Author: Auto Parts Says Small Win
Edit: Auto Parts Says Small Win
In recent years, due to the epidemic, the upgrading of the market business model, policies and other factors have also produced a series of chain effects on the automotive aftermarket. The auto aftermarket is constantly upgrading, the support of policies, the era of Internet, gradual branding, auto after-car services are still rising.
In recent years, there have been some negative and pessimistic views in the automotive aftermarket, such as the auto parts city is about to be subverted, the car maintenance is not worth it, and the purchase volume continues to decline. In recent years, due to the epidemic, the upgrading of the market business model, policies and other factors, the automotive aftermarket has also produced a series of chain effects. So we look at the entire auto aftermarket, what is the auto aftermarket in 2021? Will the automotive aftermarket be good in 2022?
People who are essential to the industry ultimately benefit
The owner of a street auto repair shop said:
"The whole process of opening a store in 2021 has been extremely difficult, whether it is the maintenance chain of the volume host system, the regional head maintenance chain, either closing the store or shrinking." Especially in the traditional auto industry, after the ownership of new energy vehicles comes up, car maintenance is basically system software updates, tire replacement and chassis maintenance, etc. As for the three electrics, the motor, electronic control, and battery are basically not able to turn into ordinary maintenance stores like ours. ”
The ownership of new energy vehicles has risen, and ordinary single stores have been unable to fully serve car owners, so they have also lost many customer resources. This phenomenon has become a reason for the "failure" of many single stores.
The owner of a Mercedes-Benz repair shop said:
"19 years ago, it was an ordinary comprehensive repair factory, but with the changes in the market, considering the precipitation of the comprehensive repair plant's own customers, technology and services, it is difficult for the store to provide customers with better technical services, reflecting the core essence of auto repair services, so in response to the market to seize the opportunity of change, I resolutely and resolutely transformed into Mercedes-Benz repair." After the transformation of Mercedes-Benz specialization, the staff skills are improved, the flow of accessories is more efficient, although on the whole the store "Expanding Customers" has become the most important, but in the epidemic repeatedly, chain expansion, new energy impact and other factors will have a huge impact on the store, around the customer demands, to provide professional, cost-effective service, to obtain the trust and recognition of car owners is the most important. ”
The impact of the epidemic and changes in the market, to better survive, to provide customers with better technical services to reflect the core essence of auto repair services, seize the opportunity of market changes to change the model of the store, or a breakthrough in the better survival of a store.
The owner of an auto parts store said:
"When the market is too big, your strength alone is limited, before I did traditional auto parts stores just a store to serve the entire region, at that time can not radiate so far, now most of the repair shops advocate zero inventory, zero inventory he how to do, this has to find chain stores to cooperate, because we have a lot of stores, traditional auto parts stores he does not have this function." After joining the chain platform, successfully do the market share, help you run the company, and help you make the customer viscosity up. ”
In this "fast era", people are blindly pursuing efficient, convenient and fast services. But things like pressing goods, hanging accounts, and personnel instability are common things for traditional auto parts manufacturers, not to mention more efficient services. The expansion speed of chain stores has been further accelerated, and the response of the current auto descendants is also updated in real time, and now in the entire large market we can see that Kangzhong incubated the "Golden Iron Oak" project, Lepai launched "Wanjieshi", Haomeite "selected auto parts chain", and the three heads and six arms have also successively launched or strengthened the importance of chassis projects, all of which are breaking through the limitations of traditional auto parts.
Zhang Xinguo, an automotive aftermarket expert who has long focused on the consulting and guidance of automotive aftermarket enterprises, pointed out:
From the perspective of the industry, it is the consensus of the industry that car washers are difficult to recruit and retain, so reducing car washers or not using car washers has a strong demand for after-sales enterprises and even gas stations and logistics companies. From a technical point of view, after more than ten years of technology accumulation, the Internet, AI intelligence, sensors and other applications on intelligent car washers can meet the needs of self-service unmanned car washes. From the perspective of market capacity, it is not surprising that the capital looks at the intelligent unmanned car wash according to the 200 million vehicle ownership, 10 yuan per car wash, which is a huge trillion yuan market. At the time of the normalization of the epidemic and the cold winter of capital, the tentacles of capital have advanced to the subdivisions of remanufactured parts, intelligent car washes, insurance, etc., and then the automotive aftermarket will show a situation in which supply chain financing leads, and the segmentation of the field is blossoming.
Zhang Jie, founder and CEO of Gecko Motors, who has long been concerned about the auto repair sector, pointed out:
As the entrance to the aftermarket, auto repair is irreplaceable, but from the perspective of financial investment, it is a choice with low efficiency and income, so whether it is Xinkangzhong's heavy investment to start Tmall car breeding, or Mobil to start the Fuchuang project, etc., it is indicating that the auto repair chain is gradually bidding farewell to speculative capital operations and turning to strategic investment. From the perspective of the auto parts supply chain, the wearing parts plate is relatively mature, and the capital also believes that this is a bullish market, so even if there is a unicorn that has gone to the D round before the new Kangzhong, it has not stopped the capital from betting on the pre-A stage of GoodMet.
Policies benefit the industry
Last year, the State Administration for Market Regulation issued a new three-guarantee policy, which is intended to further standardize the industry and promote the marketization process of the industry; in addition, the introduction of new energy exclusive car insurance is to continue the state's emphasis on energy strategy and promote the development of new energy vehicles.
Taking the auto parts city as an example, many local governments are vigorously supporting economies such as the auto repair auto parts ecological park, with the intention of transforming and upgrading the traditional auto parts city, rather than simple and rude demolition, indicating that the policy does attach importance to the auto industry. At the same time, the automotive aftermarket is a personnel-intensive service industry, with strong technical attributes, related to the adaptation of a large number of jobs, and is also very in line with the policy orientation of the state's vigorous support for higher vocational specialties.
After-car service is indispensable
In 2022, is the automotive aftermarket good? For most practitioners, believe their answer is yes. If you carefully observe the views of the two auto parts shop owners above, as well as some automotive aftermarket figures, you will find that their approach is not difficult, as long as they are careful, almost everyone has the opportunity to learn and apply, and can successfully make a breakthrough.
Therefore, we have seen that whether it is affected by the epidemic and market upgrading, in the past few years, there has indeed been a cliff-like decline in the number of factories and the decline in the frequency of car owners. However, in this extraordinary period, due to the growth of demand for private travel, the support of policies, the era of Internet, gradual branding, after-the-car service is still rising.
