There is a car that looks very much like the old Porsche Cayenne, although the amount of ownership is small, but it can still be seen in some small cities, it is Huatai Baolig. It was a car launched in late 2011, based on Santa Fe's chassis, and many customers paid for it that year.
However, The Bulge looks like Cayenne, but does not have the qualities of a Porsche. Recently, there is a Bolig owner on a website posted to complain about their own car, on average every three days to break once, repair once, this brand does not have its own 4S shop, the outside repair shop does not dare to pick up this car, the reason is that accessories are very difficult to find.
However, when he wanted to sell it, a new annoyance came...
01
At that time, 230,000 started, and now 40,000 are not taken over
According to the owner of the car, because of his brain door fever, bought this Huatai Baolig, was originally attracted by its domineering appearance, coupled with his own patriotic feelings in worship, spent 230,000 mention of this car, now really regret to die, the car is not generally bad, and there is no 4S shop, in his own words is: "Buy this car is to live to suffer!" ”
He also said that Paulig did not have to be picky in appearance, the big man was very domineering, and the return rate when walking on the road was still quite high. The interior design is also good, concise and capable, or quite practical, the power is not meat at all, the output is smooth, a little step on the accelerator will go, but also relatively good.
But the failure of the car is too much, repaired once every three days, only to buy back the first day the window is broken, you have to use your hand to close the window. Trunk central control changed several times, the first day to extinguish, and then a few kilometers on the flameout, in the repair shop check out, the master does not want to check, and then the owner went home in a friend's repair shop to engage, the master said that the absolute throttle is dirty, washing and washing, the result spent 60 yuan to check and clean.
According to the owner's recollection, once on the highway there was also a stall, he was scared half to death, fortunately it was fine. He himself estimated that this car from the beginning to the present, the annual repair of the car to spend a lot of money, the key is that there is no 4S shop nearby, the outside repair shop is not willing to repair, because many accessories are not easy to buy.
However, when he wanted to sell the car second-hand, the local repair shop and the second-hand car dealer did not dare to take the order, and no one wanted the 40,000 yuan of the ming disk... The owner of the car said: "I am really tired, and I can only drive to scrap it myself." ”
According to the information compiled by Xiaobian from the Network, the main disadvantage of The main disadvantage of the Car is that the interior materials and workmanship are general, the fuel consumption economy is poor, and the most critical thing is that there are fewer after-sales service outlets and inconvenient maintenance.
02
Niche brand maintenance is a major problem
The Model of Huatai Baolig is actually just the tip of the iceberg of niche car brands. Compared with the well-known brands of well-known car companies, the strength of niche brands is too weak, and there is a big gap between the level of quality control and well-known car companies, and the ability to resist risks is also weaker.
Not to mention those brands that are too niche and unpopular, with the intensification of competition in the domestic auto market, Mitsubishi, Peugeot, Citroen, Ford and other former auto giants are gradually declining in today's auto market, and Suzuki and Renault have directly withdrawn from the Chinese mainland market.
Exiting the market is a tough choice, but for owners who have purchased these brands, future maintenance has become a big problem. After all, with the withdrawal of the brand, the authorized dealers in the original system will follow the withdrawal network, and the corresponding after-sales service will not be guaranteed.
Of course, there are also many independent aftermarket maintenance stores in the society now, although the 4S stores are gone, but there is no place to repair. But like the Bulge case above, not all auto repair shops will pick up your car. There are actually three main reasons:
First, it takes a long time to find accessories
Whether it is a big repair shop or a small repair shop, even a 4S shop, it is impossible to have all the accessories, because there are tens of thousands of parts for a car. So when you suddenly want to change an unusual accessory, either call in advance to book, or you can't change it, and you may not be able to buy accessories in auto parts city. And everyone understands that as a merchant, they don't want to press the goods, so they can only sell some accessories that often sell brands.
Second, the uncertainty of the maintenance process
For any maintenance plant, it depends on efficiency, which is the so-called "overturn rate", if a car occupies too long on the workstation, the fee is not high, then the repair shop will naturally not be willing to accept orders. For example, it is more cost-effective to build a Toyota than to build a Fiat, because everyone is familiar with it and repairs it quickly.
Niche car accessories arrive slowly, and car repair is also a skilled type of work, not often repaired car is more time-consuming, some may ask the teacher on the spot, very waste of time, even if it is repaired, how to ensure the quality?
Third, niche brand cars do not maintain their value
Some auto repair shops also do used car business part-time, such as a customer repairing a car, after a birth and two times, sometimes they will ask you to collect the car, but if it is a niche car, these stores will never easily start, unless they plan to open their own, because the retention rate of niche brand models is too low, for him after the acquisition, not only can not guarantee that it can be sold, but also rotten in the hand.
03
Is the parts supply chain a pain point?
In recent years, we are all talking about repair integration, this word, in recent years, the number of discussions in the industry is no less than "subversion" and "empowerment", but the repair integration is four words, but it is not easy to really be factual.
Auto parts (supply chain) is located between upstream parts manufacturers and downstream dealers, terminal stores, this supply chain is not only a function of buying and selling, which also involves after-sales, warehousing, logistics, finance and other important links.
Nowadays, there are quite a few parts supply platforms operating, but none of them seem to be the real industry benchmark, why is this?
To answer this question, we must first understand the biggest competitor of the auto parts e-commerce platform - auto parts city. Although the auto parts city is very "grounded", in many aspects have certain localization advantages, but its shortcomings are also obvious, Xiaobian summary is zero to whole ratio of high, dead inventory, low circulation efficiency, information asymmetry, market dispersion and so on.
At present, the traditional distribution mode of auto parts is: spare parts manufacturers - wholesale agents at all levels - auto repair stores - terminal car owners. The channel model with many links and long fronts not only brings huge time costs and financial costs, but also makes it difficult to achieve real-time monitoring and collaborative management. The phenomenon that the strategic planning of upstream enterprises is difficult to implement and emergencies cannot be dealt with in a timely manner seriously affects the operational efficiency.
Compared with traditional channels, the advantages of auto parts e-commerce are obvious, and the main focus is to improve efficiency and save time and cost. However, the road of auto parts e-commerce is far more bumpy than other industries, which is mainly caused by several factors.
First of all, the auto parts market has a high threshold and a large amount of data and information processing. Each SKU needs to match the model one by one, even if it can be matched, it will take a lot of time; secondly, the domestic parts procurement and sales are still heavy offline, and some downstream stores will still choose to buy directly to the auto parts city, and the efficient channels are familiar.
*All text and graphic materials in this article are from the Internet