I have seen such a sentence before, which basically means that the fairest thing that everyone has is time, but some people use time to live out the taste, and some people waste life, between the two, the difference is the sense of ceremony.
For today's automotive market, in the context of brand upliftment, "luxury" has become their common pursuit. But some luxury is always floating on the surface, and some luxury is deep in the bone marrow, between the two, the difference is also a sense of ceremony.
Earlier, people's interpretation of luxury was mostly very exquisite design, good power, high configuration, to be precise, BBA is synonymous with luxury. However, when all brands begin to pursue luxury, it is more than these that test a luxury brand, in addition to the brand heritage, it also contains some pursuit and expression of personality.
At this time, the sense of ceremony is a good breakthrough. This empty-sounding word actually expresses an attitude based on a high standard of living. For the car, the sense of ceremony is the perfect unity of various hardware and software and use experiences, which represents a unique and noble experience. And if you want to find the most ritualistic among luxury brands, then Lincoln must be the best answer.
The sense of ritual of the flyer begins with approaching it
From the adventurer to the aviator, the sense of ceremony runs through all the car series of the entire Lincoln brand, and on this domestic Lincoln flagship SUV, this feeling is infinitely magnified. For the aviator, from the moment he gets close to the car, the sense of ceremony begins to appear.
When you approach with a key or mobile phone, the "bow to the guest" type welcome induction system will light up the front and rear headlights and the Lincoln Star Logo Phantom Carpet in turn through intelligent perception, and the smart electric suction door only needs to touch the door handle to achieve opening and closing, and the model equipped with air suspension will also adjust the body height accordingly, which is convenient for passengers to get on and off, and the whole process is full of ritual.
And sitting in the car, the whole process is also full of ritual. Leaving aside the design materials, press the start button, the seat and steering wheel automatically return to position, the body returns to normal height, press the shift button, the body does not have a trace of sound and movement, and even the sound of the untied seat belt is used as a symphony.
The entire center console adopts a yacht-style design concept, reddish brown + dark gray color collocation is quite eye-catching, the carriage is as far as the eye can see is a large area of leather, in addition to the piano paint and wood grain trim splicing, visually formed a good unity.
At the door panel, a huge sharp speaker stands on it, followed by a dense array of seat buttons, and this seat alone is enough to study for a while. This "all-sense privilege seat" with up to 30 electric adjustments in the same level can be said to be meticulous from the omnidirectional adjustment of the headrest, to the multi-directional adjustment of the back of the seat and the seat cushion, and then to the independent adjustment of the left and right leg partitions.
And functionally, in addition to regular heating and ventilation, 5 forms of massage are also available, making it easy for people of any size to find the most comfortable sitting position.
From approaching this car to driving this car, every step can feel the unique tone of the Lincoln brand, and the noble experience highlighted in these details is more like an elegant posture and calm attitude to cope with life, which should be unique for luxury brands.
Large displacement is the real bottom of luxury
Of course, what is unique is not only the meticulous craftsmanship of these details, but also the aviator's ability to feel truly different when it is opened.
First of all, the Aviator is not a car that emphasizes handling, but even so, it uses an easy-to-handle longitudinal platform layout and a highly powerful 3.0T twin-turbo engine. It is believed that such a platform layout and power form are also an important reason why many people are attracted to aviators.
In the actual experience, the performance of the aviator is definitely worthy of its foundation. At any speed and road conditions, the aviator can have an extremely stable body posture. At a speed of 100 km/h, the gearbox can be attached to 10 gears, and at 120 km/h, the speed is only 1800 rpm. In addition to taking good care of fuel economy, this also greatly reduces the excess jitter and noise in the car.
In addition, the air suspension on the aviator can also drop by 15mm at high speed to reduce wind resistance and increase stability, and the camera at the front of the car will automatically detect the undulations of the road surface, adjust the damping of the suspension in real time, and match the ANC active noise reduction and double-layer laminated glass, making the driving quality of the whole vehicle very good.
Of course, when power is needed, this 3.0T twin-turbo engine is also not ambiguous, and any state can be described as comfortable. In the low-speed area, the pilot's power is direct and rapid, the 10AT gearbox gear ratio is dense, the sufficient power reserve and even the active downshift rarely appear, and the general urban and high-speed road conditions can be described by the wind and clouds, and the confidence brought by this driving experience will make people have a great sense of satisfaction.
This isn't my first exposure to the Lincoln brand, nor is it my first flyer. However, every time I come into contact with this brand, it will bring me a different sense of freshness. In the aviator, what fascinates me the most is the unique "sense of ceremony", and, compared with the competitor's starting price of 700,000, the aviator's price of 50.98-75.98 million also makes the cost performance become its killer. In the early 500,000s, you can have a medium and large SUV of a 3.0T luxury brand, which is not a small temptation for anyone.
After returning to the Chinese market a few years ago with the "Lincoln Way" brand concept, the Lincoln brand was well known for its outstanding products and services. Among the luxury brands, Lincoln has formed a unique brand recognition. Today, in an era of increasing luxury convergence, how many cars can exchange for a higher value experience at the same value, regardless of the brand aura? Perhaps, when you are confronted with the "sense of ritual" overflowing from the aviator, you may have an answer.
Note: The above pictures come from the brand official