Since Xu Liuping became the chairman of FAW Group, he has always been committed to promoting the great rejuvenation of the national brand Hongqi. A number of new models of Hongqi have been recognized by the market one after another. The official listing of Hongqi H9 has pushed the Hongqi brand to a new height. Chairman Xu Liuping has always attached importance to the development of the Hongqi brand, and continued to excavate outstanding talents to resupply and reshape hongqi in the early stage. The newly listed Hongqi H9 was led by designer Ding Yangfeng for the main body design, and the design director Giles Taylor joined to suggest and supplement the local and detailed design, combining Chinese and Western styles to create a magnificent appearance of the Hongqi H9. From planning, design, research and development, to the final mass production, Chairman Xu Liuping personally participated in the whole process of the birth of the Hongqi H9, which is the first true luxury car based on the new noble refinement of the Chinese style.
Different from the simple and rough luxury and high-end, "new and noble" not only reflects the characteristics of the times, but also fits the traditional culture and oriental aesthetics, and fully meets the dual upgrading demands of automobile consumers for material culture and spiritual culture. That is to say, Hongqi H9 is different from luxury in the traditional sense, and it is very competitive in terms of product dimension. It is worth mentioning that the Hongqi H9 is a medium-sized luxury car and has become a new benchmark for independent high-end luxury cars. FAW aims to become a "new noble brand" of the Hongqi brand. Hongqi H7, Hongqi H5 and Hongqi HS5 products, relying on strong product strength in the market, have won the support of many consumers, and sales are the best proof. The reason why Hongqi H9 can "not arrive, the sound starts first" depends to a large extent on the strong manufacturing level and technical strength behind the product.
The new Hongqi brand lives up to the attention of users and has a long-term development plan for products. Chairman Xu Liuping has helped Hongqi H9 for many times, showing its condensed new technologies, new processes and new concepts.