The case I want to bring to you today is: there is a health care center in Guangdong, and the owner uses human greed to make a crazy profit of 1.73 million in just one year.
The owner of this health care center is surnamed Liu, 46 years old this year, Mr. Liu, is the protagonist of the case to be introduced to you today. Speaking of which, Mr. Liu was also the first college student in the village, and it is reasonable to say that he should have a bright future, so why did he "fall" into self-employment later? In fact, it is because of a "filial piety" word.
When Mr. Liu was young, because he was very good at reading, his parents smashed pots and sold iron to provide Mr. Liu with books, so he gave up the first college student in the village. The college students of that era, however, were very impressive, and they all thought that Mr. Liu would be brilliant in the future. In fact, a few years ago, Mr. Liu's life was indeed very good, although the income is not much high, but it is also a well-off family, the family has a car and a house.
However, the weather was unpredictable, and in 16 years, Mr. Liu's father fell ill and was diagnosed with cancer. When the family is sick, it must be treated no matter what. Because Mr. Liu was busy with work, he could only be taken care of by his mother and daughter-in-law, but he did not expect that this mother was tired and fell ill. There is no time when this illness does not cost money, not to mention that this is a disease that sicks two people, and it is not a small illness or a small pain.
Mr. Liu is a big filial piety, in order to treat his parents, it is to sell houses and cars, and finally because he was distracted at work, he made a big mistake, although the company did not want him to lose money, but his job could not be saved. But even so, my parents died two years ago.
The job is gone, the money is gone, and Mr. Liu does not know how to be good. At this time, the wife thought of the method, said: We have taken care of our parents in recent years, but also have a lot of experience, summed up a lot of experience, it is better to open a health care hall, invite a few professional teachers to come, after all, this year's health care industry to make money. After mr. Liu listened, he also felt that it was very reasonable, and in this way, the couple opened the current health care hall.
Sometimes I have to say that this kind of thing is a lifetime, and Mr. Liu was able to enter the university and find a good job, which shows that this person is capable. No, even if he first ventured into the mall, he could rely on his own brain to make the health center earn 1.73 million yuan a year, making a lot of money.
Don't look at Mr. Liu now making so much money, in fact, when his health care center first opened, he still lost some money because he did not grasp the psychology of customers. So what method did he use to turn a profit in the end? It's actually very simple, it's a trick: free!
The reason why Mr. Liu lost money at the beginning was also because it was free, but due to improper operation, he lost money. It wasn't until I learned the experience and learned the lesson later that I made money by using "free". How did he do it? Let's talk about it in detail.
If you are having difficulty operating now, if you lack customers, if your products cannot be sold, you may wish to look for a suitable industry in the column to see how smart people do business.
When Mr. Liu first opened the store, in order to drain the flow, he launched such an activity plan: as long as the customer enters the store, he can receive eggs for free.
After all, the health center is an industry launched for the elderly, and if you want to attract the elderly, eggs are naturally the best choice. However, those uncles and aunts, although they will enter the store, always take the eggs and leave, wanting them to spend money? That's impossible! Therefore, Mr. Liu also lost a lot of money at that time.
Later, Mr. Liu learned to be obedient, he did not engage in any free egg delivery, he directly used a big trick: as long as the customer enters the store, you can enjoy a health massage for free!
As soon as this activity was launched, it was detonated directly in the nearby community, and a group of elderly people went to the queue early every morning to enjoy a free massage. After all, which elderly person does not have any pain? Usually go to the shop for massage money, they are reluctant to spend this money, now they can be free, naturally will take advantage, after all, human nature is greedy.
So where is Mr. Liu's profit point? Quite simply, his free massage is not long, it is only 15 minutes. When the average person goes to massage, it is very uncomfortable at first, and after about 10 minutes, it will feel comfortable. By the time of 15 minutes, people are already comfortable enough to start drowsy, this eye is fascinated, ready to enter a shallow sleep, people tell you, your time is up, you have to leave, who can stand this?
Because the first day did not enjoy enough, so these customers went again the next day, and the result is still the same. All the way to the third day, the fourth day... A week later, Mr. Liu "tortured" these elderly people and directly "relieved" them once, so they obediently bought a lot of health equipment to go home. Even if you don't buy equipment, you spend money in the store to enjoy a refreshing massage.
Of course, the activity (industry) examples cited here are only a few ways to do it, and my column has more to say about the strategies, opportunities, and "routines" of brick-and-mortar store operations. And summarized hundreds of money-making industries and new categories that are now at the forefront. If you're interested, you can check to see if there's a project for you.
In the end, Mr. Liu is like this, using human greed to make 1.73 million yuan in a year's time.