In 2017, Hongqi, which sold less than 5,000 vehicles throughout the year, has basically faded from people's vision. In the face of such a dismal situation, Xu Liuping took up the position of chairman of the new FAW Group, which can be said to be in danger. As a senior "auto person" with more than 30 years of industry experience, Xu Liuping resolutely assumed the heavy responsibility of reviving the Hongqi brand and created a new situation in brand development.
In order to seek new developments and opportunities, Xu Liuping began in-depth analysis as soon as he took office, based on the market, multi-party research, he believes that innovation is the key to the revival of Hongqi Automobile. After that, FAW's structure underwent great changes, cut down FAW Automobile Research Institute, and quickly established a new R&D system: a four-institute, three countries and five places, and also established a global excellent R&D team of more than 5,000 people, and newly formulated the world's leading R&D system and development and testing process. These changes and adjustments have changed the mental outlook of FAW, worked together, improved efficiency, and Xu Liuping's arrival is like a shot in the arm, making the development of Hongqi steadily advance.

At the beginning of this year, Xu Liuping stood in the Great Hall of the People, looking back on the past and sharing the joy of the harvest of the new red flag. For many years, the Hongqi brand has a special status in the minds of the Chinese people, the fathers are proud of the Red Flag, and the new Hongqi under the leadership of Xu Liuping is even more impressive, and my generation will be proud of the new Hongqi. Hongqi Automobile's total sales reached 100166 units in 2019, breaking through the 100,000 mark for the first time, which is the best achievement of the Hongqi brand since its inception in 1958 and can be said to be an important milestone. Affected by the epidemic and the off-season, the overall car market retail sales in the first quarter of this year may decline by about 40%. Hongqi has achieved a sharp rise in this context, and the market performance is worthy of recognition. From this point of view, Xu Liuping's bold words about sprinting 200,000 sales in 2020 are still well documented. The rising sales volume of Hongqi has made people see the hope of independent high-end brands.
In the old days, Wang Xie Tang Qianyan flew into the homes of ordinary people, and Hongqi well completed the transformation from the image of the official car that was high above the past to the pro-people brand that walked into the people, and achieved great success. This is inseparable from Xu Liuping's grasp and innovation of the development of the automobile industry. Keep up with the pace of the times, accelerate transformation and upgrading, better understand the needs of the audience, strengthen Hongqi brand building and technological innovation, and strive to provide consumers with products and services that are dreamy, sparkling, pleasant, and timely and iterative.
Xu Liuping has made earth-shaking changes in Hongqi, and from the perspective of market feedback, this reform and innovation is undoubtedly successful. Only Xu Liuping realized the real reason for the silence of the red flag, and the right medicine made the red flag more refined.