(Editor's note: On November 13, 2021, on the occasion of the eighth anniversary of the establishment of Lu Yu International Group, we compiled a collection of major media interviews with the group over the past eight years, and published one article daily on an annual basis for readers.) ）
"Thousand years of inheritance, 100 billion dreams"
Build Luyu Tea Exchange into a comprehensive service platform for China's tea industry
Distinguished leaders, distinguished guests, Lu Xiaoyu on the scene and across the country, good morning!
2019 is the 1286th anniversary of Lu Yu's birth, the 6th year of the restructuring and entrepreneurship of Lu Yu International Group, and the 4th year of the operation of Lu Yu Tea Exchange. Old brands, new ventures. From the tea saint totem to the tea industry service platform, the innovation and entrepreneurship team of Lu Yu Tea Exchange has always held a sacred, great and common goal in the past four years of serving the transformation and upgrading of the tea industry: inheriting the millennium Lu Yu, creating a 100 billion industry, and building the Lu Yu Tea Exchange into a comprehensive service provider for China's tea industry.
Since its establishment in 2013, Luyu International Group has built a professional comprehensive service provider for the tea industry with standards, transactions, culture and finance as the four pillars. With the care and support of relevant ministries and commissions of the state, Hubei Provincial Party Committee and Provincial Government, Wuhan Municipal Party Committee and Municipal Government, Tianmen Municipal Party Committee and Municipal Government, and leaders at all levels of tea-producing areas in various countries, Lu Yu has become an industrial platform from a cultural totem.
In 2015, the Group held the first China Tea Festival, China's first provincial-level Internet + tea trading platform ---- Luyu Tea Exchange opened the gong; in 2016, Luyu Tea Exchange became a pacesetter in promoting the supply-side reform of the tea industry, becoming the preferred trading platform for 50 major production areas and 200 tea enterprises; in 2017, under the background of the state's call for financial defilement and support for industrial finance, the Group launched four innovations: "Lu Yu Tong", "Lu Yu Fund", "Lu Yu Seven Teas" and "Lu Xiaoyu";
In 2018, the Group was directly named "Year of Lu Xiaoyu", the company's upstream and downstream customers, the company's 200 employees, incarnated as Lu Xiaoyu, leading the change in the change, winning the competition in the competition, standing out in the industry adjustment, the winner is king, becoming the industry's only provincial tea trading center; in 2019, the Group successfully cooperated with the Xishuangbanna Commodity Trading Center under Ping An Group. Lu yu tea exchange not only plays a role in the innovation of market players, but also adheres to the bottom line of compliance, strengthens the construction of service industry and platform system, launches a comprehensive e-commerce pilot, lu yu strictly selects member e-commerce companies actively plans, and the framework of the comprehensive service platform of China's tea industry is basically completed.
In 2019, as the country's first third-party rating and appraisal agency for tea consumers, the Lu Yu Standard Rating Center carried out a new platform restructuring. United with more than 100 domestic authoritative tea industry research experts, has done basic research on 1200 kinds of tea, reviewed more than 20,000 kinds of tea samples, made in-depth research on 50 production areas, 80 long-established brands and provincial excellent tea enterprises, carried out 4 years of big data application in the Land Exchange, after 100,000 level consumer tasting feedback from the Land Feather Association, the data services and professional support provided by the Lu Yu Standard Rating Center are being widely promoted to the industry and free to consumers. Buy tea, hide tea, and see the land sign.
In 2019, as the country's first "Internet + tea" trading and financial platform that is heavily perpendicular to the tea industry, since its launch in December 2015, Luyu Tea Exchange has been listed in six major tea categories and more than 80 long-established varieties in the country, and has sold 800 million tea with a wholesale value of 800 million, a shipment of more than 3,000 tons and a market value of more than 2 billion tea for leading tea enterprises and tea farmers in hubei, Hunan, Yunnan, Fujian and other leading tea enterprises, famous and excellent production areas, and the current market transaction scale has exceeded 10 billion.
In the second half of 2018, the Ximo Tea Festival "East Lake Tea Ceremony" was launched on the Luyu Tea Exchange, and in 2019, the Luyu Tea Exchange will also jointly launch the "East Lake Tea Ceremony 2019" with military games service providers during the Wuhan Military Games, promote the "Belt and Road" 2019 Green Brick Tea at the China Tea Conference held in Chibi, Xianning, Hubei Province, and the comprehensive e-commerce innovation of the Luyu Tea Exchange will be newly improved in serving Hubei and the national famous production areas and famous tea enterprises. With the unique standards, transactions, culture and financial advantages of Luyu Tea Exchange, we will build a fair, just and open factor market allocation platform for government support, tea enterprises, consumers and service institutions, and promote the standardization, industrialization, modernization and healthy tea drinking of the whole people in China's tea industry.
