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The next generation of MINI world premiere! Can it become a blockbuster after domestic production?

Recently, the new generation of MINI COOPER S electric version ushered in the world's first exposure in China! In the future, the MINI pure electric version will be produced in 2023 by Beam Auto, a 50% joint venture between Great Wall and BMW.

The next generation of MINI world premiere! Can it become a blockbuster after domestic production?

In terms of appearance, the new generation MINI still has a strong family character. The front face adopts a semi-closed grille, and also continues the enlarged grille size after the mid-term redesign of the current MINI. Inside the iconic round lights on both sides, two narrow strips of sloping lights have been added to make them look more energetic.

The next generation of MINI world premiere! Can it become a blockbuster after domestic production?

For the electrification of the MINI, the fans are most worried about whether the car's consistent low hip point will be destroyed because of the height of the battery pack, thus losing the sitting posture that was once flying on the ground and the driving experience of the kart. However, since there is currently no photo of the flat angle of view on the side of the body, the impact of the battery pack on the height of the MINI chassis cannot be seen. Fortunately, judging from the length of the body, the new generation OF MINI does not seem to continue to extend the action. You know, the third generation of mini models launched after being acquired by BMW, the body length has undergone a great leap from 3627mm to 3698mm to 3821mm. This has also directly attracted countless fans to complain about the current MINI "not mini at all". Therefore, the MINI brand has also expressed its attitude in response to doubts, saying that the length of the new generation of MINI will not only not become longer, but also shorten to a certain extent compared with the current model.

In addition, the door handle of the new car has also changed from the current pull-down type to the up-cut type, which helps to reduce the wind resistance, and at the same time, it will not increase production costs like the electric retractable hidden door handle.

The next generation of MINI world premiere! Can it become a blockbuster after domestic production?

The shape change of the rear of the car is estimated to be a point that some friends are not easy to accept, after all, this car was born more than 100 years ago, and the taillight shape is basically a relatively regular rounded rectangle. According to the exposure chart, the taillights of the new generation OF MINI have become fan-shaped... Although the shape is more personal, it seems to have a slight "killing Matt" temperament. In addition, a penetrating black trim has been added to the center of the two taillights, which is also a mainstream design method today.

The next generation of MINI world premiere! Can it become a blockbuster after domestic production?

The interior part, the circular speedometer in the central area has always been the most classic interior design element of MINI, although the current model has turned this area into a conventional central control information interactive screen for the purpose of information display, but its classic circular outline has also been continued. On the new generation of MINI, this circular area is directly filled by the LCD screen, I believe that in the future, the UI design after this screen is lit will also let everyone feel the vitality of the MINI model.

The above is the currently known information, do you think that after the new generation of MINI domestic production, can you change from a niche car to a volume model by taking advantage of the general trend of electrification? Let's discuss it in the comments section

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