Official data show that in the past January to October 2020, FAW Group has sold 3011248 vehicles cumulatively, an increase of 7.5% year-on-year. 8％。 The most stunning non-red flag of independent car brands is none other than Hongqi. According to the target previously set by Chairman Xu Liuping of FAW Group, FAW Hongqi needs to achieve a sales target of 200,000 vehicles in 2020. It is not easy for the Hongqi brand, which has an annual sales volume of more than 100,000 in 2019, to achieve the sales target of 200,000 in 2020. But no one could have imagined that FAW Hongqi became the first of all car companies last year to announce that it would achieve its annual sales target for 2020. On December 25, FAW Hongqi announced that it would complete its annual sales target of 200,000 vehicles in 2020 one week ahead of schedule, with a year-on-year sales growth rate of 100%.
Considering the overall state of the auto market in 2020, and Hongqi is a high-end brand, this is a staggering performance. Under the influence of the epidemic, it is not easy for FAW Group to hand over this high-score answer sheet. By 2021, Xu Liuping will lead the Hongqi brand to a new journey, and the goal of sales reaching 400,000 is not a problem.
On August 2, 2017, Xu Liuping went to the board of directors of China FAW Group. After Chairman Xu Liuping took office, he quickly promoted the implementation of the personnel structure adjustment plan, optimized the personnel structure by using two methods: internal competition and external citation, imported advanced human resources, increased organizational vitality, and made the overall appearance of FAW Group look new.
Next, Chairman Xu Liuping opened the construction and landing of the grand strategy of reviving the Hongqi brand. First of all, Xu Liuping adjusted the Hongqi brand directly operated by FAW headquarters, and the resource allocation was smoother and faster. The former positioning of Hongqi has brought ordinary consumers a sense of distance that can only be viewed from a distance, and Xu Liuping has guided the brand image of Hongqi to the direction of marketization and rejuvenation, bringing a broader mass base to the brand. From the product level, the "people-friendly" model based on Hongqi H5 has a young and dynamic appearance design, rich scientific and technological configuration, attention to driving pleasure, and the comprehensive quality of products has been significantly improved. In addition, Chairman Xu Liuping also made a breakthrough in the channel, laying a solid foundation for the next outbreak of Hongqi.
Under the simultaneous adoption of multiple measures, the new red flag has created an unprecedented "flag" trace. In 2019, the Hongqi brand achieved total sales of 100166 vehicles, compared with 3.5% in 2018. Compared with 30,000 units, the company achieved a year-on-year increase of 203%. The original time to achieve the goal of "breaking through 100,000 vehicles" was 2020, and the red flag that exceeded the task one year ahead of schedule has since become the focus of the industry.
At the beginning of 2020, Hongqi H9 ushered in the world premiere in the City Hall, and this latest flagship model of Hongqi integrates oriental design, luxurious and delicate style, and strong power of V6, and has received high attention from inside and outside the market. Hongqi H9 has been officially listed, pointing to the medium and large luxury segment. The arrival of the new model will surely bring a better driving experience to the Faw-hongqi brand.