Text: Understand the original Che Emperor Chang Siyue
[Understand Chedi Original 2021 Guangzhou Auto Show] [Understand the car emperor original industry] Another year of the Guangzhou Auto Show arrived as promised. As the charge number of the domestic auto market before the sprint at the end of the year, although this year's Guangzhou Auto Show is shrouded in the haze of uncertain factors such as chip shortages, with the continuous release of the market consumption upgrade potential, intelligent high-end and personality co-creation have also allowed various enterprises and even the entire industry to find a new starting point and driving force.
At the Guangzhou Auto Show, the Auto Emperor Industry Channel reviewed and summarized the mental journey and unforgettable moments of the automotive industry in 2021 with a number of auto industry leaders, technical elites and marketing celebrities, and planned the future new growth of the auto market and the new changes in industry trends. This interview was conducted by Yang Wei, director of the Modern Marketing Strategy Department in Beijing.
Yang Wei, Director of Beijing Hyundai Marketing Strategy Department
Yang Wei said that the new cars on the market next year include the redesign of Fiesta, Fiesta N Line, etc., and Beijing Hyundai has gradually formed an N Line product series, which fully meets the personalized needs of consumers through more subdivided product lines.
In response to the current MPV boom, Beijing Hyundai has also launched the first MPV Kusitu, for which Yang Wei believes that with the gradual liberalization of the two-child and three-child policies, the home MPV market has ushered in new opportunities, and the Kustu has filled the gap in the MPV market of Beijing Hyundai.
Kustu
Understanding Chedi: What are the highlights of this year's Guangzhou Auto Show Beijing Hyundai booth?
Yang Wei: At this year's Guangzhou Auto Show, our theme is Genome ONE, which mainly showcases the leading products and technologies of Beijing Hyundai and Hyundai Motor through five series of products and technologies.
The first highlight is the high-performance field, with a number of high-performance N brands and N Line products unveiled. We have launched the Tucson L N Line this time, which is the first N Line series SUV product introduced by Beijing Hyundai, which uses a lot of N Line exclusive kits and has a stronger sense of sports. In addition, modern cars such as the Elantra N and the redesigned KONA N were also exhibited.
Beijing Hyundai Guangzhou Auto Show booth
The second highlight is New Energy, where we have launched a new car, the Tucson L Hybrid. This is the first hybrid SUV of Beijing Hyundai, with excellent fuel economy and drivability. In addition, the IONIQ (Ani Kr) 5 under hyundai's pure electric brand was also exhibited.
The third highlight is the demonstration of hydrogen fuel products and technologies. Hyundai Motor has a global leading strength in the field of hydrogen fuel, and this time it showed the introduction version of the hydrogen fuel cell vehicle NEXO, as well as the fuel cell system.
The fourth highlight is the aspect of smart driving technology. Everyone can see Hyundai's latest hydrogen-powered intelligent unmanned transport vehicle, power unit module and flat battery module, etc., and comprehensively demonstrate hyundai's new progress in the field of future travel such as unmanned driving.
The fifth bright spot is the hot sales of new cars. Beijing Hyundai brought the first MPV KusiTu, which has recently sold very well, as well as popular new cars such as the fifth-generation TuCson L and the seventh-generation Elantra Black Knight Edition, as well as the Paristi Palaisade, a medium-sized and large SUV of Hyundai Motor.
Understand the car emperor: This auto show Beijing Hyundai has two new cars on the market, in addition to the mass production car Kustu is also a car with a high market heat recently, can you tell us more about it?
Yang Wei: First of all, let's introduce the Tucson L hybrid.
The Tucson L Hybrid, Beijing Hyundai's first hybrid SUV model, debuted at this year's Chengdu Auto Show, which was officially launched at the Guangzhou Auto Show and will help Beijing Hyundai broaden the hybrid model segment.
In terms of appearance, the car inherits the fifth-generation Tucson L exterior design, with the HEV logo on the rear. In terms of intelligent configuration, it is on par with the fifth-generation Tucson L, equipped with the Intelligent Network 3.0 system and the Hyundai SmartSense "Mind-In-One" driver assistance system, providing up to 23 ADAS configurations in the same level to improve travel convenience and safety. NSCC is unique to its class based on navigation intelligent cruise control, HDA highway driver assistance, and FCA forward collision avoidance assistance.
Tucson L Hybrid is equipped with a modern automobile engine-electric motor-transmission integrated high-efficiency TMED hybrid system, which can be called "one of the most efficient hybrid systems in the industry", with higher transmission efficiency, lower energy loss, lower overall equipment quality, stronger structural optimization ability, and smaller space occupation. It has a longer pure electric mileage, a longer comprehensive mileage, a higher pure electric driving speed, and lower energy consumption. It can provide the same level of fuel economy as the same level of fuel economy as the same level of models, and the acceleration of the fuel model is superior to the driving experience, so that users can enjoy the dual experience of driving and environmentally friendly travel at the same time.
Another new car on the market this time is the Tucson L N Line.
Tucson L N Line is the first N Line series SUV product introduced by Beijing Hyundai, and on the basis of the fifth-generation Tucson L, it has been optimized for some details that are more inclined to the sporty style, which is very recognizable. We hope that this car can provide a more sporty driving experience for young consumers.
In addition, we will focus on the MPV Kusitu that has recently been listed in Beijing Hyundai.
Kustu is the first MPV product launched by Beijing Hyundai. With the gradual liberalization of the two-child and three-child policies, the household MPV market has ushered in new opportunities. Kustu positions itself as a "home MPV popularizer", providing users with high-quality travel solutions for the whole family, filling the gap in the MPV market of Beijing Hyundai.
Understand Chedi: What are the new product plans of Beijing Hyundai next year?
Yang Wei: Continue to promote the HSMART+ technology brand strategy, and continue to drive brand upgrading through new products and new technologies. In response to the changing trend of the market and consumers, Beijing Hyundai will continue to accelerate the launch of innovative products that meet the needs of users.
In terms of product planning, all the main products of Beijing Hyundai have been replaced, and the competitiveness of products has been further strengthened. The new cars on the market next year include the modification of Fiesta, Fiesta N Line, etc., gradually forming an N Line product line, and fully meeting the personalized needs of consumers through a more segmented product line.