On November 19th, the 19th Guangzhou International Automobile Exhibition was officially opened. At this annual closing feast, Dongfeng Citroen took the theme of "Extraordinary Into The Spikes together in Versailles" to show the grandeur of "Versailles full of scenes".
As Citroën's new flagship model, the Versailles C5 X is more than just a sedan, combining the elegance and dynamics of a sedan, the practicality of a station wagon and the robustness and passability of an SUV, from which everyone can find what they want. The Guangzhou Auto Show co-created with customers the travel elements of the Versailles C5 X, re-empowering the driving fun of "poetry and far away" and broadening life.
At the booth, Dongfeng Citroen not only showed the Versailles C5 X of six official body colors, but also brought two "blue" and "yellow" Versailles C5 X co-created with customers, showing customers the creativity of "because you are different" and stimulating the enthusiasm for co-creation of Versailles.
Looking back on 2021: Dongfeng Citroen brand continues to rise, sales and brand attention have double harvested
The Guangzhou Auto Show is the last major auto show of the year, which means that the year is also nearing its end. In 2021, as the first year after Dongfeng Citroën proposed the "Yuan +" plan, dongfeng Citroen achieved a double harvest of sales and brand attention with hard-core products such as the new flagship versailles C5 X and the landing of "customer-centric" services.
According to the latest October 2021 national passenger car market analysis report: In October, among the mainstream joint venture brands, the market share of French cars increased. Dongfeng Citroen's sales in October increased by 290% year-on-year, and its cumulative sales from January to October increased by 126% year-on-year; in November, Dongfeng Citroën's invoice and delivery targets are expected to exceed 10,000 units. Both customers and orders have been greatly improved, and the confidence of outlets has been enhanced.
In terms of brand attention, Dongfeng Citroen's new flagship model Versailles C5 X debuted on the vibrato hot search; during the listing period, on the vertical platform, the Autohome Forum once ranked first, the car attention ranked in the top ten, and the Baidu search index remained hot. Not only that, with the leading strength of "leading the trend and reshaping the new benchmark of B-class cars", the Versailles C5 X has gained many new and young customers. Among the more than 10,000 unit orders of versailles C5 X, new customers accounted for 85% and young customers accounted for 80%, injecting new vitality into the upward development of Dongfeng Citroen brand. A comfortable citroën image that moves closer to the young is returning to the public eye.
Looking forward to 2022: Continue to "customer-centric" to improve service quality and create an extraordinary life
In 2022, Dongfeng Citroen will continue to be "customer-centric", from the aspects of product development, customer experience, brand building, etc., to create, experience and share with customers in depth, and create more wonderful and comfortable extraordinary products, experiences and lives with customers by continuously improving service quality.
Create 3+N product events with customers to make the car life better.
Mao Chuangxin, general manager of Dongfeng Citroen, said: Dongfeng Citroen plans to further accelerate the pace of product updates and market response speed through co-creation with customers, and launch 3+N product events in 2022. Among them, the 2022 Tianyi model, which is co-created with customers and truly iteratively defined by customer needs, will be released in January and sold in combination with new retail.
In addition, the essence of service is to create a comfortable and comfortable lifestyle with customers and build an emotional "bridge". Dongfeng Citroen insists on making the car serve people, serve life, continue to co-create with customers, strengthen service, strengthen communication, bring a sense of belonging at the spiritual level, and inject French ease and comfort into everyone's good life.
Accelerate the delivery of the Versailles C5 X and improve service quality.
"At present, the Versailles C5 X is in full delivery, with more than 5,000 units expected to be delivered in November." Qu Hongyu, deputy general manager of Dongfeng Citroen Marketing, introduced it. At the same time, Versailles C5 X will fully implement the five-heart guardian action, provide quality assurance policies and after-sales services that far exceed national standards, and use a maintenance cycle of 10,000 kilometers to make everyone worry-free.
Actively expand new retail, multi-channel to make it more convenient for customers to own cars.
Dongfeng Citroen adheres to the core concept of "customer-centric", while enhancing traditional sales capabilities, actively expanding the increment of new retail, selling products and serving customers through complementary channels and multiple ways, so that "where customers serve is where", so that customers can have cars simpler and more convenient.
Those who win the "people's hearts" win the market. In the middle of 2021, Dongfeng Citroen successfully "broke through" with hard-core products such as Versailles C5 X, and "co-created" extraordinary life with customers and "customer-centric" landing services.
In the future, Dongfeng Citroen will still unswervingly adhere to the concept of "customer-centric", move forward in the direction of "co-creation", integrate into the customer's life world and explore together, collide with the spark of a more wonderful and younger trend, and create more possibilities without definition. At the same time, it also allows more customers to enjoy the extraordinary car ownership experience of "where the customer is serving" and maximize customer value.