dramas, and the relevant events such as brushing praise and criticism behind the popularity of dramas such as "Wind Rises in Luoyang", "Who is the Murderer", "Xiao Minjia" and other dramas have also attracted the attention of the media. Recently, the CCTV news channel has reported on these controversies.
In the report, Dai Qing, a professor of drama and film and television at the Communication University of China, clearly pointed out that a large number of film and television dramas have encountered the phenomenon of "unwatched first evaluation", that is, there will be many similar drama reviews in a short period of time, and even the comment time has been carefully arranged, and it shows a state of one-star and five-star polarization. This kind of organized commentary has a negative impact on the normal development of the literary and art world, and to a certain extent, the audience who did not watch at the beginning was affected in the choice.
As for the water arms control and evaluation, according to Zhu Wei, a researcher at the Communication Law Center of the China University of Political Science and Law, if the use of water arms control and evaluation in film and television dramas is serious, it may also be suspected of violating the law, because it infringes on the normal communication law and market order of the market, and if it is further investigated, these film and television dramas may already be involved in the crime of illegal operation.
In recent years, the Cyberspace Administration of China has issued a number of provisions, such as the Provisions on the Ecological Governance of Online Information Content, the Regulations on the Administration of Information Services for Internet Users' Public Accounts, and the Regulations on the Administration of Internet Post Comment Services, and there are also more detailed specifications for the online water army's brushing and commenting behavior. If you really investigate the producers and promoters of these film and television dramas, I am afraid that it will cause more trouble.
What is interesting is that in the relevant reports of CCTV this time, in order to avoid pointing directly to some stars and film and television dramas, the film and television pictures and related comments have been blocked, and the picture with the protagonist appearing has not been selected.
However, it can also be seen that the first to bear the brunt of this time is "The Wind Rises Luoyang" and "Who is the Murderer", and the film and television pictures of the two dramas appear in the CCTV special report. Although there was deliberate avoidance, netizens still recognized the relevant pictures and criticized these dramas in the following comments.
"Wind Rises Luoyang", which was broadcast on December 1, was originally scheduled to be broadcast at 20:00 p.m., but it was delayed until 21:00, and there have been a lot of praise on related platforms such as Douban, the drama has not been broadcast, and the publicity hot search has not been pulled down.
In the film and television group of "Wind Rises Luoyang", the praise for Wang Yibo is one after another, and there is almost no discussion of the plot and other actors. But in fact, after the plot was broadcast, Wang Yibo's interpretation of the character in the play has been questioned, especially in the scene in the play, Baili Hongyi's father died, and Wang Yibo's expression did not even fluctuate at all, which was very different from such praise.
And then broadcast on the 5th of "Who is the murderer" also fell into a similar embarrassment, in the first two episodes, Zhao Liying is completely absent, but the network is overwhelming with the evaluation of Zhao Liying, and there are more bad reviews, even if it is from the trailer to see Zhao Liying's acting skills, it is estimated that it is difficult to see what.
In fact, the propagandists of film and television dramas spend money to hire water troops to brush praise on platforms such as Douban, and the behavior of TV stations to buy ratings is similar, the purpose of this is to warm up, hype, in addition to the original ratings group stability, but also to attract a lot of passers-by fans, the ratings of film and television dramas, the amount of broadcasting are good, the data is good to attract more advertisers, so that the production of film and television dramas can get more revenue.
The operation before and after the broadcast of these film and television dramas has long become the usual method of film and television producers, and has been criticized, but there has been no relevant legal sanctions and management, so it has caused the water army to be more flooded.
And the recently broadcast "Xiao Minjia" is also suspected of buying water army things, in the top few Douban hot reviews, you can see some commentators, invariably in recent days commented on "Wind Rise Luoyang", "Who is the Murderer" and other dramas, and the evaluation of these dramas are positive.
"Xiao Min Jia" because of Huang Lei, Zhou Xun and other actors with relatively high national popularity, after being broadcast on TV, the ratings have been very high, and even repeatedly set new highs. However, on the Internet, the phenomenon of the double heaven of ice and fire has been presented, and the number of broadcasts on the network has not only failed to enter the top three, but even less than small-scale network dramas.
There is such a performance is likely to have a certain relationship with the viewing group, the main group of television is still older, and the awareness of such groups for Huang Lei and Zhou Xun is very high, such as the previous "small" series such as "Little Joy", there is also word-of-mouth fermentation. In the online group, the age is on the younger side, and "Xiao MinJia" happens to talk about middle-aged people's anxiety and schooling and other related things, and the young group pays less attention to this matter.
It can also be seen from recent times that the management of online media is becoming more and more stringent, and it is mostly due to the influence of the general environment, there are too many groups of entertainment and star chasing, and related platforms have been removed and rectified, and it can also be seen that the gray area in the production of star chasing and film and television dramas has been paid attention to, and the follow-up management of related events is only afraid that it will become more and more stringent.
There are no rules and no circles, and after more rigorous management, I believe that the film and television drama industry will gradually move towards a more healthy development. But at the same time, it is also reminding those stars and production companies that are pointed at by fans, and they must also think more about the follow-up, how to develop in this industry for a long time, and what do you think about this report on the criticism incident?