Xu Liuping said: "The growth of the Hongqi brand in recent years, its own efforts are only one aspect, the most important thing is that consumers' love, publicity and sense of identity and pride of the Hongqi brand are unprecedentedly high, Chinese consumers, The Chinese people's love and recognition of the Hongqi brand is the most basic force for the Hongqi brand to strive." ”
Under the strategic guidance of FAW Group, Hongqi has formulated a new energy technology strategy, and the overall goal is to focus on three major technology platforms, pure electricity, hybrid and fuel cell technology platforms, corresponding to six technical directions, to create ten core proprietary advanced technologies. Continuously reduce the level of carbon emissions, improve customer recognition, and establish the benchmarking role of the Hongqi brand as an independent national luxury brand. Zhao Huichao, vice president of the New Energy Development Institute of FAW Group, said.
In order to speed up the pace of overcoming technical difficulties, Li Dan, vice president of the R&D Institute of FAW Group and president of the Intelligent Network Development Institute, announced FAW Hongqi's FEEA3.0 flying blade plan. "From the three traditional parts we mentioned when we talked about cars in the 1990s, to the users who began to pay attention to the configuration and functions of models, to the rapid development of digital society, the emergence of smart cars, and the development model of automotive products is constantly updating and changing with the above development trends." At the sub-forum of this year's Sino-German Automobile Conference, Li Dan said that in order to meet the needs of thousands of users, automotive companies need to have a new technical framework to support.
"Simply put, in terms of hardware, it is necessary to reserve enough computing power so that more and better apps can be run; In terms of software, it is necessary to introduce the SOA service-oriented design concept, so as to achieve rapid development and launch of the App. This is the Hongqi Flying Blade Plan, which is an important territory for FAW Group to face the era of smart cars and smart cars. Li Dan introduced.