In 2019, the Group comprehensively upgraded the "Lu Yu Hui" brand, as a boutique tea lifestyle brand under Lu Yu International Group, Lu Yu Will provide Lu Yu standard Chinese good tea, private customized tea room and tea ceremony services, bringing a healthy and beautiful lifestyle of tea to every taster. At the end of 2018, under the endorsement of the world champion "big double and small double", Lu Yu will appear in major conferences such as the Chushang Boao Forum, the Overseas Chinese Conference, and the Chinese Entrepreneurs Conference, and the "East Lake Tea Ceremony" launched has become a blockbuster, a necessary tea ceremony for Chu merchants, and the first choice for high-quality customers advocating the Chinese tea lifestyle. In 2019, in the subsidiaries of Ping An Group, a demonstration "Ping An Good Tea - Ping An Tea Room" was built, and sending tea is to send Ping An.
In 2019, the Group entered a new five-year year. Chairman Chen Dongsheng said that the enterprise will set life and death in three years, lay the foundation in five years, stand firm in eight years, have a small brand in ten years, and grow into a towering tree in twenty years. As a brand of thousands of years of inheritance, Lu Yu is forever passed down; but Lu Yu Group, as an old-fashioned new entrepreneurial enterprise, is always in entrepreneurship, always learning, always struggling, Lu Xiaoyu is only five years old. Since 2017 and 2018, the Group has put forward the "Three Major Projects" and "Double Ten Double Hundred" for two consecutive years, which are the three-year strategic projects and strategic goals proposed by the Group for the future, and the achievements in the implementation are even more insufficient; in 2019, the Group continues to implement the "three major projects" and "double ten double hundred" on the road. In 2019, the group's "double ten double hundred" goals are: 1 billion tea sales, 1 billion tea fund, 10 billion tea transactions, and 10 billion unicorn valuations. The Group's "three major projects" strategy is, "Lu Xiaoyu Project", Lu Xiaoyu Plan is Lu Yu's succession plan, training 10,000 Lu Xiaoyu who "loves the tea industry, understands the profession and is good at management", cultivates Lu Xiaoyu who "tea inheritance, tea innovation, tea promotion", and promotes Chinese tea to 1.6 billion Chinese and 3.5 billion international consumers. "Lu Yu College Project" focuses on the promotion of Lu Yu College and the construction of Lu Yu College's Business School. The "Business Partner Project" focuses on the group business partner system, the capital increase and restructuring of the Luyu Tea Exchange, the comprehensive e-commerce of the Luyu Tea Exchange, and the planning of the strict selection of Luyu to create the Tea Industry Internet.
At the end of last year, the Luyu International (Wuhan North) Trading Center settled in Hong'an, Wuhan North, Dabie Mountain Foothills, Hong'an is a red land where the flame of revolution and innovation has never been extinguished. This year, the Luyu Tea Exchange received relevant instructions from the provincial government to plan to build a national-level Chinese tea market in Wuhan, and the goal of the Luyu Tea Exchange is to upgrade to a national-level tea exchange. At that time, it will build an oriental tea port in Wuhan - China Tea Center, which is the headquarters base of Lu Yu standard Chinese good tea and the center of China's tea trading, industry and culture. The project includes Lu yu tea exchange e-commerce industrial park, Lu Yu tea warehouse, Lu Yu Yun China Tea Data Center, Lu Yu tea life theme block.
From tens of billions to 100 billion, from 100 years to 100 years, Ali Town, which is perpendicular to the tea industry, will be realized in the care of our leaders at all levels, the care of strategic partners, and the hard work of Lu Xiaoyu. We will surely fully realize the commitment of "China's tea industry, Lu Yu standards", advocate the Chinese tea lifestyle for the country's 600 million and global tea consumers of 3.5 billion, become the world's most trusted Chinese cultural brand, and enter the world's top 500 as soon as possible! Lu Xiaoyu, are you ready?
Thank you to the distinguished leaders, guests, customer representatives, thank you Lu Xiaoyu, thank you friends from all walks of life! The good life starts with a cup of tea!
(This article is chairman Yan Jianhong's speech at the fourth anniversary ceremony of Lu Yu Tea Exchange on July 22, 2019)