In August last year, the Hongqi H9 launch conference was held at the headquarters of China FAW. Xu Liuping, chairman of China FAW, profoundly explained the strategic concept of "new mission, new red flag, new technology and new flag" of China FAW.
On January 8, 2018, China FAW officially released a new brand strategy in the Great Hall of the People, opening a brilliant chapter of "new era, new red flag, new dream, new journey".
Since then, in the 958 days and nights since then, China FAW has invested full of feelings in brand building, product research and development, technological innovation, quality assurance and service to the extreme, paid great hard work, exerted extraordinary wisdom, and begun a new development model of all-round and all-field leap forward, showing "red flag speed", "red flag quality" and "red flag spirit" everywhere.
Now, The Hongqi brand has and is making the first step of "42 times growth in three years" of remarkable results and impressive performance, ushered in the continuous love of the market and the special favor of consumers, and is striving to stride towards the goal of the third step.
Today's Hongqi brand has an extremely strong product innovation ability, among them, the first C+ class luxury flagship sedan of the Hongqi brand displayed at the live broadcast site, the Hongqi brand's first C+ luxury flagship fully intelligent pure electric SUV Hongqi E-HS9, Hongqi S9, Hongqi H5 FCEV, Hongqi intelligent minibus, etc., that is, the latest achievements of Hongqi brand product innovation and technological innovation are presented in an all-round way.
The quick and comprehensive layout allows us to see the pace of the new red flag running forward. In order to meet customer needs, react quickly to the market. Xu Liuping established the global R&D layout of "one department and four hospitals" across "three countries and five places". Among them, Changchun is its global R&D headquarters, and has newly established a modeling design institute, a new energy R&D institute, and an intelligent network R&D institute; a forward-looking technology innovation branch and an experiential perception measurement institute in Beijing, a new energy R&D institute in Shanghai, a forward-looking design and innovation branch in Munich, Germany, and an artificial intelligence R&D branch in Silicon Valley, usa.
Xu Liuping said that China FAW is determined to dedicate more wonderful products to more Chinese with a higher sense of mission, more hard work, stronger innovation and more pleasant service, and strive to double sales to 400,000 vehicles in 2021, once again complete the set goal of the Hongqi brand in advance, and contribute to the great era of the heroic rise of the national automobile brand.