As Gen Z gradually becomes the protagonist of the era, Lucy AndLory hopes that every girl who wears Lolita "can act like a princess". With such an original intention, through Tianyin Interactive Matchmaking, we reached cooperation with Tencent Animation IP "The Temptation of the Cat Demon", and gave birth to a new joint model "Dream of the Spirit Butterfly", hoping to use Tencent Animation IP empowerment to realize the transformation of cultural value to economic value, and create an industrial pattern of points, lines and surfaces.
LucyAndLory X The Seduction of the Cat Demon Co-branded "Butterfly Dream."
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LucyAndLory
A fairy tale derived from fatherly love
LucyAndLory is a local clothing brand in Wuhan, dedicated to the platform of IP cultural creativity and promotion and resource integration and monetization. With secondary and pan-quadratic clothing and derivatives as its main business, it integrates from design, production and sales. LucyAndLory has a variety of Lolita girly clothing, including elegant style, sweet wind, Chinese style and other different styles of product line. Its "Zimu Yuxi" girl brand mainly designs and produces JK clothing and other girly style clothing, and lays out Hanfu series products.
Speaking of the origin of the "LucyAndLory" brand, there is a story about love.
XiaoYin had the honor of interviewing Li Gaoqu, the founder of Lucy AndLory's brand. In 2014, Li Gaoqu left as a business executive to start a business and founded "Goodie", a company that makes snack products. The reason why I had the idea of making snacks, Li Gaoqu told Xiaoyin, "Because my wife loves snacks, when I started a business, I thought, I just open a company to sell snacks."
Later, Li Gaoqu and his wife had two particularly cute daughters. The daughter loves Lolita very much, and considering the delicate skin of the child, the suitable clothing fabric is a problem. Not only do the daughter like, but also the fabric is close to the skin of the child, Li Gaoqu thought of simply doing it himself, so he had the two-dimensional Lolita clothing brand "LucyAndLory", and Lucy and Lory are the English names of Li Gaoqu's two daughters. Another girl's brand, Zimu Yuxi, is the Chinese name of the two daughters.
Behind the birth of the LucyAndLory brand is the love for children from a father. Li Gaoqu hopes that Lucy AndLory's clothes can become a symbol of love on the body, and every girl should be like a princess.
All of LucyAndLory's skirts are restored to skirt details one-to-one to introduce parent-child models, which can be worn down to 2 years old, which is also the biggest feature of the brand. Now it has a variety of different styles of popular LO skirts, such as the tea party "Princess St. Lucy" with its exquisite dazzling and fashion avant-garde, attracting the attention of many young boys and girls, widely favored by orderers.
Lucy AndLory
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Lucy AndLory Little Meow
The myth of the pop-up lo skirt
In November last year, Lucy AndLory launched the cute series "Little Milk Meow", which specially invited well-known designers in the industry and top grass planters to Wuhan for offline display. In just one month, "Little Milk Meow" became a lo skirt hit.
Lucy AndLory Little Meow model
In March this year, the LucyAndLory store was fully upgraded and upgraded, and a new two-color two-color two-shaped gorgeous "Jumbo" was launched. And at the event, it was awarded the honor of "Wuhan Best Design and Quality Lo Shop".
At CP28 (the 28th Anime Fan Show), Lucy AndLory's parent-child catwalk was also widely acclaimed. At the Aini Comic Con and Shenzhen Video Game Festival just past this year, Lucy AndLory, as the only clothing sponsor invited by the organizers, won praise for her high-quality requirements for the quality of her own clothing, and also created a long-lasting and explosive "little milk meow" myth.
Starting from the two-dimensional Lolita clothing, LucyAndLory now has a 1,000-square-meter offline physical store in Wuhan, an online "LucyAndLory" Taobao store, and cooperation with commercial complexes such as "Yunsheng".
At the same time as doing domestic sales, LucyAndLory also does foreign trade, and its clothing is exported to Japan, Europe and North America. The buyer places an order first, and then generates it as a production model, from research and development to production and sales.
Li Gaoqu plans to open another physical store in Wuhan next year and an offline store in Hankou and Wuchang. After that, it will also start to expand the JK service and Hanfu market, and Hanfu is expected to meet next year.
LucyAndLory Wuhan offline store
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and The Seduction of the Cat Demon
Make a "Butterfly Dream"
Lucy AndLory's first IP joint attempt took a fancy to Tencent's animation IP. Founder Li Gaoqu believes that the stronger brands in Z dimension and ACG are Tencent, B station and other brands, and Tencent is the first choice for IP joint names.
Li Gaoqu told Xiaoyin, "Now is the Z generation, the joint name field that young people like will try to do later, and then we will consider doing a joint name with the e-sports team, and doing a joint name with the second dimension and the national wind." In the niche category that does not have a head brand now, IP co-branding is a big market."
Speaking of the opportunity to co-title "The Temptation of the Cat Demon", Li Gaoqu said that it was because of "Little Milk Meow". Last year, LucyAndLory came out with the explosive lo skirt "Little Milk Meow" series, because they are all "cats", which feels very compatible with "The Temptation of the Cat Demon". Based on this, we cooperated with the "Temptation of the Cat Demon" IP.
The latest joint model, named "Dream of the Spirit Butterfly", is more "Chinese style" and is mainly female users who like Lolita, Guofeng and The Second Dimension. The new model uses a lot of butterfly elements, such as the skirt with two small side clips, like the wings of a butterfly. The skirt is draped with a glittering butterfly design, which is close to the theme of "Butterfly Dream". The main color of the joint model is taken from the logo color of "The Temptation of the Cat Demon".
In the next in-depth cooperation with Tencent Animation, LucyAndLory will continue to launch the "Temptation of the Cat Demon" series of new cooperation IP products, enrich the offline experience, create a cultural value with richer connotations, and promote the "three pit culture" of LOLITA clothing, Hanfu and JK uniforms to a wider range of consumer groups. Li Gaoqu hopes that with the help of IP empowerment, it can bring greater influence to the brand.
Tianyin interactive
Co-branded Amway
The Cat Demon's Seduction X LucyAndLory
IP Co-branded "Butterfly Dream"
Good IP, find the sky tone
Tianyin Interactive is committed to building China's largest IP creative industry empowerment platform, is a one-stop IP content marketing service producer, its IP SaaS service, providing IP licensing, creative design, content production, social media marketing, scene marketing, channel sales and other full-chain services. As a leader in the commercialization of domestic IP, Tianyin Interactive IP resource library covers animation, games, sports, music, novels, film and television and other fields, and has reached strategic partnerships with Tencent Smart Retail, Tencent Animation, Tencent Games, Bilibili, Yuwen Group, Vitality Mars, JD.com and other institutions. Good IP, find tianyin!