On December 14, 2018, in order to publicize the national standard of "Turquoise Grading", enhance the brand influence of "Zhushan Turquoise" and promote the development of zhushan turquoise industry, sponsored by Zhongbao Association, National Jewelry and Jade Quality Supervision and Inspection Center, Zhushan County People's Government, and undertaken by the National Technical Committee for Standardization of Jewelry and Jade, The Jewelry College of China University of Geosciences (Wuhan) and the Shiyan Quality and Technical Supervision Bureau, the "Standard Escort, Cultural Leadership, And High-quality Development" - "Turquoise Grading" National Standard Publicity and Consistency Zhushan Turquoise Brand Culture Promotion" activity was successfully held at the China International Exhibition Center (Jing'an Zhuang Hall) in Beijing.
Bi Lijun, Vice President and Secretary General of China Jewelry and Jade Jewelry Industry Association, Yang Lixin, Director of the Standardization Department of the National Jewelry and Jade Quality Supervision and Inspection Center, Yang Xingxing, Jewelry College of China University of Geosciences (Wuhan), Liu Weihua, Member of the Standing Committee of the People's Government of Zhushan County, Shiyan City, Liu Weihua, Deputy County Governor, Leaders of Zhongbao Association, Jewelry College of China University of Geosciences (Wuhan), Hubei Province, City and County, leaders of governments and associations (business) associations of various industrial bases, jewelry designers, jade carvers, teachers and students of jewelry colleges, More than 100 leading guests from turquoise merchants and other jewelry industry colleagues, media from all walks of life attended the publicity and promotion activities.
The implementation of standards fills the gaps, strengthen cooperation and seek common development
Liu Weihua, member of the Standing Committee of the Zhushan County People's Government and deputy governor of Zhushan County, delivered a warm speech, in which he introduced to the guests in detail the resource advantages of Zhushan County, cultural tourism, and turquoise industry. He said that Zhushan County is a world-renowned turquoise production area, with reserves accounting for about half of the world's total reserves. Since 2012, Zhushan County has been committed to promoting the formulation of the national standard of "Turquoise Classification", which is practical and operable, and the turquoise classification will be "evidence-based" in the future. He expressed his heartfelt thanks to the expert team of China University of Geosciences (Wuhan), the Zhongbao Association, the leaders of the national, provincial and municipal quality supervision departments, and the colleagues in the jewelry industry who cared about and supported the development of the turquoise industry in Zhushan. Finally, he sincerely invited the guests and media friends to visit Zhushan, the "turquoise town", and seek common development.
Wang Fang, director of the Industrial Coordination Department of China Jewelry and Jade Jewelry Industry Association, delivered a speech, she expressed her high appreciation for the outstanding achievements made in the development of the turquoise industry in Zhushan County in recent years, and expressed her sincere gratitude to the governments and industry colleagues at all levels who have been concerned about and supported the development of the Turquoise Industry in Zhushan County, and she said: In the future, the Zhongbao Association will join hands with the People's Government of Zhushan County, and the Zhushan County Turquoise Industry Association (Business) Association and the jewelry industry colleagues, under the development opportunities of the new era, innovate services, deepen industrial planning and industry norms 2. Festival activities, competition exhibitions, talent training, product innovation, resource protection and other aspects of cooperation, guided by standards and planning, standardize the market order of turquoise products, enhance the awareness and reputation of turquoise products in the jewelry field, strengthen the promotion of "Zhushan turquoise" brand culture, enhance the innovative design level of turquoise products, and promote the sustainable and healthy development of the turquoise industry in Zhushan.
Under the joint witness of the participating leaders and guests, the China Jewelry and Jade Jewelry Industry Association and the People's Government of Zhushan County signed the "Turquoise Industry Strategic Cooperation Agreement", and the close cooperation between the two sides will further activate the development opportunities of the Zhushan turquoise industry in the new era and release more vitality for the development of the Zhushan turquoise industry.
The series of publicity was officially launched the authoritative interpretation of national standards
Bi Lijun, Vice President and Secretary General of China Jewelry and Jade Jewelry Industry Association, Yang Xingxing, Dean of Jewelry College of China University of Geosciences (Wuhan), Gong Juhai, Secretary of Zhushan County Party Committee of Shiyan City, and Xu Qinxiang, a division-level researcher of the Standardization Department of Hubei Provincial Market Supervision and Administration Bureau, jointly launched the "Turquoise Grading" National Standard Series Publicity Meeting. The publicity meeting was interpreted by He Chong, director of the General Engineering Office of the Jewelry Testing Center of China University of Geosciences (Wuhan), an expert of the standard-setting team, briefly introduced the formulation process, compilation principles and standards of the standard, detailed the main contents of the standard such as the scope of application, terminology and definition, color grading, texture grading, surface finish grading, etc., and authoritatively interpreted the main difficult issues in the formulation of the standard and the consultation of opinions.
Polishing the Turquoise Brand of Zhushan Talk about turquoise innovative design
Zhushan County, Shiyan City, Hubei Province, is one of the foundations of China's jewelry and jade characteristic industries, and enjoys the reputation of "China's Turquoise Town". Turquoise has rich cultural connotations, symbolizing auspiciousness, success and power: it is one of the traditional Chinese "four famous jades", a variety of historical documents record that Nuwa once refining stone in Zhushan to supplement the heavens, and turquoise is one of the "five colored stones" used by Nuwa to refine the stone to supplement the heavens; in the Qing Dynasty, it was called the "Jewel of Heaven", which only the royal family and nobles could possess; it was the embodiment of the gods in the hearts of the Tibetan people, and it was a symbol of power and status; the ancient Egyptian nobles embedded turquoise in the masks and scepters of the pharaohs to protect the rest of the dead and the eternal rights. Turquoise enjoys the reputation of "December Birth Stone" and "Oriental Sacred Jade" in the world, and is recognized as the "Stone of Success" and "The Stone of Luck" in the world.
Turquoise is a characteristic jade resource in Zhushan, Hubei Province, and has long been a hot spot for mass consumption and an important carrier of traditional jade culture. But overall, turquoise's artistic creation still has a lot of room for improvement. In order to publicize and promote the "Zhushan turquoise" resource brand, enhance the artistic creation level of turquoise, promote the further effective use of turquoise mineral resources, better serve the development of local industrial economy, better serve the aesthetic needs of the modern public, further establish cultural self-confidence, and promote the transformation and upgrading and healthy development of Zhushan turquoise industry, this event also held a theme forum of "Zhushan turquoise, the world's auspicious jade - talk about the design and creation of turquoise products", and specially invited Zhang Lin, founder of the jade carving studio of Mozhu Workshop, Yang Xingxing, Dean of The School of Jewelry of China University of Geosciences (Wuhan), Zhou Liping, Chairman of Huazhou Yilan Jewelry Marketing Co., Ltd., and Wang Zhenglong, President of Zhushan Turquoise Industry Association and Chairman of Baoyuan Turquoise Mining Co., Ltd., analyzed and discussed the design and creation of turquoise products from multiple angles such as artistic creation, talent training, policy guidance, and market practice.
China Gold News, BaoyuShi Weekly, China Jewelry, Sina Jewelry, Youku Video, Tencent Video and other more than 50 media carried out publicity and reporting on the event, and the leaders and experts attending the meeting accepted questions and interviews from on-site reporters on the promotion of turquoise culture and the construction of "Zhushan turquoise brand", the development status and long-term planning of zhushan turquoise industry, and the purpose and process, significance and impact, promotion and implementation of the national standard system of "Turquoise Grading".